Loyal customers are the heart of every business. They trust your products, choose you over competitors, and spread the word about your brand. However, customer loyalty isn’t built by chance–it’s nurtured! If you want to keep shoppers engaged in the long run, you need to learn how to reward loyal
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How To Prevent Coupon Fraud In WooCommerce
Coupons are powerful tools for ecommerce store owners. They engage customers, boost sales, and are an excellent incentive for rewarding loyal shoppers! However, these tools also come with underlying risks. With the rise of online shopping, coupon fraud has become a growing concern, costing businesses millions in revenue annually. Thankfully,
BOGO Advertising: How To Promote Your BOGO Deals Effectively
If you’re a store owner, you’ve likely heard of BOGO (Buy One Get One) promotions. They’re one of the most popular marketing tactics due to their simplicity and effectiveness. There’s a catch, though: running BOGO deals is only half the work. Without the right promotional strategies, even the best offers
How To Build A Digital Coupon Marketing Strategy
Coupons are a tried-and-true method for boosting sales and increasing engagement since their inception in 1887. Over the years, this marketing tool has evolved along with shifting customer habits and technological advancements. Today, digital coupon marketing is taking off, offering store owners a powerful way to connect with customers and
WooCommerce Push Notifications (Meaning And Key Benefits)
Keeping customers informed and engaged nowadays is no easy feat. In an increasingly digital world, even the best offers can go unnoticed in the clutter of ads and emails! WooCommerce push notifications can help you cut through the noise. These notifications deliver instant updates directly to your customers’ devices, ensuring
New Feature! Send Coupon Push Notifications To Segments & Subscribers
Capturing your customers’ attention means meeting them where they are—at the right time and on the right platform. GREAT NEWS! 🎉 We’ve made this a lot easier for WooCommerce store owners with our integration with the PushEngage WordPress plugin. Now, you can send coupons directly as push notifications to your
Loyalty Program Marketing Strategies To Keep Customers Engaged
It’s no big news for savvy business owners: acquiring customers costs more than keeping the ones you already have. What’s more, loyal customers tend to spend more, refer others to your store, and become advocates for your brand! This is exactly why having a solid loyalty program marketing strategy can
Top ECommerce Marketing Trends You Should Know In 2025
There’s no better time than now to jump into the ecommerce train. Global ecommerce sales are estimated to reach a whopping $4.1 trillion in 2024, with projections indicating greater growth in the upcoming years! However, if you want to capitalize on this booming market, it’s crucial to understand the ecommerce
Proven Loyalty Program Best Practices You Should Adopt Today
Successfully retaining customers is the cornerstone of any thriving business. Loyalty programs are one of the most powerful tools to accomplish this. However, in today’s competitive ecommerce space, simply setting up a loyalty program is not enough! To fully reap the benefits of these programs, it’s important to implement loyalty
Understanding WooCommerce Product Types (Complete Guide)
WooCommerce remains a top choice among aspiring ecommerce store owners, thanks to its ease of use and flexibility. If you’re just starting out with setting up your store, you’re likely wondering about the best ways to list and organize your products. There are several WooCommerce product types you can choose from, depending
