It’s no big news for savvy business owners: acquiring customers costs more than keeping the ones you already have. What’s more, loyal customers tend to spend more, refer others to your store, and become advocates for your brand! This is exactly why having a solid loyalty program marketing strategy can […]
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Blog
Top ECommerce Marketing Trends You Should Know In 2025
There’s no better time than now to jump into the ecommerce train. Global ecommerce sales are estimated to reach a whopping $4.1 trillion in 2024, with projections indicating greater growth in the upcoming years! However, if you want to capitalize on this booming market, it’s crucial to understand the ecommerce […]
Proven Loyalty Program Best Practices You Should Adopt Today
Successfully retaining customers is the cornerstone of any thriving business. Loyalty programs are one of the most powerful tools to accomplish this. However, in today’s competitive ecommerce space, simply setting up a loyalty program is not enough! To fully reap the benefits of these programs, it’s important to implement loyalty […]
Understanding WooCommerce Product Types (Complete Guide)
WooCommerce remains a top choice among aspiring ecommerce store owners, thanks to its ease of use and flexibility. If you’re just starting out with setting up your store, you’re likely wondering about the best ways to list and organize your products. There are several WooCommerce product types you can choose from, depending […]
BOGO Promotions Explained (Meaning And Best Practices)
To stand out in today’s crowded marketplace, you have to be strategic about the promotions you run to attract customers. When it comes to irresistible offers, few can top the charm of BOGO promotions. Short for “Buy One Get One”, these offers work wonders in grabbing attention and sparking shopper excitement! […]
How To Offer WooCommerce Quantity Discounts (Easy Setup)
WooCommerce quantity discounts are one of the most effective ways to increase your store’s average order values. By rewarding customers for buying in bulk, you can encourage larger purchases, move excess stock, and cater to wholesale customers. It’s a strategy worth leveraging to give your bottom line a boost. Curious about […]
5 Gift Card Benefits For Store Owners (Why You Should Offer Them)
As a store owner, you’re always looking for innovative ways to increase sales and attract more shoppers to your store. Have you ever considered offering gift cards? These tools can be a powerful asset for e-commerce businesses! Gift card benefits go beyond boosting sales: they can help improve your brand visibility and bring new customers […]
7 Creative New Year Marketing Ideas To Start The Year Strong
The beginning of a new year offers a fresh start for everyone, bringing in a renewed sense of optimism and drive to achieve new goals. Savvy business owners recognize that this is an opportune time to connect with customers in meaningful ways. If you’re looking for creative new year marketing ideas to […]
New Feature! Variable Gift Cards For WooCommerce
Big news for WooCommerce store owners. We’ve just launched one of our most requested features for Advanced Gift Cards: variable gift cards! 🎉 With this exciting new update, you can now offer multiple gift card variations within a single product. No need to create separate gift cards for every price […]
What Is Loyalty Marketing? (Complete Guide)
Shoppers nowadays have countless options at their fingertips. Competition among brands is fiercer than ever, challenging marketers to step up their game to keep customers engaged. This is where loyalty marketing comes in. But what is loyalty marketing exactly? Today, we’re here to find out! In this comprehensive guide, we’ll cover […]
