WooCommerce has opened many doors for companies looking to sell products through their own website. Its accessibility and ease of use have boosted the online retail sector, where businesses are keen on driving traffic and generating as many sales as possible. But efforts to do so should be commensurate with
As a digital marketer, you understand the importance of automating as many processes as you can. Perhaps one of the most critical is your email automation platform. With that in mind, I thought it would be a good idea to put together a thorough—but by no means exhaustive—list of some
Building and running an e-commerce store is easier than you might expect. This is especially true if you’re using the right tools – such as WordPress and WooCommerce. However, you’ll still need to encourage visitors to make purchases. There are a lot of ways to drive conversions, such as offering
Do you like to take advantage of the information available to us on the internet when doing research on an upcoming purchase? I do. Even if it’s a relatively inexpensive purchase, I’ll spend time trying to find out as much as I can on a specific product. My research may
You’ve got a great store and an awesome brand. You’re doing well, but it seems as though you’ve been coasting for a while, and you realize you need to reignite your marketing. Or you have a great store and awesome brand, but you’re lost when it comes to all this
Today’s business landscape revolves around systems of feedback. When engaging with online business the testimonials of others are a crucial barometer of trust and reliability. When consumers fail to capitalize on user feedback, they’re left to put their faith in a business they don’t know much about. You never quite
E-commerce has capitalized the retail market, giving rise to many newly emerging companies. But most online stores are on a shoestring budget, creating a catch 22 situation where there’s little money available for marketing. How can you promote your business when you’re not earning enough to reinvest? It’s tricky to
You’ve spent time and money—not to mention effort—to get customers to your store. Just to get their eyes on your store. And you’ve done your best to make sure their visit is appealing. How you do that will likely vary from store to store, but the point is, you don’t
So, Facebook. For all the negativity and horror stories we are hearing lately, I don’t think anyone can honestly dispute its community importance. And when I mention community, I’m thinking beyond your neighborhood, your church, your book club, or whatever. As WooCommerce store owners we’re part of a community as
There’s a reason why Black Friday is the Christmas morning of retail. It’s one day in a year when shoppers risk blood, sweat, and tears to score unbelievable hauls. Stores only need to kick the doors open and welcome the smell of fresh bucks. It’s commerce on steroids. But why
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