In the ever-evolving world of e-commerce, understanding consumer behavior is essential for any business. So as we enter the new year, it’s important to stay ahead of the curve and have a good understanding of upcoming consumer behavior trends. This article will provide you with an overview of six consumer […]
Category: General E-Commerce
How To Write A Discount Offer That Sells (13 Best Practices)
Discounts are an essential element of e-commerce. In fact, research shows that 67% of online shoppers say they view coupons positively, and 69% shop more often at retailers who offer them. However, many brand marketers struggle with creating effective discount offers. Not everyone can run a successful discount store like […]
How To Grease The Wheels For First Time Customers (Top Tips)
If you own an online store, it’s worth making the buying process as simple and easy as possible for first-time customers. Therefore, you’ll need to remove any friction that might stand in the way of completing purchases. The good news is that it doesn’t have to be as tricky as […]
Top 5 Ways To Reduce Abandoned Carts (WooCommerce Guide)
While it’s great to attract lots of visitors to your website, converting them into paying customers can be a challenge. For instance, almost 70 percent of digital shopping carts were abandoned last year without a purchase. Unless you can reduce abandoned carts, your online store might be losing out on […]
How To Setup An Abandoned Cart Email Sequence (3-Step Guide)
Sending an abandoned cart email sequence is an efficient way to make up for lost sales and convert cold prospects into loyal customers. Recent studies show that e-commerce companies lose $18 billion in annual sales as a result of cart abandonment. There are lots of ways you can explore to […]
6 Clever Ways To Ask For Reviews In WooCommerce
Consumers’ perceptions of businesses today are heavily influenced by online reviews. 94% of consumers claim to have avoided a company after reading a poor review. So, if you want to keep your store afloat, one of your top goals should be to deliberately accumulate positive reviews. It makes sense from […]
How To Use Store Credit For A Change Of Mind Refund
Typically, if a customer changes their mind about a purchase, they might not be able to get their money back. This can be frustrating for shoppers, who might turn elsewhere to find better customer service. Fortunately, you can offer store credit to honor a change-of-mind refund for your customers. This […]
Store Credit vs Refund: Which Is Best?
Returns are a necessary inconvenience whenever you sell products, even online. It’s important to make the process as efficient and hassle-free as possible. So when it comes to issuing a refund, which method is better: store credit vs refund? Offering store credit in lieu of a more traditional refund has […]
11 Pricing Psychology Tips To Help You Sell More Stuff In Your Store
Pricing psychology uses pricing to sway a customer’s purchasing decisions or spending patterns. It is a strategy that triggers customers’ emotional responses to boost revenue or sales volume without having to lower or raise pricing. Have you ever gone to the grocery store with a list in hand, bearing in […]
How Does Store Credit Work? (Complete Store Credit Guide)
As an online store owner, you’ll inevitably have customers who want to return your products. If you don’t offer an appealing incentive, these customers could easily turn to your competitors. To help retain customers, you can provide store credit. When customers can redeem a certain amount in another purchase, this […]
