YouTube is dominant in the world of video sharing and social media. From humble beginnings, it has arguably become the most recognized media platform on the internet. It emerged as an indispensable marketing tool, one which anyone can use to promote their online store. Utilizing YouTube for promotional purposes will
I know I’m not alone when it comes to being thrilled when I find a great deal. Good deals are enticing because even if you’re not looking for a deal, you can be blindsided when you stumble upon one. Suddenly that something you didn’t previously want or need is a
This is going to be very difficult for me to write. Okay, you know that’s not true. If you’ve read any of my other posts—like my fictional case study—you know I love to weave stories. Stories are powerful. They linger. They make an impression. In some cases, they’re passed down
Email is one of the most effective communication channels for businesses, despite some circles believing it has lost its potency. This couldn’t be further from the truth since most marketers would tell you the importance of maintaining and growing an email list. Yes that’s right, the money is in the
WooCommerce has opened many doors for companies looking to sell products through their own website. Its accessibility and ease of use have boosted the online retail sector, where businesses are keen on driving traffic and generating as many sales as possible. But efforts to do so should be commensurate with
As a digital marketer, you understand the importance of automating as many processes as you can. Perhaps one of the most critical is your email automation platform. With that in mind, I thought it would be a good idea to put together a thorough—but by no means exhaustive—list of some
Building and running an e-commerce store is easier than you might expect. This is especially true if you’re using the right tools – such as WordPress and WooCommerce. However, you’ll still need to encourage visitors to make purchases. There are a lot of ways to drive conversions, such as offering
Do you like to take advantage of the information available to us on the internet when doing research on an upcoming purchase? I do. Even if it’s a relatively inexpensive purchase, I’ll spend time trying to find out as much as I can on a specific product. My research may
You’ve got a great store and an awesome brand. You’re doing well, but it seems as though you’ve been coasting for a while, and you realize you need to reignite your marketing. Or you have a great store and awesome brand, but you’re lost when it comes to all this
Today’s business landscape revolves around systems of feedback. When engaging with online business the testimonials of others are a crucial barometer of trust and reliability. When consumers fail to capitalize on user feedback, they’re left to put their faith in a business they don’t know much about. You never quite
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