E-commerce was once considered a futuristic endeavor requiring considerable investment, technology, and expertise.
With WordPress, WooCommerce, and other important add-ons like the advanced coupons plugin, you can now create your own online retail store in a straightforward manner.
When your store is set up, it’s worth developing a coupon strategy to help convert leads into paying customers.
Coupons are a great way to attract consumers who are intrigued by your product, but who perhaps need an added incentive to follow through with a purchase.
Let’s face it who doesn’t love a good bargain!
You can accomplish a lot with a coupon strategy. Gaining more customers is one thing, but just how much is each customer spending?
It’s OK if coupons attract customers for one-off purchases, but what you should be focusing on is securing repeat customers.
By working out how much each customer spends on average, you can work out whether you’ve established a
Though there are other things to consider, you could argue the more each customer spends, the better your coupon strategy is working.
That’s why APRU is such a useful calculation.
To create a base understanding which will serve as a foundation for the rest of this article, let’s take a look at what APRU represents.
We’ll later move onto how you can successfully boost revenue with WooCommerce coupons.
What is ARPU?
ARPU (Average Revenue Per User/Customer).
APRU = Total Revenue / Number of Users.
This is predominantly used in subscription-based businesses. It makes sense when you consider it can be interpreted as a measure of how often repeat customers engage with your business.
There’s no official standard on how it’s calculated, though there is a general formula.
The calculation involves taking the total revenue for a given number of users and dividing that by the number of users during that time period.
Your results will occasionally become skewed. Like when you’ve had a particularly large customer order. Or perhaps multiple repeat customers who have spent very little.
Ultimately though your calculation will paint a useful picture.
What Time Period Should You Use?
It makes sense to calculate by the month, but this truly depends on your current situation. You should tailor your approach to your individual circumstances, with reference to what your business needs at that time.
If you don’t run a subscription-based business, you’ll be using more subjective measurements. An example is “How often should users be interacting with the business?”.
For example, a lawn mower company would expect people to have their lawns cut monthly. You would calculate APRU using this time period.
If you were selling dog food by the bag, you might think about the time, on average, that it would take to consume that last order and base your period around that.
How Do You Define a User?
The nature of your business is all it depends upon. There is no clear cut definition.
A subscription-based company like Netflix would consider someone with an active subscription a user.
When you have multiple users on the same account, in which case a user can be defined as an account that is the only time this will differ.
E-Commerce companies define a user as a customer who purchases during the time-period in question.
There are many ways to define active users. From a grassroots level, you should consider a definition which aligns with the best approach to making money.
5 Ways to Boost APRU With WooCommerce Coupons
Now we’ve established what APRU is, let’s take a deep dive into how you can use coupons to increase customer loyalty and ultimately boost APRU:
Devise a Clear Strategy and Objectives
Digital coupon marketing isn’t easy to grasp, especially in the early stages of development.
To establish a level of comfortableness, it helps to keep your early strategies and objectives as simple as possible.
A convoluted or over-complicated coupon will deter you from proceeding with vigor. So remember to simplify things in the early stages.
That way you can build towards crafting your own coupon page!
Regardless of the approach you choose, providing you maintain a clear and concise strategy, you’ll be fine.
You can also offer exclusive items with a special deal attached. Or even free samples for customers to get a taste of a product or service.
It’s vitally important you understand the target demographic you’re marketing too in advance.
Use Push Notifications
Push notifications are a fantastic way to get a customer’s attention when they least expect it.
With smartphone use at an all-time high, consumers are regularly tuned in for the ping sound that denotes the latest notification.
Though mastering push notifications can seem like an insurmountable task, with patience and persistence it’s a realistic possibility.
Once you’ve figured out how to use push notifications properly, you can coordinate them to notify users of discounts when they’re in the vicinity of your store.
People love using apps, so if you send a push notification with a coupon code when the consumer is within proximity of making a sale, this could be the incentive they need to purchase.
The more push notifications you send at the right times, the more each customer will spend over a given time period.
Utilize The Latest Technologies
In today’s digital world, companies must evolve or risk becoming extinct.
Retaining competitiveness means keeping up-to-date with the latest trends while investing in modern infrastructure that maximizes efficiency.
Digital coupon marketing is changing at the same rate as everything else. So be certain to appreciate the latest technologies if you are to retain relevance.
Apple Pay is an example of a technology that’s gone from strength to strength, so why not align your strategy with this?
Releasing QR codes or NFC stickers will encourage customer loyalty, where points can be redeemed for real savings.
If you’re interested in staying current, why not check out the best technology blogs for the latest scoop on what’s hot right now.
Remember to keep up with modern lingo and terminology too, otherwise, you might find yourself lost in the storm!
Use Social Media
Social media is a huge component of digital marketing. Having overtaken conventional forms as arguably the most impactful platform to reach consumers.
And why is that? Well, considering smartphone use is at an all-time high, vast swathes of your target demographic probably engage with social media more than anything else!
This presents a perfect opportunity to use Facebook, Twitter, Instagram, and/or Snapchat to your advantage.
It’s crucial to have a presence on the big social networks if you’re to keep customers interested.
A YouTube channel can be useful too, providing you create an interconnected set up between your accounts.
You’ll then have a fantastic opportunity to promote your coupon codes online, and a great way to disseminate them.
You should focus on creating a cycle of events where coupon codes do the rounds through your social media platforms.
As you build your following you’ll notice your coupon strategy having a real impact on APRU, which should increase accordingly.
Rewarding customers for loyalty is a fantastic way to cultivate a loyal customer base.
A simple incentive scheme will secure repeat custom, especially when customers know there’s something in it for them.
Your target demographic will be more likely to receive texts, download apps, or subscribe to email lists if you offer encouragement in the form of cash savings.
You can do one of many things, whether you instigate a loyalty program or offer points to customers when they redeem coupons or make purchases.
That way you’ll keep customers coming back for more, achieving a level of loyalty that secures a higher APRU.
Thanks for reading this article! Absorb the actionable advice offered and you’ll secure many loyal customers.