E-commerce has capitalized the retail market, giving rise to many newly emerging companies. But most online stores are on a shoestring budget, creating a catch 22 situation where there’s little money available for marketing. How can you promote your business when you’re not earning enough to reinvest? It’s tricky to
You’ve spent time and money—not to mention effort—to get customers to your store. Just to get their eyes on your store. And you’ve done your best to make sure their visit is appealing. How you do that will likely vary from store to store, but the point is, you don’t
So, Facebook. For all the negativity and horror stories we are hearing lately, I don’t think anyone can honestly dispute its community importance. And when I mention community, I’m thinking beyond your neighborhood, your church, your book club, or whatever. As WooCommerce store owners we’re part of a community as
There’s a reason why Black Friday is the Christmas morning of retail. It’s one day in a year when shoppers risk blood, sweat, and tears to score unbelievable hauls. Stores only need to kick the doors open and welcome the smell of fresh bucks. It’s commerce on steroids. But why
We’ve talked about several aspects of coupon marketing. From several different strategies to seasonal marketing. Let’s assume we’ve completely educated you on that side of things. You’ve created a great campaign which you are planning to launch soon. You’re excited about this one, and you’re positive it’s going to blow
Everyone loves a great deal. Whether they’re rich or poor, the concept of saving money will encourage prospective customers to engage with your business. Despite this preconceived notion, coupons remain one of the most underused marketing methods in today’s business landscape. Recent evidence suggests up to 85% of US consumers
If you’re running a coupon deal on your WooCommerce store you might have had the brilliant idea to restrict it to only when your customer is buying over a certain amount. Examples of this would be: Free shipping over $150 $10 off when you spend over $100 15% off on
There are 4 principles you need to stick to when crafting the perfect discount message for an offer: The offer itself The right wording WIIFM – what’s in it for me FOMO – fear of missing out These four principles outline exactly what your next offer should cover if you
There are a variety of reasons why someone is motivated to make a rush purchase. How about the everyday necessities you do your best to always have on hand? You think you have some in storage, only to realize you’re all out. Depending on what we’re talking about, you’re either
You’ve attracted customers to your store, and they’ve signed up for your service or purchased one of your products. You’re rubbing your hands together in glee, thinking you’ve made it. All you need to do now is either provide the service or ship the package your new customer purchased. Hold
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