Topic: Coupon Marketing Ideas
This guide will show you how to make a coupon that encourages your customers to make a follow-up order with your store in a short amount of time. I’m going to demo creating a coupon that self-expires 24-hours after the customer’s last order. The idea behind this tactic is that
Have you heard of the phrase “pouring fuel on the fire”? Well, loyalty programs are a bit like that. They’re a wonderful, low-cost way to incentivize your customers and in more ways than you might think. The thing is, retail stores have known this for a LONG time. It’s evidenced
I love that feeling — a mixture of expectation and trepidation — when something I’ve ordered online finally arrives and I get to tear open the package. Especially if it’s a package from someone I’ve never ordered from before. That’s where the trepidation comes in. Even if you’re a sensible
I know I’m not alone when it comes to being thrilled when I find a great deal. Good deals are enticing because even if you’re not looking for a deal, you can be blindsided when you stumble upon one. Suddenly that something you didn’t previously want or need is a
As a digital marketer, you understand the importance of automating as many processes as you can. Perhaps one of the most critical is your email automation platform. With that in mind, I thought it would be a good idea to put together a thorough—but by no means exhaustive—list of some
There’s a reason why Black Friday is the Christmas morning of retail. It’s one day in a year when shoppers risk blood, sweat, and tears to score unbelievable hauls. Stores only need to kick the doors open and welcome the smell of fresh bucks. It’s commerce on steroids. But why
You’ve attracted customers to your store, and they’ve signed up for your service or purchased one of your products. You’re rubbing your hands together in glee, thinking you’ve made it. All you need to do now is either provide the service or ship the package your new customer purchased. Hold
A couple of months back, Spotify launched a “comeback” promo to win back their old subscribers. Users can re-subscribe to the service and enjoy Spotify listening for three months and only pay $9.99. There are no strings attached. Users can opt out again after the 3-month period. They can also
If you have an online store, you’re well aware of the challenges involved in finding and keeping customers. In line with that, let’s talk about some strategies that could help keep existing customers engaged and buying, while at the same time attracting new customers. As a consumer, you likely appreciate
You might be wondering: “Why start an affiliate program for my store?” Affiliate programs are a great way to increase your sales and extend your marketing reach for your store without having to employ sales people or invest more heavily in paid marketing programs (like Facebook Ads, Google Ads or
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