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Join Loyalty Program: 7 Ways To Get Customers To Jump On Board

Join Loyalty Program: 7 Ways To Get Customers To Jump On Board

Are you thinking about how to encourage customers to join loyalty program?

Loyalty programs have come a long way from the days of punch cards and stamp collections. Now, they’re sophisticated digital platforms that blend seamlessly with your customers’ daily lives. By offering personalized experiences, exclusive perks, and tangible rewards, these programs make customers feel valued and connected to your brand.

But how do you entice them to join loyalty program?

In this article, we’ll explore the benefits of a well-designed loyalty program in WooCommerce. Plus, we’ll share 7 simple strategies to get customers to join your loyalty program. So, let’s dive in!

The Benefits Of Having A Loyalty Program For Your Business

Before we dive into the technicalities, let’s first talk about the basics.

A loyalty program is a strategy designed to reward your customers for their repeat business and brand loyalty. Instead of just hoping they’ll come back, you actively encourage them by:

  • offering points,
  • discounts,
  • exclusive deals,
  • and other perks.

These rewards not only make customers feel appreciated but also give them more reasons to keep choosing your brand over competitors. In essence, a loyalty program turns occasional shoppers into regular patrons and enthusiastic brand advocates.

Starbucks' loyalty program
Starbucks’ loyalty program (click to zoom)

Implementing a well-crafted loyalty program can work wonders for your business. For one thing, it boosts customer retention. For another, it turns satisfied customers into vocal advocates for your brand.

Here are more reasons why investing in a loyalty program is such a smart move:

1. Boosted customer retention.

Loyalty programs help build a sense of commitment and emotional connection, making customers less likely to switch to competitors. By offering exclusive rewards and perks, you encourage them to stick around, creating long-term relationships.

2. Increased customer lifetime value.

Loyal customers usually spend more over time as they grow more attached to your brand.

A loyalty program can motivate them to buy more often and make larger purchases, boosting their overall value to your business.

3. Brand advocacy and referrals.

Happy, rewarded customers are more likely to spread the word about your brand, bringing in new customers through referrals.

A strong loyalty program can turn your customers into enthusiastic brand ambassadors.

Understanding Customer Motivations To Join Loyalty Program

To design and promote your loyalty program effectively, it’s important to know what makes your customers want to join and stay active. Aligning your program with their motivations will help you create a value proposition that really clicks with your audience.

Dime Rewards
Dime Rewards (click to zoom)

Here are some common reasons why customers might want to join:

  • Love for rewards and discounts. Many customers are attracted by the chance to earn rewards like discounts, free products, or exclusive offers. These perks make them feel valued and appreciated, which keeps them engaged with your brand.
  • Feeling special and important. Some customers love loyalty programs that make them feel exclusive and important.
  • Sense of belonging. By building a strong emotional connection with your brand, you can create a loyal group of customers who align with your values and brand ethos.
  • Fun and competition. Adding elements of gamification and friendly competition can appeal to customers’ natural desire for achievement and recognition. With leaderboards, badges, or challenges, you can create a fun and rewarding experience that keeps them motivated and loyal.

7 Creative Ways To Incentivize Customers To Join Loyalty Program

We’ve got the benefits and the motivations sorted. Now, let’s talk about business.

While offering rewards and discounts is a common incentive for loyalty programs, thinking outside the box and incorporating creative incentives can help you stand out from the competition and attract a broader range of customers. Here are some innovative ideas to consider:

1. Exclusive experiences

Imagine being invited to an exclusive event where you get to see the latest products before anyone else, take a peek behind the scenes, or even meet your favorite industry experts or celebrities.

Sounds exciting, right? Offering these kinds of unique experiences can really make your customers feel special and appreciated.

By giving your loyal customers access to product launches, behind-the-scenes tours, or meet-and-greets, you’re not just offering them a great time, but also creating a sense of exclusivity. This makes them feel like they’re part of an elite group.

Sephora's loyalty program
Sephora’s loyalty program (click to zoom)

And this feeling? It’s priceless. It fosters a deeper emotional connection with your brand, which then makes them more likely to stay loyal and spread the word about their amazing experiences.

Additionally, these events can be a great way to showcase your brand’s personality and values. For example, if sustainability is important to your brand, a behind-the-scenes tour of your eco-friendly manufacturing process can resonate strongly with like-minded customers.

2. Make giving back a part of your loyalty program

Want to attract more customers to join loyalty program while doing some good in the world?

Partner with charitable organizations and let your customers earn points or rewards they can donate to causes they care about. Not only do customers feel good about their purchases, but your brand also gets a boost by showing a commitment to social responsibility.

So, here’s how you can do it:

  • Pick causes that matter. Choose charities that align with your brand values and are important to your customers. This connection will make them feel more invested.
  • Promote the partnership. Spread the word about your charitable partnerships.
  • Highlight impact. Share stories and updates about how contributions are helping. This transparency builds trust and encourages more people to join your program.
  • Make it easy. Ensure the process of earning and donating points is straightforward. A seamless experience keeps customers engaged and motivated.

3. Subscription services

Imagine giving your loyal customers something special to look forward to regularly.

That’s what a subscription service in your loyalty program can do!

Think about offering exclusive access to handpicked products, limited-edition items, or personalized recommendations that show up like clockwork.

The Store's loyalty program
The Store’s loyalty program (click to zoom)

This approach not only makes your customers feel valued but also adds a dash of excitement and exclusivity to their shopping experience. They’ll eagerly anticipate their next delivery, knowing it’s something they can’t get anywhere else.

Additionally, it’s a great way to keep them engaged and coming back for more.

4. Loyalty-driven content

Consider having a treasure trove of valuable content that only your loyalty program members can access. Creating exclusive content like educational resources, industry insights, or even entertainment tailored just for them can make a huge difference.

When your customers know they’re getting something special, it builds a sense of community. Additionally, offering more than just the usual discounts and rewards shows that you value them beyond their purchases.

Loyalty-driven content example
Loyalty-driven content example (click to zoom)

Think about it this way: you’re not just giving them information; you’re giving them tools and insights that can help them grow, learn, or simply enjoy more. This added value can make them feel appreciated and more connected to your brand.

5. Make your loyalty program fun and engaging

As mentioned earlier, gamification is a key motivator to entice customers to join loyalty program.

By adding fun elements like challenges, leaderboards, or virtual badges, you can tap into your customers’ competitive spirit and desire for achievement. These features not only make the experience more engaging but also encourage customers to participate more actively.

So, how do you do it?

  • First, challenges. Create specific tasks or goals for customers to complete. For example, you could challenge them to make a certain number of purchases within a month or to refer a friend. Completing these challenges can earn them extra points or rewards.
  • Next, leaderboards. Display a leaderboard that shows the top participants in your loyalty program. This adds a competitive edge, motivating customers to climb the ranks and become top performers. It can also foster a sense of community among participants.
  • Lastly, virtual badges. Award virtual badges for various achievements. These can be for things like making a first purchase, reaching a spending milestone, or participating in special promotions. Badges are not only fun to collect but also give customers a sense of accomplishment.

This way, you’ll make your loyalty program more than just a way to earn rewards. It becomes an interactive and enjoyable experience that hooks customers.

Gamification example
Gamification example (click to zoom)

6. Reward your customers with personalized perks

If you’re the customer, would you not want to design your own products or pick unique features just because you’ve been a loyal customer?

Sounds awesome, right? That’s what loyalty-based customization is all about! As a business, you can let your loyal customers personalize or customize products and services based on their loyalty status.

This is a great strategy to get customers to join loyalty program. They feel valued and special because they get something tailored just for them, and businesses benefit from increased loyalty and customer satisfaction. Moreover, it’s a great way to differentiate your brand from the competition.

7. Give your customers a say

Ever thought about how powerful your most loyal customers can be?

Try giving them a voice in what you do – from product development to marketing campaigns, and even the direction of your brand. When your loyal customers feel like they’re part of the process, it creates a deeper connection and engagement.

Client testimonial example
Client testimonial example (click to zoom)

Here are some ways to make this happen:

  1. Customer Feedback Panels: Set up panels or focus groups with your most dedicated customers. Let them share their thoughts on new products or services before they hit the market.
  2. Social Media Involvement: Create opportunities for your loyal customers to be part of your social media content. Whether it’s featuring their testimonials, sharing user-generated content, or involving them in campaign ideas.
  3. Co-creation Initiatives: Run campaigns where customers can contribute ideas for new products or improvements. This can be through contests, surveys, or interactive sessions.
  4. Customer Advisory Boards: Form a small advisory board made up of your top customers. They can offer insights and suggestions on a regular basis, helping you stay aligned with customer needs and expectations.
  5. Beta Testing Programs: Invite loyal customers to test new products or features before they go public. Their hands-on experience and feedback can be invaluable, and they’ll appreciate being trusted with this responsibility.


Implementing a well-crafted loyalty program can work wonders for your business. It doesn’t just boost customer retention; it turns satisfied customers into vocal advocates for your brand. But how do you get customers to join loyalty program?

In this article, we discussed two important things to know before enticing customers to jump on board:

Then, we shared 7 creative ways to encourage customers to join loyalty program:

  1. Exclusive experiences
  2. Make giving back a part of your loyalty program
  3. Subscription services
  4. Loyalty-driven content
  5. Make your loyalty program fun and engaging
  6. Reward your customers with personalized perks
  7. Give your customers a say

Do you have any questions about this article? Let us know in the comments!

author avatar
Belle Berber Writer, Content Manager

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