Market segmentation. Target marketing. Marketing to subsets or subgroups. If all or most of those words aren’t part of your overall coupon marketing plan, we need to talk. Actually, we’re going to talk anyway, so if you’re interested in improving your bottom line with some tried and true techniques, pull
When you first start your WooCommerce store, you probably spent a lot of time on design and development, making sure that every little pixel was in it’s place and things were looking perfect. But after 3 weeks, it probably dawned on you that it’s not going to market itself. Sound
If you have an online store, you’re well aware of the challenges involved in finding and keeping customers. In line with that, let’s talk about some strategies that could help keep existing customers engaged and buying, while at the same time attracting new customers. As a consumer, you likely appreciate
You might be wondering: “Why start an affiliate program for my store?” Affiliate programs are a great way to increase your sales and extend your marketing reach for your store without having to employ sales people or invest more heavily in paid marketing programs (like Facebook Ads, Google Ads or
When it comes to coupons in WooCommerce you might be wondering why things are the way they are. The Orders screen especially doesn’t treat coupons very fairly. It’s hard to see at a glance which coupons have been used on an order. In a busy online store, coupons are a
When you install many WordPress themes that claim to support WooCommerce one of the big problems (and one of my biggest gripes) is that no one seems to pay attention to the size of the coupon box on the cart page. If you’re experiencing short-unreadable-coupon-box-itis on your cart page and
If you’ve been wanting to do tiered discounts on your WooCommerce store you have probably encountered the common roadblocks: Standard coupons in WooCommerce aren’t powerful enough to do it, they don’t have the option Pricing rule & discounts plugins are complicated and slow and no other reason to install them
So you’ve created a new store. Congratulations! Now that you’ve invested all that money and time into creating your store, you might be starting to wonder where all the customers are? Is this where you are at right now? Creating the store is just the beginning of the journey. Now
Creating a coupon in WooCommerce is fairly easy, but configuring it to be exactly what you need isn’t always as straightforward. It can be difficult to manage the right settings without excluding the people you want to target or worse, creating a coupon that is too open-ended which leaves it
You know… nothing quite grabs and holds someone’s attention like a set of bagpipes. There are very few other things in this world that instantly turn heads when they start. It’s definitely something to aspire to as far as marketing goes. You want your marketing to grab people’s attention the same
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