As your WooCommerce store evolves, the need to offer flexible pricing naturally follows. Maybe you’re branching out to wholesale, ready to launch a subscription program, or want to reward your most loyal customers. WooCommerce customer pricing allows you to tailor your prices to different customer groups, ensuring you meet the needs of your growing audience while staying competitive.
Bookmark this article, for we’ve got you covered! In this simple guide, we’ll reveal two easy ways you can set WooCommerce customer pricing in your store. What’s more, we’ll dive into key use cases and share best practices to keep your pricing strategy effective.
Let’s get right into it!
What Is WooCommerce Customer Pricing?
WooCommerce customer pricing allows you to offer different product prices to different customers. Most retail stores offer the same price for all shoppers, but as your business grows, the need to personalize pricing may arise. For instance, you might offer:
- Special discounts to VIP or loyalty program members
- Wholesale prices for B2B buyers or bulk orders
- Exclusive prices for employees, partners, or select customers
WooCommerce gives store owners a simple and straightforward pricing setup: each product has a set price, and that applies to all shoppers. This can work when you’re just starting out, but it can feel limiting once you’re ready to diversify your customer base.
Thankfully, you can use plugins like Advanced Coupons and Wholesale Suite to set up flexible pricing without complicating your existing store setup (more on this in a bit!).
When To Offer WooCommerce Customer Pricing
WooCommerce customer pricing can open up new revenue opportunities for your business. Most importantly, it can help you create a more personalized shopping experience for your customers and enhance their satisfaction with your brand.
Here are some key use cases when this strategy makes perfect sense:
1. Selling to wholesale or B2B buyers
The wholesale industry is growing rapidly at a compound annual growth rate of 7.3%, reported to reach a whopping $57.73 trillion in 2025, according to industry insights. If you’re expanding into this competitive market and serving bulk buyers, you’ll need a different pricing structure. Bulk buyers expect exclusive wholesale prices, tiered discounts, and special rates compared to regular shoppers.
🎯 POWER TIP: If you’re already running a WooCommerce store, you can quickly add wholesale features like bulk order forms, wholesale prices, flexible payment terms, and B2B lead capture with plugins like Wholesale Suite. No need to rebuild your existing store!
2. Rewarding VIP or loyalty program members
Loyal, returning customers are the heart of your business. To keep them engaged, you’ll want to offer exclusive perks that show how much you value their support. With WooCommerce customer pricing, you can set up exclusive rates, special coupon codes, or unique discounts for your VIP shoppers.
💡Good to know: Advanced Coupons makes this easy by letting you create coupons tied to specific customer roles or even individual accounts.
3. Offering special prices to employees or partners
Employees, business partners, or collaborators are some of your strongest brand advocates. Providing exclusive prices is one of the best ways to show appreciation and build goodwill. For example, you might provide an exclusive 20% discount on orders made by your internal staff or offer special pricing to select business partners.
4. Providing different rates to customers in different regions
Shipping costs, taxes, and even economic factors influence how you price your products if you serve multiple regions or operate globally. WooCommerce customer pricing can help you segment your audience and run region-specific discounts, adjusted rates for international shoppers, or create special offers for local customers.
💡Good to know: Advanced Coupons allows you to tailor discounts based on shipping zone or regions using cart conditions.
How To Set Up WooCommerce Customer Pricing (2 Easy Ways)
By default, WooCommerce allows you to set two basic price points per product: a regular price and an optional sale price. You can set these prices when creating a new product listing or editing an existing one:
If you want to offer special pricing to different customers, you can use plugins like Advanced Coupons and Wholesale Suite. Let’s take a look at two easy ways to accomplish this:
Method 1: Offer customer-specific discounts with Advanced Coupons
Advanced Coupons extends the default coupon features of WooCommerce. With this plugin, you can create coupons and offer discounts that apply only to specific customer roles or individual shoppers. To do so, head to your WordPress dashboard > Coupons > Add New.
With Advanced Coupons installed, you gain immediate access to additional tabs and functions, including additional usage restrictions, role restrictions, shipping overrides, cart conditions, and so much more.
From here, you can give your coupon a name, set a discount type (e.g., percentage, fixed amount), and enter discount details. To offer WooCommerce customer-specific pricing, you can:
- Restrict the coupon to specific user roles (like VIP customers or wholesale buyers)
- Offer the coupon to individual users (great for offering personalized deals)
- Set specific cart conditions (such as minimum spend, product categories, or shipping location)
🎯 POWER TIP: Advanced Coupons allow you to combine restrictions and cart conditions for ultra-tailored promotions. For example, you can create a coupon that only applies to wholesale buyers and requires a minimum cart quantity or subtotal. This gives you full control over who qualifies for a discount and under what conditions.
Check out our full tutorials below:
Method 2: Set role-based pricing with Wholesale Suite
This is perfect if you’re catering specifically to wholesale buyers and B2B customers. Wholesale Suite adds B2B features to your WooCommerce store, allowing you to create dedicated customer roles and assign wholesale pricing for each.
When you install Wholesale Prices, Wholesale Suite automatically creates a default “Wholesale Customer” role. However, you can add as many additional roles as you want!
To do so, head to your WordPress dashboard > Wholesale > Roles. From here, you can create additional user roles like:
- Gold, Silver, Bronze customer tiers (like the example below)
- Distributor or reseller roles
- Custom partners or employees
Once your roles are in place, you can assign role-based pricing directly from the Edit Product screen:
As you can see, you can set different price levels for each role you have created. However, this barely scratches the surface of what you can do with Wholesale Suite! Beyond role-based pricing, this powerful plugin also allows you to:
- Create and show tiered pricing tables for B2B buyers
- Provide a wholesale order form to make bulk buying easy
- Offer flexible payment terms to approved B2B customers
- Capture wholesale leads with a user-friendly form
Check out our detailed tutorials for Wholesale Suite below:
Best Practices For Setting WooCommerce Customer Pricing
Now that you know how to offer WooCommerce customer pricing, let’s walk through some best practices to help you keep your pricing strategy effective and easy to manage:
- Clearly define your customer segments: Before setting exclusive pricing tiers, clearly identify which groups you’ll offer them to (wholesale customers, employees, VIP shoppers) and any other required criteria to qualify. This will help you create intentional and focused offers that resonate with what your customers need.
- Communicate exclusive offers clearly: WooCommerce customer pricing can be a huge competitive advantage for your store, but only if the right customers know about it. Make sure chosen users or customer segments are well informed about their access to exclusive pricing or discounts. Communicate perks through emails, SMS, or notifications in their My Account area.
- Invest in tools that make it easier: You can use plugins like Advanced Coupons to create coupons based on customer total spend, number of orders, or specific user roles. This gives you full control over who qualifies for your exclusive pricing. If you’re planning to expand your operations to serve B2B buyers, you can easily add wholesale features to your store with Wholesale Suite.
- Test, analyze, and iterate: As with any marketing campaign or pricing strategy, it’s important to ensure everything works smoothly. Test your coupons and pricing displays to ensure only the right customers can access them. Then, as you move along with your promotions, observe key metrics like coupon redemption rates, average order value, and customer engagement to determine what works or not. Analyzing results will help refine your strategy over time.
Conclusion
Offering WooCommerce customer pricing can help you serve your customers better and deepen their relationship with your brand. By setting exclusive prices for different customer segments, you can meet your shoppers where they are, strengthen customer loyalty, and keep your store competitive as it grows.
This article revealed everything you need to know, including:
- What WooCommerce customer pricing is
- Best use cases for customer-specific pricing
- How to set up WooCommerce customer pricing
- Best practices to help keep your pricing strategy effective
You can save time and easily implement this strategy with tools like Advanced Coupons. This powerful plugin extends the default coupon features of WooCommerce, letting you offer custom discounts to specific customers or user roles.
We hope this article helped you out. If you have any questions about this topic, leave us a comment below! We’d love to hear from you. ☺️
