Have you thought about how your product pages are optimized? Or have you just done a mass import of your products and called it done? If you did the second, you might want to rethink your strategy. Yes, you have your store stocked, but is that good enough? For a
Have you ever found yourself looking at another store with envy? Or maybe the store owner? Some owners seem to have their operations down to an art form. The way they run their business is almost lyrical. Or like being at the symphony and watching all the moving parts of
Helping people save money is a fantastic way to shine a light on your business and ultimately receive more custom. A modern method for achieving this involves creating your own coupon codes. Customers can use these coupon codes in exchange for impressive discounts. But the internet is littered with savings
YouTube is dominant in the world of video sharing and social media. From humble beginnings, it has arguably become the most recognized media platform on the internet. It emerged as an indispensable marketing tool, one which anyone can use to promote their online store. Utilizing YouTube for promotional purposes will
We recently had a customer ask us the following: Hi there… Can you please help me with something? How do I set up a promotion that would basically be: Get a Free X with any purchase! I don’t want to have them enter a coupon code. I just want a
I know I’m not alone when it comes to being thrilled when I find a great deal. Good deals are enticing because even if you’re not looking for a deal, you can be blindsided when you stumble upon one. Suddenly that something you didn’t previously want or need is a
This is going to be very difficult for me to write. Okay, you know that’s not true. If you’ve read any of my other posts—like my fictional case study—you know I love to weave stories. Stories are powerful. They linger. They make an impression. In some cases, they’re passed down
Email is one of the most effective communication channels for businesses, despite some circles believing it has lost its potency. This couldn’t be further from the truth since most marketers would tell you the importance of maintaining and growing an email list. Yes that’s right, the money is in the
WooCommerce has opened many doors for companies looking to sell products through their own website. Its accessibility and ease of use have boosted the online retail sector, where businesses are keen on driving traffic and generating as many sales as possible. But efforts to do so should be commensurate with
As a digital marketer, you understand the importance of automating as many processes as you can. Perhaps one of the most critical is your email automation platform. With that in mind, I thought it would be a good idea to put together a thorough—but by no means exhaustive—list of some
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