Your discounts should grow your store. Not shrink your margins.
WooCommerce’s built-in coupons only do the basics: flat % off that’s easy to abuse and trains shoppers to wait for a sale. Advanced Coupons turns discounting into a system that brings customers back and protects your margins.
✓ Start with the free plugin, no credit card needed
or
All four plugins from $249/yr, unlimited sites






















Trusted by 25,000+ Store Owners 
Store owners around the world run their everyday promotions with Advanced Coupons.
Julian D."Switched from native WooCommerce coupons and the extra functionality really helped. I could create URL coupons that apply automatically — that alone paid for the software in the first few uses."
Anita S."Fairly intuitive, and the tutorials make it failproof! My customers really like the coupons applied automatically, and I love scheduling promotions ahead of time."
Mari Ann L."Advanced Coupons offers everything we want for creating and managing coupons for our site. We’ve used it for years, and I love the flexibility to make coupons work for any situation."
Great Stores Don't Just Discount. They Design Offers.
Smart coupons, loyalty, gift cards, and visibility tools in one place — so you design offers that
bring customers back, not just discounts that end at checkout.
BOGO Deals
Create "Buy One Get One" coupon codes with products, groups of products, or even whole product categories.
Add Products
Give a coupon code that automatically adds products to the cart either for free or with a special discount.
Cart Conditions
Check for certain products in the cart & checkout, subtotal amount, recently ordered products & lots more.
Auto Apply
Automatically add a coupon code when cart conditions match, without any intervention from customers.
URL Coupon Codes
Let customers apply coupon codes by visiting a URL. Great for email campaigns, social media and support.
Shipping Discounts
Create better shipping deals than just free shipping. Give a special discount on any shipping method.
Loyalty Program
Incentivize and reward your customers with loyalty program points they can redeem for store credits later.
Referral Rewards
Reward customers for referring friends with points on signup or purchase, all inside your loyalty program.
Gift Cards
Create gift card products so your customers can purchase store credit and gift it to their friends & family.
Product Badges
Highlight deals, best sellers, low stock, and featured items with badges your shoppers can spot instantly.
Smart Label Rules
Show badges only on the right products using flexible rules for categories, tags, stock levels, and more.
Automate Promos
Set coupons and badges to run for flash sales, seasonal offers, and evergreen promotions automatically.
...and 100+ more features across all plugins
"Can’t I Just Run a Few Coupons And Call It a Day?"
(Spoiler Alert: The best stores don’t stop there.)
Advanced Coupons turns four tools into one connected system, so every sale you win leads naturally to the next.
Four Tools, One System.
All Access Bundle
Every Advanced Coupons plugin, built to work together across your whole store. From $249/year, unlimited sites.

Advanced Coupons Premium
Smarter coupons, BOGO deals, cart conditions, URL coupons, and auto-apply rules.

Advanced Loyalty Program
Points and rewards that turn one-time buyers into repeat shoppers.

Advanced Gift Cards
Digital gift cards and store credit that bring new customers to your store.

Advanced Promo Kit
On-brand product labels, sale badges, and automated promo scheduling.
How Real Stores Grow With Advanced Coupons
From men’s skincare to BBQ grills to homeschool curriculum, store owners use Advanced Coupons to turn everyday promotions into loyal, repeat customers.

How LivOliv Grew With Smart Discount Strategies
“It literally just works!” — Susan Curran, Founder
How Layers Of Learning Builds Lasting Customer Loyalty
“Happy customers who come back again and again.” — Michelle & Karen, Founders
How Z Grills Grows With Smart Coupon Strategies
“It’s the psychological play behind discounts that makes them effective.” — Justin, CTO
Whatever Kind Of Store You Run,
Advanced Coupons Grows With You
Basic coupons treat every store the same — and quietly give margin away. Advanced Coupons meets you where you are: start free, grow into loyalty and gift cards, or run your whole promotional system on the All Access Bundle. Whatever stage you’re at, your discounts do more and your margins stay yours.
Free → Growth
New & Growing Stores
Just getting started? Begin with free smart coupons: BOGO deals, cart conditions, URL coupons, and store credit. No developer needed. Upgrade for auto-apply and advanced cart conditions as you grow.
Established Online Brands
Selling steadily and want more repeat buyers? Layer loyalty points, store credit, and auto-applied offers on top of your coupons, so every sale leads naturally into the next one.
High-Volume & Seasonal Stores
Running big promotions? Keep your margins safe with usage limits, scheduled sales, and BOGO deals, so your discounts drive real revenue instead of quietly eating into it.
Agencies & Freelancers
Building stores for clients? Business and the All Access Bundle both cover unlimited sites, giving you one proven, documented promotions stack you can roll out for every client project.
✓ Start free, no credit card needed · All Access Bundle from $249/yr, unlimited sites
Don't Just Take Our Word For It
From first-time shops to 8-figure brands, thousands of WooCommerce store owners run their everyday promotions on Advanced Coupons — and keep coming back, year after year.
"It runs pretty much all the coupon deals we're running, and it's responsible for a good deal of the revenue I get from past customers."

"Aside from BOGO, the free version packs most of the necessary features and does PLENTY on its own. If you want to extend WooCommerce's coupons, this is it."

"My customers love the benefits these plugins bring. The rare times I've needed support, the team was outstandingly quick and knowledgeable. Highly recommended."

"So many features, even in the free version. I reached out to support and the response was quick and clear. Love this plugin and the team!"

"A wonderful plugin. Even the free version has features that are premium-only elsewhere. It satisfies my requirements fully. Really great."

"It runs pretty much all the coupon deals we're running, and it's responsible for a good deal of the revenue I get from past customers."

"Aside from BOGO, the free version packs most of the necessary features and does PLENTY on its own. If you want to extend WooCommerce's coupons, this is it."

"My customers love the benefits these plugins bring. The rare times I've needed support, the team was outstandingly quick and knowledgeable. Highly recommended."

"So many features, even in the free version. I reached out to support and the response was quick and clear. Love this plugin and the team!"

"A wonderful plugin. Even the free version has features that are premium-only elsewhere. It satisfies my requirements fully. Really great."

"I'd needed unique coupon pricing rules for a long time that I could never pull off — until I found Advanced Coupons. It's made running my promotions so much easier!"

"I use MemberPress, and this lets me auto-apply discounts based on membership level. Makes life so much easier."

"This plugin extends the basic coupon functionality and provides everything I've needed for my online shop for ages. Keep up the great work!"

"Great addition. It's dialed into our 10% off first-time purchase. Just works."

"Great plugin, even in the basic free version. Lots of functionality, even for free."

"Easy and very flexible."

"I'd needed unique coupon pricing rules for a long time that I could never pull off — until I found Advanced Coupons. It's made running my promotions so much easier!"

"I use MemberPress, and this lets me auto-apply discounts based on membership level. Makes life so much easier."

"This plugin extends the basic coupon functionality and provides everything I've needed for my online shop for ages. Keep up the great work!"

"Great addition. It's dialed into our 10% off first-time purchase. Just works."

"Great plugin, even in the basic free version. Lots of functionality, even for free."

"Easy and very flexible."

Get All Four Plugins In One Bundle
The All Access Bundle gives you every Advanced Coupons plugin for one price, on unlimited sites.
- Run smarter coupons & BOGO deals
- Launch a loyalty & rewards program
- Sell digital gift cards & store credit
- Add on-brand product labels & badges
Frequently Asked Questions
Yes! We have an amazing and feature-rich free version of Advanced Coupons. You can learn more about it here.
The free version of our plugin is highly rated and dozens of users have left 5-star reviews. Download it today and check it out.
WooCommerce coupons are coded in a way to serve a lot of generic purposes. That is because WooCommerce itself lets you run a store on in any niche. So when you add coupons to your store, it’s quickly obvious how limited the standard options are. Sure you get percentage coupons and basic discount coupon options, but we store owners crave more!
A WooCommerce coupon plugin such as Advanced Coupons will add extra coupon features to your store so that you can start making better, more sophisticated coupons.
Advanced Coupons has a free plugin which you can download from WordPress.org. This gives you great extra coupon features for your store at zero cost.
If you want even more advanced coupon features then you’ll love our Premium version which comes with a lot of extra additional features.
Anyone who is operating a serious WooCommerce store will have come up against the frustrations of marketing with standard coupons.
Extended coupon features in WooCommerce can be had easily with Advanced Coupons. Things like Cart Conditions, Auto Apply, Role Restrictions. These are all things that are included and can extend the functionality of your coupons in WooCommerce.
Smart coupons are coupons with enhanced features, they go way beyond just regular discount types like percentage discounts and flat discount coupons. They do things like BOGO deals, store credit, cashback coupons, advanced shipping deals and more creative expressions of deals.
With the extra features in Advanced Coupons you can easily make your WooCommerce coupons smarter which will open up more options for marketing your business.
You’ll be able to restrict coupons by coupon rules (Cart Conditions), user roles, advanced scheduling, store credit, one-click coupons, url coupons, auto apply and much more.
No it doesn’t. We have carefully designed Advanced Coupons with performance in mind and we thoroughly test and quality check each version to ensure maximum performance and compatibility.
Additionally, our tool is the only one on the market that lets you turn off unused features, letting you speed up the execution of your store.
When customers add coupons to their orders they want to see the discount right away and we make sure that the system works as quickly as possible, no matter how complex your deals are.
Advanced Coupons is an extension for WooCommerce and as such can’t be used outside of that system. It must have WooCommerce present to work.
We support the latest version of WooCommerce and WordPress.
Advanced Coupons is i18n compliant and you will be able to translate any string field in the system by providing a translation file.
It also fully supports translation using the WPML multi-lingual plugin.
Yes, we certainly do! You can earn healthy commissions for referring new clients to Advanced Coupons. You make the recommendation, we give them the royal treatment. See here for more information.
Of course! We’re very developer-friendly and even have thoroughly documented and code commented our plugins to help you get up to speed quickly. As a web designer/developer you’ll love our flexible license options and thorough knowledge base. We’re all about helping you deliver advanced features for your clients.
Absolutely not. Advanced Coupons is designed to be used daily by the store owner themselves, so even if a designer or developer installs the plugin for you, rest assured that you’ll be able to use Advanced Coupons yourself without any assistance from them. We have a comprehensive knowledge base and our support team is here and ready to assist you if you have any problems.
We have a full feature comparison and rundown on the plugins over on our pricing & features page. Please scroll down to see the comparison table there.
WooCommerce coupons are easy to create, you simply go to Marketing->Coupons, and press Add New.
Some of the options that show on the coupon screen are included with WooCommerce itself, but if you want extra coupon options you should install the free Advanced Coupons plugin.
WooCommerce does have a fully functional coupons code system included in the core plugin.
However, for advanced features you will need a coupon extension plugin like the free Advanced Coupons plugin.
WooCommerce has a setting under WooCommerce->Settings, General tab, Enable Coupons. If you check this, coupons will be enabled throughout your site.
Once this setting is enabled, we suggest installing the free Advanced Coupons plugin to turn on additional WooCommerce coupon features.
The easiest way to create unique coupons in WooCommerce is by using the Virtual Coupons feature in Advanced Coupons Premium. This lets you create one one “parent” coupon code but have 100’s or even 1000’s of children codes which are unique and single use.
Unique coupon codes are an essential part of running an effective welcome campaign or an abandoned cart campaign and this is where Virtual Coupons really shines.
You can use Advanced Coupons for WooCommerce to send a coupon via email to a customer using the “Send Coupon” feature. After installing Advanced Coupons, the button is found at the top of the coupon edit screen and when pressed will let you enter the customer’s contact information and send a coupon via email to them.
This feature is available on the free plugin and adds this functionality to all coupons types in WooCommerce.
Creating a free product coupon in WooCommerce is a simple process if you have Advanced Coupons. First, you create a coupon in the usual way under Coupons->Add New. Next, click on the Add Products tab which is visible after you have installed Advanced Coupons. Lastly, you can configure which product you want to add to the cart when the coupon is applied and if you wish, override the price to zero.
The Add Product feature is one of our most popular features in the plugin and many WooCommerce store owners use it to give away free products as bonus items.
Setting a coupon expiry date is able to be done with standard WooCommerce coupons, however having Advanced Coupons gives you many more options surrounding timing.
First, you will be able to control the start date as well as the expiry date with down to the minute timing. You can also specify messages to show the customer when the coupon is outside of those dates and times.
Second, in our Premium plugin you’ll also be able to control the days of the week and times on those days that the coupon should be valid within. This is great for recurring deals. For example, a coupon that is valid only on Tuesdays between 5pm and Midnight.
Adding a coupon to your URL is easy with the URL coupons feature in Advanced Coupons to allow your customers to apply a coupon by simply visiting a link. If you have Advanced Coupons installed, when you create a coupon the URL will be automatically created for you. From there, just copy the URL and pass it to your customers.
Additionally, you can use the coupon URL in many places such as on buttons, links, emails, blog posts, social media, and more. It’s a great shortcut for customers to apply deals on your WooCommerce store.
Showing coupon codes to users is an important part of marketing your products and discounts. Advanced Coupons plugin adds additional Gutenberg blocks to allow you to insert and display coupon codes on products page and anywhere you can use Gutenberg.
You can use these Gutenberg blocks (or accompanying shortcodes) to display coupons in a list, showing only the eligible ones for them.
Previously WooCommerce coupons used to live under the WooCommerce top level menu, but they were removed from here on WooCommerce version 4.4.0 back in August 2020.
As this caused a lot of confusion in the community, Advanced Coupons shortly after created a top level menu called “Coupons” to help store owners find and work with coupons on their store.
Get Better WooCommerce Coupons With Advanced Coupons
- Better results with better WooCommerce coupons
- Easy do-it-yourself tools
- Build more effective promotions & get sales
