7 WooCommerce Loyalty Program Perks During The Holiday Season

With the holiday season just around the corner, it’s prime time for WooCommerce businesses to make the most of their loyalty programs. How? Offer loyalty program perks!

Imagine customers eagerly anticipating your exclusive holiday offers. They are feeling valued and returning for more. By understanding the unique advantages a loyalty program brings to the table, you can lift your brand’s holiday sales while building lasting customer relationships.

In this article, we’ll look at 7 unbeatable perks that a WooCommerce loyalty program can offer during the coming holiday season. This way, you can stay ahead of the curve whether you already have an existing program or not. Let’s get into it!

Importance Of Loyalty Program Perks During The Holiday Season

The holiday season is a time when consumers are actively seeking the best deals and offers.

With the market flooded with promotions, a loyalty program can set your WooCommerce business apart from the competition. By offering exclusive perks to loyal customers, you can create a sense of belonging and appreciation. This goes a long way in building customer loyalty.

During the holidays, customers are more likely to make multiple purchases for gifting and personal needs. A well-structured loyalty program can incentivize them to choose your brand over others by offering rewards and benefits that cater to their festive shopping spree. This not only boosts sales during the holiday season but also sets the stage for repeat purchases in the future.

Loyalty programs also play a big role in attracting new customers. Let’s take Black Friday for example:

During this time, shoppers are being bombarded by discounts and awesome deals from all over the place. So, a loyalty program can be the deciding factor in choosing your store over others.

Understanding Customer Behavior During The Holidays

The holidays evoke emotions of joy, generosity, and a desire to connect with loved ones, which significantly influences consumer spending patterns.

Customers are on the lookout for gifts, special offers, and experiences that make their festive celebrations special. So, at this point, customers are more receptive to personalized and value-driven interactions with brands, seeking to make their holiday shopping experience memorable and rewarding.

Understanding these emotional triggers can guide the design of loyalty program perks that align with customers’ holiday aspirations.

Moreover, the holiday season brings a big jump in online shopping. According to Adobe, US shoppers spent a record $257.8 billion online in November and December 2025, actively exploring diverse options for their gifting and personal needs. Loyalty programs can make the most of this heightened activity by offering perks that provide added value, convenience, and a sense of exclusivity.

7 WooCommerce Loyalty Program Perks To Explore This Season

By recognizing the shifts in customer behavior during the holidays, you can tailor your loyalty program perks to cater to their specific needs and desires. This creates a smooth and delightful shopping experience that builds loyalty and drives holiday sales.

To help you get started, here are several ideas you can take inspiration from:

1. Early access promotions

Give your loyal customers a sneak peek into your holiday collections and promotions before they are officially launched to the public. Say, if you’re having a Black Friday Sale, you can offer Early Black Friday sales, exclusive to your loyal customers. With Black Friday on Friday, November 27 this year, you could open early access to members a few days before, during Thanksgiving week:

This sense of exclusivity not only makes your customers feel valued but also encourages them to plan their holiday purchases, knowing that they have access to the latest offerings before anyone else.

Additionally, it drives anticipation and engagement, setting the stage for successful holiday sales.

2. Personalized gift recommendations

The holidays are a time for thoughtful gifting, and customers appreciate personalized recommendations and services that make their gift-shopping experience easy. Use your loyalty program to offer personalized gift suggestions based on customers’ purchase history and preferences.

You can also consider, for example, offering shipping deals for loyal customers within a specific area.

This improves their holiday shopping experience and reinforces their loyalty to your brand.

3. Exclusive holiday discounts

Again, customers are now actively seeking the best deals and discounts for their festive shopping.

By offering exclusive discounts and special offers as part of your loyalty program, you can incentivize repeat purchases and attract new customers looking for value-driven deals.

Whether it’s a percentage off on festive collections or buy-one-get-one offers, providing exclusive discounts through your loyalty program can create a sense of urgency and excitement among customers, driving them to choose your store for their holiday purchases.

If you’re looking for an all-in-one solution to discounting, check out Advanced Coupons.

This top-rated coupon plugin in WooCommerce lets you easily run different kinds of discounts and promotions for any kind of holiday. You can also set up cart conditions, usage restrictions, sales schedules, and more with this tool, making your promotions smoother both on the back and front end.

💡 PRO TIP: Loyalty points can work like a holiday discount, too. Advanced Loyalty Program can automatically redeem points as store credit once a member’s balance reaches a threshold you choose, so their points are ready to spend on holiday gifts without an extra step.

4. Bonus points and rewards

Encourage festive spending by offering bonus points and rewards for holiday purchases made by loyalty program members. For example, you can double points for every dollar spent.

You can also offer bonus rewards for specific festive product categories. This will help drive higher average order values and repeat purchases. Additionally, it will help maximize customer engagement and satisfaction during the holiday season.

Give members something special to spend those points on, too. With Advanced Loyalty Program, you can let customers redeem points for products and coupons from a Points Rewards tab on their My Points page, like a holiday gift set or a free shipping coupon:

💡 PRO TIP: Name your reward coupons clearly, like FREESHIP2026, because customers see the coupon code as the reward’s name on the rewards card and in the confirmation email.

5. Giveaways exclusively for loyalty program members

Create a sense of excitement and competition among your loyal customers by hosting festive giveaways and contests exclusively for loyalty program members.

For instance, you can run:

• holiday-themed sweepstakes
• creative photo contest
• product sample giveaways
• festive quiz with attractive prizes

By doing so, you engage your loyal customers through interactive and rewarding activities that can strengthen their emotional connection to your brand.

6. VIP holiday experiences

This may not seem like a common thing these days, but virtual events for loyal members are a great way to boost your customer retention. It helps connect your brand to your audience on a more intimate level.

If this is something you’d like to consider, you can host a virtual holiday party with live entertainment.

You can also curate a shopping experience with personalized styling sessions or an invitation-only festive gathering. Providing unique and memorable experiences to loyal customers can elevate their holiday season and strengthen their emotional connection to your brand, building long-term loyalty.

For a simpler VIP perk, send your top members a holiday points bonus. The Bulk Adjust tab in Advanced Loyalty Program (under Coupons > Loyalty Program) lets you add points to a whole group of customers at once, filtered by user role, points balance, sign-up date, or when they last ordered:

💡 PRO TIP: The same update added a setting to award points for every product review, not just the first one. Asking members to review their holiday purchases keeps them engaged after the gifts are opened.

7. Seasonal-themed gift cards

And last but not least, gift cards. Since this is a time of giving, what better way to reward your customers than to give them gift cards that they can save for later purchases or gift to a friend?

According to the NRF’s 2025 holiday survey, gift cards were the top gift consumers wanted to receive, requested by 50% of shoppers. As a store owner, this is a great opportunity to make the most of the practicality of gift cards.

Now, in WooCommerce, giving away gift cards may be a challenge without a reliable third-party tool. Fortunately, Advanced Gift Cards has got that covered for you!

This plugin is essentially designed to make selling gift cards convenient for store owners. But it also allows you to create a gift card manually and send it to a specific customer by email, with its own festive image:

Even better, your license comes with 85+ extra gift card designs that are going to be perfect for your holiday marketing. To learn more about Advanced Gift Cards, click here.

Frequently Asked Questions

Conclusion

The holiday season is a great opportunity for WooCommerce businesses to use loyalty programs to differentiate themselves, engage customers, and drive sales. By offering exclusive perks, you can create a holiday season experience that truly resonates with your audience.

In this article, we discussed 7 loyalty program perks you can offer this coming holiday season:

1. Early access promotions
2. Personalized gift recommendations
3. Exclusive holiday discounts
4. Bonus points and rewards
5. Giveaways exclusively for loyalty program members
6. VIP holiday experiences
7. Seasonal-themed gift cards

Do you have any questions about loyalty program perks? Let me know in the comments below!