Building and running an e-commerce store is easier than you might expect. This is especially true if you’re using the right tools – such as WordPress and WooCommerce. However, you’ll still need to encourage visitors to make purchases. There are a lot of ways to drive conversions, such as offering
Do you like to take advantage of the information available to us on the internet when doing research on an upcoming purchase? I do. Even if it’s a relatively inexpensive purchase, I’ll spend time trying to find out as much as I can on a specific product. My research may
You’ve got a great store and an awesome brand. You’re doing well, but it seems as though you’ve been coasting for a while, and you realize you need to reignite your marketing. Or you have a great store and awesome brand, but you’re lost when it comes to all this
Today’s business landscape revolves around systems of feedback. When engaging with online business the testimonials of others are a crucial barometer of trust and reliability. When consumers fail to capitalize on user feedback, they’re left to put their faith in a business they don’t know much about. You never quite
E-commerce has capitalized the retail market, giving rise to many newly emerging companies. But most online stores are on a shoestring budget, creating a catch 22 situation where there’s little money available for marketing. How can you promote your business when you’re not earning enough to reinvest? It’s tricky to
You’ve spent time and money—not to mention effort—to get customers to your store. Just to get their eyes on your store. And you’ve done your best to make sure their visit is appealing. How you do that will likely vary from store to store, but the point is, you don’t
So, Facebook. For all the negativity and horror stories we are hearing lately, I don’t think anyone can honestly dispute its community importance. And when I mention community, I’m thinking beyond your neighborhood, your church, your book club, or whatever. As WooCommerce store owners we’re part of a community as
There’s a reason why Black Friday is the Christmas morning of retail. It’s one day in a year when shoppers risk blood, sweat, and tears to score unbelievable hauls. Stores only need to kick the doors open and welcome the smell of fresh bucks. It’s commerce on steroids. But why
We’ve talked about several aspects of coupon marketing. From several different strategies to seasonal marketing. Let’s assume we’ve completely educated you on that side of things. You’ve created a great campaign which you are planning to launch soon. You’re excited about this one, and you’re positive it’s going to blow
Everyone loves a great deal. Whether they’re rich or poor, the concept of saving money will encourage prospective customers to engage with your business. Despite this preconceived notion, coupons remain one of the most underused marketing methods in today’s business landscape. Recent evidence suggests up to 85% of US consumers
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