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Loyalty Program Marketing Strategies To Keep Customers Engaged

Loyalty Program Marketing Strategies To Keep Customers Engaged

It’s no big news for savvy business owners: acquiring customers costs more than keeping the ones you already have. What’s more, loyal customers tend to spend more, refer others to your store, and become advocates for your brand! This is exactly why having a solid loyalty program marketing strategy can be a game changer. 

Loyalty programs create a sense of appreciation and value that keeps customers invested in your brand. By implementing the right strategies, you can engage shoppers, build meaningful relationships, and keep them coming back. In this guide, we’ll explore key strategies you can implement to maximize the effectiveness of your rewards program.

So, without further ado, let’s dive straight in!

6 Effective Loyalty Program Marketing Strategies To Keep Customers Engaged

Launching a loyalty program is just the beginning–the work lies in how you promote, manage, and keep customers engaged over time. Below, we’ll walk you through key tactics to spark customer interest from the start and turn them into lifelong brand advocates. 

1. Provide an upfront incentive

How do you spark initial interest and encourage first-time buyers to sign up for your customer loyalty program? Provide them with immediate value! Offering bonus points, exclusive welcome discounts, or free shipping as an incentive for joining drives excitement. It can also help you boost sign-up rates, as you highlight the tangible benefits of joining your loyalty program.

Plugins like WooCommerce Loyalty Program, for instance, allow store owners to reward loyalty points for shoppers who register as customers: 

WooCommerce Loyalty Program settings page, showing actions that earn points
Advanced Coupons Loyalty Program plugins allow store owners to reward several actions click to zoom

🎯 BONUS TIP: Another excellent way to communicate the value of joining your loyalty program is by having a dedicated landing page for your program. This is where you can lay down how your program works, its benefits, and the rewards shoppers can enjoy from joining. 

2. Reward customer feedback

To maximize engagement and participation, it’s important to reward actions apart from making purchases. Offering incentives for customer feedback can help you draw invaluable insights from customers while also spiking customer engagement. 

For example, you can offer bonus points when customers complete a survey, leave product reviews, or share their experience online. It’s also a great way to gather social proof, which can boost your brand’s reputation and credibility. 

Another powerful strategy is rewarding customers for creating content about your products. Encourage them to post photos, videos, or testimonials on social media and reward them with perks for doing so. This organic, user-generated content can introduce your brand to new audiences and build trust. 

💡 Advanced Coupons’ WooCommerce Loyalty Program plugin allows store owners to grant bonus points when customers leave product reviews.

3. Incentivize referrals in your loyalty program 

Word-of-mouth marketing is one of the most powerful ways to grow your brand and reach new audiences. In fact, according to a Nielsen study, 88% of customers trust recommendations from people they know! By incorporating referrals in your loyalty program marketing strategy, you can tap into this advantage and turn loyal customers into brand advocates. 

For maximum impact, make it a win for the referrer and the new customer. For instance, you can provide both the referrer and new customer bonus loyalty points or an exclusive discount coupon for their next purchase. 

4. Double the rewards during special occasions 

Big shopping dates like Black Friday or special occasions like business anniversaries are prime opportunities to make loyal customers feel even more special. Offering bonus points or special rewards during these times can help you boost engagement and create a fun shopping experience for your loyal buyers. 

Take a look at these simple examples: offer double points for 24 hours during Black Friday, or provide free shipping exclusively during your anniversary week. The limited-time nature of the perk will encourage customers to act fast to earn more rewards or enjoy your offer. 

Promotion banner for Augustinus Bader offering double loyalty points on all orders, with details about point conversion and redemption
Offering double loyalty points for a certain timeframe can help encourage customers to shop Image Source Augustinus Bader

With WooCommerce Loyalty Program, you can easily set up specific dates and times when customers can earn bonus points for purchases. This automated setup saves you time, ensuring your rewards program is effective and engaging. 

🎯 BONUS TIP: Let customers know! Use website banners, email campaigns, and social media posts to promote special double rewards ahead of time. This will help build anticipation early on and ensure your most loyal buyers won’t miss out. 

5. Delight loyal customers with personalized rewards

Personalization can make your customer loyalty program marketing strategy even more impactful. Fortunately, as a store owner, you already have a wealth of valuable insights at your fingertips. 

For instance, you can look into your shoppers’ purchase history to craft loyalty incentives that resonate with their preferences. If a customer frequently purchases within a specific product category, you might want to offer discounts for their next order in that category. 

Tools like Advanced Coupons allow you to create highly targeted and personalized coupons for WooCommerce. Using this plugin, you can create coupons specific to certain products, categories, and even product attributes like color, size, or brand! 

WooCommerce coupon restriction settings interface, showing options to set minimum and maximum spend, exclude sale items, and restrict coupons by product or category
With Advanced Coupons you can easily customize your coupons with restriction options to create personalized offers click to zoom

🎯 BONUS TIP: Email campaigns are one of the most effective ways to deliver these personalized loyalty offers. They give you a direct line to your valued customers, making it easy to highlight the exclusivity of the reward and encourage action. You can use tools like Drip to segment customers and send out personalized emails with exclusive offers.

6. Host exclusive loyalty member events

Now, if you really want to create a mark and deepen your relationship with loyal customers, giving them exclusive experiences is key! Events and experiences offer a unique opportunity to connect with customers at a personal level while building a sense of community around your brand.

Experiences can range from workshops, product launches, or exclusive shopping events, depending on your niche. For example, beauty or skin-care brands can host a VIP pampering session for their most loyal members, where they can enjoy expert skincare consultations and facials. It’s all about making your most valued customers feel appreciated and special. 

MAC Loyalty Program benefits, including annual birthday gifts, invite-only events, 15% off welcome discounts, and free shipping
MAC loyalty program members gain access to invite only events Image Source MAC

🎯 BONUS TIP: Don’t forget to document and share these special events. Social media is an excellent avenue for this. Sharing them with other customers highlights the benefits of joining your loyalty program, enticing them to join and experience similar perks.

Related Resources

Want to learn more about running a loyalty program in WooCommerce? Check out our guides and tutorials below:

Frequently Asked Questions 

What is a loyalty program in marketing?

Loyalty programs reward customers for their engagement with your brand. Depending on how they’re structured, these programs might offer loyalty points, discounts, or other exclusive perks in exchange for customer actions like making a purchase, leaving a product review, or bringing in a referral. By rewarding consistent engagement, loyalty programs encourage repeat business and strengthen customer relationships with your business. 

What are the benefits of a loyalty program?

For businesses, loyalty programs drive repeat sales and customer retention. What’s more, they provide invaluable insights into customer preferences and behavior. In turn, this allows you to craft tailored marketing strategies that resonate with your customers. 

Customers, on the other hand, enjoy exclusive perks that deepen the sense of value they associate with your business. Overall, it creates a more satisfying shopping experience that keeps them coming back. 

How do loyalty programs attract customers?

Loyalty programs attract customers by giving them tangible benefits, such as discounts, and points they can exchange for rewards or free products. These perks provide immediate value for their engagement with your business. Additionally, exclusive, member-only perks, such as access to special experiences and events also foster a deeper sense of belonging, deepening their connection and commitment to your business. 

Conclusion 

Having a solid loyalty program marketing strategy can work wonders for your business. By rewarding customers for their engagement, you can drive repeat business and foster stronger relationships with your most loyal shoppers. In this article, we walked you through some of the most effective customer loyalty program strategies to maximize the impact of your rewards system: 

  1. Provide an upfront incentive
  2. Reward customer feedback
  3. Incentivize referrals
  4. Give point bonuses during special events
  5. Send personalized offers based on purchase history 
  6. Host loyalty member events

Plugins like WooCommerce Loyalty Program make setting up a rewards system a breeze. With this plugin, you can easily create a loyalty program in WooCommerce and reward customers for making purchases, leaving reviews, signing up and more! 

Do you have any questions about this topic? Let us know in the comments! 

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Kathren Kelly Writer, Content Manager
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