Giving gift cards to your customers is a surefire way to make a profit during holidays such as Christmas, New Year’s, and Independence Day.
Unfortunately, for any business to succeed, it can’t solely rely on the improved sales that occur during the holiday season. No, for your online store to thrive, you’ll need a steady flow of income no matter the time of year.
Thankfully, giving gift cards is something you can do all year round. This of course means that you can reap the rewards of this sales strategy even when there aren’t big celebrations around the corner.
If you’re already using WooCommerce for your online store, then you don’t have to look far to find a tool that simplifies the gift card-creation process. Case in point: our powerful, user-friendly Advanced WooCommerce Gift Cards can have you giving gift cards to your valued customers within minutes.
So why, exactly, are gift cards essential to any business? Read on to find out!
3 Reasons Giving Gift Cards To Your Customers During Non-Holidays Can Benefit Your Business
Giving gift cards to your customers can produce a range of benefits for your business. Below, we’ll discuss three of these benefits.
1. People enjoy receiving gift cards on special occasions
A study by InComm shows that people prefer receiving gift cards over other kinds of gifts for special occasions.
And by “special occasions,” we don’t mean huge festivities like Christmas and Thanksgiving but smaller ones such as birthdays, weddings, and the like. These are the types of celebrations that occur every day of the year.
According to the study, 82% of the research participants said they would enjoy receiving a gift card as a birthday gift. On the other hand, 42% would be grateful to get a gift card as a show of gratitude. 39% would appreciate it for graduation, 37% for a wedding, and 34% for anniversaries.
Respondents aged 25 to 34 often gave gift cards for events such as the arrival of a new baby, anniversaries, and the acquisition of a new home. 100% of the respondents gave away at least one gift card the year before the study.
All this information means one thing: if you market your gift cards well, they can become a steady source of regular income. This brings us to…
2. Giving gift cards can boost your income
Perhaps the biggest reason you should be giving gift cards to your customers is that they can boost sales.
According to Statista, the worldwide gift cards market rose in value from USD 320 billion in 2017 to USD 510 billion in 2025 – and current trends indicate this value continues to grow annually. In other words, more and more people are using gift cards to make purchases, which can lead to enhanced revenue for businesses that take advantage of this sales strategy.
3. Giving gift cards can promote customer loyalty
Secondly, giving gift cards to repeat customers can make them feel rewarded for using your services. This, in turn, can increase their feelings of loyalty toward you. Customer loyalty can ensure the steady income that’s conducive not only to a business’ survival but also its growth.
Paying attention to customer loyalty is essential to the success of any store. Research shows that existing customers spend around 67% more than new ones. Improving customer retention by 5% can increase earnings by 25%. Additionally, acquiring a new customer is 5 to 25 times more costly than retaining one.
Creating Gift Cards The Easy Way: The WooCommerce Advanced Gift Cards Plugin
Our Advanced Gift Cards plugin for WooCommerce makes creating and giving gift cards quick and easy, ensuring your store benefits from this tool in no time.
Here are just some of the things you can expect when creating an Advanced WooCommerce Gift Card:
1. Free virtual gift card design
Three virtual gift card designs (birthday, thank you, and gift card) are available by default. Thus, designing a gift card is as easy as picking one of these designs.
Alternatively, you can create your own design and upload it to your media library for use.
2. Gift card flexibility
Do you want customers to use the gift card themselves? Or do you want them to have the ability to give it to others?
You can decide whether or not a gift card is “giftable.” If giftable, the customer will be able to enter the recipient’s details (name and email) as well as write an optional message.
Of course, you can also set the gift card’s value.
3. Gift card email preview
How will your gift card appear to its recipient? You can see this for yourself using the gift card email preview.
If you’d like detailed instructions on how to create gift cards for your customers, check out our Advanced Gift Card Getting Starting Guide.
Conclusion: Giving Gift Cards During Non-Holidays Is Good For Business
Giving gift cards to your customers during non-holidays can contribute to the growth and success of your business. After all, people enjoy receiving gift cards for special occasions such as birthdays and anniversaries, so offering them to your customers can boost your sales whether or not it’s the holiday season. Not to mention giving away gift cards can make customers feel rewarded, which can go a long way in promoting customer loyalty.
To recap, giving gift cards during non-holidays is good for business because:
- People enjoy receiving gift cards on special occasions
- It can boost your income
- It can promote customer loyalty
We should also remember that WooCommerce Gift Cards simplifies gift card creation.
Take full advantage of this profitable sales strategy by acquiring our premium plugin Advanced WooCommerce Gift Cards. If you have any questions about this tool, leave us a message in the comments section below!