Having WooCommerce apply coupon automatically can be a great way to increase the uptake of your special deals and to get more orders.
If you run a store you’re probably aware that the easier you make your special deals to redeem for your customers, the better they will respond.
So if you’re wondering whether programmatically applying a coupon is possible in WooCommerce – it is and this guide will show you exactly how to do it.
We’ll also show you how you can check for certain pre-conditions to be true. Such as having a particular product in the cart, having products from a certain category in the cart, or whether they’ve ordered something before.
I will cover the tool I use to make this happen in my WooCommerce stores.
First, let’s discuss a bit more about why you would want to have WooCommerce apply coupons automatically in the first place?
Why Have WooCommerce Apply Coupon Automatically?
There’s a number of reasons why you would want WooCommerce to automatically apply coupons.
Chief among them is more sales but there’s also something to be said about customer service too.
Customers hate it when you make them do things. Redeeming a coupon is a good example of this. They only suffer through it because there’s something in it for them.
It’s actually quite a bit of work for a customer. The process looks something like this:
- Remember or retain the coupon code so it can be redeemed later
- Goto the site
- Add all of the products and ensure the cart is set up to allow the coupon
- Type in or copy/paste the coupon code into the supplied box on the cart or checkout page
- If there’s an error, adjust the cart and re-enter the code and try again
If you can remove those barriers by having your coupon automatically apply, you significantly reduce the number of steps they have to go through which, in turn, reduce friction and frustration.
Fewer Support Questions
When a customer has trouble redeeming a deal for whatever reason, it means your support line is tied up with questions that are irrelevant to your products.
Having to email or live-chat your support just to redeem a deal is a very frustrating exercise.
It means that your customers need to wait before checking out which also increases the chances of abandonment.
By applying the coupon for them, they don’t need to worry about this at all and the chances of a support request coming out of it will be next to none.
Lastly, there’s a certain surprise factor that comes with automatically added coupons.
Imagine it from the customer’s perspective for a moment.
They’re shopping away and adding products to their cart and then all of a sudden they receive a special deal without even needing to do anything. It really could make their day.
Benefit Over Non-Auto Added Coupons
The benefits over non-auto added coupons are plain to see.
A regular coupon needs to be applied manually by the customer.
This means they need to remember and retain the coupon code, ensure they have satisfied all the conditions prior to entering the coupon, type the code in themselves or copy/paste the code into the box.
What a pain!
By auto-adding the coupon they don’t have any complicated codes to remember. It also means you can name the codes whatever you want that is convenient for you rather than having to factor in how that looks to the customers.
Again, it’s all about removing friction, reducing support questions and delighting your customers. This, in turn, should lead to better conversion rates for the deal.
How To Implement WooCommerce Auto Added Coupons
Implementing auto added coupons in WooCommerce is possible when you have WooCommerce Advanced Coupons. This extension will let you apply coupons programmatically in WooCommerce based on cart conditions being satisfied.
You can set the cart conditions to match the requirements of the deal. When the cart conditions are passed, it will automatically add the coupon.
First, you need to set the cart conditions:
There’s a number of conditions that you can set and you can also set them in conjunction with one another:
- Product Quantity In The Cart
- Product Category Exists In The Cart
- Customer Logged In Status
- Customer User Role
- Within Hours After Customer Registered
- Within Hours After Customer Last Order
- Cart Quantity
- Cart Subtotal
- Has Ordered Before
Once you have the cart conditions in place and you are happy with how the coupon is being applied, you can enable the auto-add feature:
It’s that easy, you just need to check the box and from that point onwards it will check people’s carts to see if they are eligible (satisfied the Cart Conditions) to apply the coupon.
When it detects that the coupon is allowed to be applied, it applies it.
From the customer’s point of view, it’s a very simple process.
Alternative To WooCommerce Auto Added Coupons
Another alternative to auto added coupons is to use what Advanced Coupons called a 1-Click Apply Notification.
A 1-click coupon notification is a standard WooCommerce notice that shows when the customer visits their shopping cart. It features a button where the customer can click to apply the coupon to their cart.
It works almost identically to the auto apply feature in that the Cart Conditions must be true for it to show the notification.
The benefit of using a 1-click apply notification is the ability to provide some nice wording prior to applying the coupon.
Where To Get It
You can download your copy of Advanced Coupons on the features & pricing page.
Automatically applying coupons in your WooCommerce store is sure to reduce friction, reduce support queries surrounding coupon usage and delight your customers. Give it a try today!