Coupon Advertising (Effective Ways To Promote Your Offers)

While offering discounts can work wonders for your sales, the potential impact is limited if shoppers don’t know about them. To make your offers work, you need a solid coupon advertising strategy – one that brings your deals in front of the right audience, at the right time. 

In this guide, we’ll walk you through effective coupon advertising strategies you can start using today. These practical tips will help you boost the visibility of your offers and encourage customers to take action. Along the way, we’ll also introduce you to tools that make it easier to bring these ideas to life. 

What Is Coupon Advertising? 

At its core, coupon advertising is about getting the word out. It includes all the strategies store owners use to promote coupon offers across different marketing channels like emails, social media, on-site banners, and push notifications.

The goal is simple: make sure your offers are not just created but seen and used by the right people.

Coupon advertising can look different depending on your industry and the type of promotion you’re running. For instance, you might:

• Add an exclusive coupon in your weekly email newsletter
• Launch a floating banner with a seasonal discount on your homepage
• Share a coupon code through Instagram Stories or TikTok 
• Send a time-sensitive offer via SMS or push notification

Regardless of the platform used, the intention is always to spotlight the deal, drive awareness, and encourage customers to take action. 

Coupon Advertising vs Coupon Marketing 

These two terms may sound similar, but they play different roles in your overall promotional strategy. 

Coupon marketing is a broader term that covers the planning, creation, and strategy behind your offers. It answers questions like: 

• What kind of coupon should I run?
• Who is this offer for? (new customers, loyalty members, etc.) 
• When should I launch it to get the best results? (seasonal sale, product launch, slow sales period)

Once you’ve finalized the strategy and launched the offer, that’s where coupon advertising comes in. It’s about promoting your coupons and getting them in front of buyers, whether through email, social media, popups, push notifications, or other marketing channels.

Coupon Advertising Strategies To Get More Eyes On Your Offers

Sharing your coupon offers in the right channels can boost visibility and motivate customers to engage with your store. In this section, we reveal key strategies to help you promote your coupons more effectively. Let’s get your deals noticed! 

1. Use on-site banners and pop-ups

Shoppers who are already browsing your site likely have a high intent to buy. Or, at the very least, they’re genuinely interested in the products you offer. This makes it the perfect time to promote a compelling offer and give them that extra nudge to purchase. 

Using on-site banners and pop-ups can grab their attention and make sure your offers are seen. This is especially crucial if you’re running time-sensitive seasonal offers or have an exclusive deal for new visitors. These visual cues make sure your customers learn about the deal without manually searching for it.

At Advanced Coupons, we use OptinMonster to create eye-catching pop-ups and floating banners during big sale events. For example, during Black Friday Campaigns, we pair site-wide banners with exit-intent pop-ups, making sure visitors see the deal.

There are a couple of ways you can implement this strategy in your own store. For instance, you can:

• Use floating bars to highlight limited-time coupon codes across all pages
• Set up exit-intent pop-ups to re-engage shoppers before they bounce
• Add urgency with countdown timers

2. Send out email campaigns with coupon codes

If we’re talking about effective coupon advertising channels, we can’t miss mentioning emails. Email remains one of the most reliable and high-converting channels, especially if you’re targeting an existing subscriber base that already knows and trusts your business. According to industry insights, email marketing persuades nearly 6 out of 10 shoppers to buy from a brand!

Emails allow you to spotlight your latest coupon offers directly to customers’ inboxes – with context, personalized messaging, and a clear call-to-action. It also lets you segment your audience, so you can tailor each message based on a customer’s behavior or purchase history. 

Here are just a few creative email coupon campaign ideas you can try:

• Send welcome emails with coupons to new subscribers 
• Launch email flash sale alerts with a countdown timer and a bold CTA
• Set up cart abandonment follow-ups that include a limited-time coupon

3. Leverage push notifications to announce time-sensitive offers

Time-sensitive coupon offers like flash sales and surprise deals work great for building excitement and sparking quick conversions. One of the most effective ways to bring attention to these offers is by using push notifications.

These messages appear right on shoppers’ devices, even when they’re not actively browsing your shop. They’re short, snappy, and clickable – best for conveying urgency! 

Push notifications aren’t just for announcements, they’re perfect for engaging customers at any stage of your campaign. For instance, you can: 

• Send mid-campaign notifications: “Still deciding? Your 15% off coupon is waiting for you!”
• Notify shoppers before a promotion ends: “Hurry! Your discount expires in 3 hours.” 
• Re-ignite interest post-launch: “Missed our last sale? We saved something just for you. Get 10% off today!” 

💡GREAT TO KNOW: At Advanced Coupons, we recently released a handy integration with PushEngage, allowing WooCommerce store owners to send coupons directly as push notifications. With this update, you can easily launch notifications that deliver coupon codes straight to your subscribers’ devices! Learn more about this new feature here. 

4. Share coupon codes on social media

Social media is likely where most of your customers already hang out. According to data from SproutSocial, 90% of consumers rely on social media to keep up with trends and cultural events. Using platforms like Instagram, Facebook, and TikTok, you can get your offers in front of more eyes — and in a format that’s easy to engage with!

Depending on the platform that your brand is active on, you can play around with several creative formats. For instance: 

• If your brand is on TikTok, you can showcase user-generated content (UGC), such as unboxing videos and product reviews, then reveal an exclusive coupon at the end.
• On Facebook and Instagram, you can use the pinned posts feature and highlight reels to keep your coupon promotion visible throughout the campaign period. 
• Use X (formerly Twitter) to post short, snappy reminders with your code and expiration date. 

🎯 POWER TIP: Engagement is key to getting your content noticed. Most social media platforms prioritize posts with likes, comments, and saves, so it’s crucial to encourage interaction. Increase engagement by pairing your post with a friendly prompt to comment, such as “Tag a friend who needs this deal!.” This can help you maximize reach and make your offer feel more interactive. 

5. Get the word out through SMS marketing

Like push notifications, SMS is also a great way to deliver your coupon offers directly to customers. They’re short, instant, and nearly impossible to miss, with average open rates as high as 98% and click-through rates of 19%. That’s massive compared to other marketing channels.

Here are a few creative ways you can use SMS for coupon advertising:

• Send messages for limited-time offers to create urgency
• Remind shoppers about abandoned carts with a small incentive
• Announce flash sales with direct links that auto-apply coupons at checkout
• Follow up after a purchase with a thank-you coupon to encourage repeat orders

🎯 POWER TIP: If you’re using Advanced Coupons, you can create URL coupons that automatically apply the discount when shoppers click the link. This makes coupon redemption easier – no need for customers to copy and paste codes, especially on mobile. 

6. Add coupon codes in blog pages and gift guides

Blogs and long-form content aren’t just helpful for SEO, they also offer opportunities to highlight your coupon offers in a way that feels natural and valuable to readers. This strategy can work particularly well if your brand publishes product-focused content, such as: 

• Gift guides for holidays and special occasions
• Product roundups featuring your best sellers 
• Tutorial-style blogs that showcase how you use your products 

You can naturally weave in coupon offers by adding a discount coupon within the content or closing the post with an announcement of the promotion. Readers engaging with these types of posts are already showing interest in your products, so adding a well-timed coupon can feel like a bonus find! 

Coupon Advertising Best Practices 

Let’s quickly review some coupon advertising best practices to help you promote your offers effectively: 

• Avoid overwhelming buyers with too many offers: Offering too many coupons at once can overwhelm and confuse customers. To create the best experience, focus on one clear campaign at a time, and highlight it on pop-ups, banners, or push notifications. 
• Track which coupon channels perform best: Use tools like UTM parameters and built-in analytics dashboards from the tools you use to see where coupon redemptions are coming from. This will help improve your coupon strategy over time, letting you know which channels bring the most return on investment (ROI). 
• Match coupon type with the right channel: Different coupon types can work well using different marketing platforms. URL coupons are best for push notifications and SMS marketing. BOGO deals, loyalty rewards, or tiered discounts often need more context, so you can highlight them in emails and blog content. Sitewide coupons are perfect to advertise via pop-ups and banners. 
• Keep messaging clear, urgent, and benefit-focused: Be specific about what the coupon applies to, when it expires, and how to redeem it. This can help guide shoppers on how to use the coupon and encourage them to take action quicker. 

Conclusion

Getting your coupon offers seen by the right people is key to making your promotions successful. Coupon advertising bridges this gap, allowing you to actively promote your offers across the platforms your customers already use and trust. In this article, we explored six practical ways you can advertise your coupons more effectively. 

To recap, here are the strategies we covered:

1. Use on-site banners and pop-ups
2. Send out email campaigns with coupon codes
3. Leverage push notifications to announce time-sensitive offers
4. Share coupon codes on social media
5. Get the word out through SMS marketing
6. Add coupon codes in blog pages and gift guides

Advanced Coupons make these strategies easier to implement for WooCommerce store owners. With features like URL coupons, auto-applied discounts, and integrations with PushEngage and marketing tools, it’s easier than ever to create and promote high-converting offers!

Do you have any questions about this topic? Let us know in the comments!