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How To Increase Average Order Value With Coupons (10 Ways)

How To Increase Average Order Value With Coupons (10 Ways)

Learning how to increase average order value (AOV) is a key strategy for boosting revenue in your WooCommerce store. One smart and easy way to do this is by using discounts or coupons.

Think about it this way: When you give customers discounts and special deals, they tend to buy more stuff, which increases how much they spend in total.

In this article, we’ll talk about what average order value means, why it matters, and give you practical tips on using coupons to increase it. So, let’s dive deeper into it!

What Is Average Order Value?

Before we delve into the strategies for increasing average order value, let’s define what it means.

Average order value refers to the average amount of money customers spend on each transaction when purchasing from your online store. It is calculated by dividing the total revenue generated by the number of orders placed within a specific period.

AOV Formula
AOV Formula (click to zoom)

For example, if your online store generated $10,000 in revenue from 100 orders in a month, the average order value would be $100. Calculating and monitoring this metric is important because it helps you gauge the effectiveness of your marketing efforts and evaluate the overall health of your business.

How Can Coupons Help Boost Average Order Value?

Coupons are a highly effective tool in boosting AOV. They not only attract new customers but also incentivize existing customers to make larger purchases.

Here’s why coupons can really help your AOV go up:

  • Encouraging Repeat Purchases. When you give out coupons to people who’ve already bought from you, it’s like saying “Thanks!” and inviting them to come back for more. It’s a way to make them feel appreciated and want to shop with you again.
  • Promoting Upselling and Cross-selling. Coupons can be like little nudges to get customers to try out more of your products. You can use them to offer discounts on fancier items or bundle things together. This can make customers want to spend more money and try out new things.
  • Attracting New Customers. Coupons are also a great way to get new people interested in what you’re selling. If someone’s on the fence about trying your stuff, a discount can be just the thing to get them to give it a shot. Offering deals to first-time customers can get them excited to give your products a try and increase your overall sales.

10 Ways To Increase Average Order Value With Coupons

Now that we grasp how important coupons are for increasing AOV, let’s look at some practical ways to make your coupon strategy work wonders:

1. Create tiered discount codes.

A smart way to boost your average order value is by using tiered discount codes. This means you give different discount levels based on how much someone spends.

Tiered discount example
Tiered discount example (click to zoom)

Here are more examples you can consider:

  • 10% off if you spend over $50
  • 15% off if you spend over $100
  • 20% off if you spend over $150

It’s like giving bigger rewards for bigger purchases, encouraging customers to spend more to get a better deal. This, then, encourages customers to add more to their cart to qualify for a higher discount.

2. Offer free shipping thresholds.

Another way to bump up your average order value is by setting free shipping thresholds. This means customers get free shipping once their order hits a certain amount.

For example, you can offer free shipping on orders over $50:

Free shipping example
Free shipping example (click to zoom)

This encourages customers to toss a few more items into their cart to reach that threshold for free shipping. Additionally, it helps cut down on abandoned carts since customers are motivated to hit the free shipping mark.

3. Bundle products and offer discounts.

Ever heard of BOGO deals?

Well, combining products into bundles and giving a discount can also boost your average order value. When you group related items and offer them at a reduced price, customers are more likely to buy multiple things instead of just one.

BOGO example
BOGO example (click to zoom)

For example, you can create a “Buy One, Get One 50% Off” deal or offer a discounted package of complementary products. This way, customers feel like they’re getting a great deal and are more inclined to add more items to their cart.

4. Implement upselling and cross-selling techniques.

Additionally, boosting your average order value becomes easier when you employ upselling and cross-selling techniques.

Here’s how they work:

  • Upselling: This means offering customers a pricier version of the product they’re looking at. It’s like suggesting the deluxe model when they’re considering the basic one.
  • Cross-selling: This involves recommending products that complement what they’re already buying. It’s like suggesting fries with a burger.

By strategically placing upsell and cross-sell offers on your product pages and during checkout, you can encourage customers to spend more by showing them items they might not have thought about but would enhance their purchase.

5. Create limited-time offers.

Making time-limited offers and promotions can really drive customers to make a purchase. When you use the scarcity principle, where things seem limited or exclusive, customers are more motivated to spend more to grab the deal before it’s gone.

Consider sales like a 24-hour flash sale or a weekend-only discount:

The idea is to create a sense of urgency, making customers want to increase their order value to catch the special offer before it disappears.

6. Provide volume discounts.

Volume discounts are a great way to incentivize customers to buy more of a particular product. When you offer discounts for buying multiple quantities of the same item, you not only boost your average order value but also increase your total sales volume.

For example, you can offer a 10% discount for purchasing three or more units of a product. This way, customers feel motivated to buy more of the product to take advantage of the savings, resulting in higher order values and increased sales overall.

7. Reward loyalty with exclusive coupons.

Setting up a customer loyalty program is a smart way to boost your average order value.

Loyalty program example
Loyalty program example (click to zoom)

When you reward loyal customers with special coupons and discounts, it motivates them to make bigger purchases to unlock even better rewards. This not only increases the average amount they spend but also builds loyalty, making them more likely to stick around and keep shopping with you.

For more ideas on how to reward customer loyalty using coupons, check out our full-guide here.

8. Offer a gift with purchase.

Offering a free gift with purchase is a powerful strategy for increasing average order value.

When you give customers an extra incentive to spend more, they’re encouraged to add more items to their cart to qualify for the free gift. This not only boosts the average amount they spend but also enriches their overall shopping experience.

9. Leverage push notifications.

Push notifications are messages you get on your phone. They’re super handy because most people have their phones with them all the time.

Push notification example
Push notification example (click to zoom)

You can use push notifications to let customers know about discounts when they’re near your store, either physically or online. It’s like tapping them on the shoulder and saying, “Hey, check out this great deal!” when they’re most likely to be interested.

10. Promote coupons on social media.

Social media platforms provide a great opportunity to promote your coupons and discounts. By leveraging the power of social media marketing, you can reach a wider audience and encourage them to make purchases using your coupons.

Then, share coupon codes, exclusive offers, and limited-time promotions on platforms like Facebook, Instagram, and Twitter to increase awareness and drive sales.


Increasing average order value (AOV) is a crucial aspect of driving business growth and profitability. So by leveraging the power of coupons, businesses can encourage customers to make larger purchases, attract new customers, and promote customer loyalty.

In this article, we shared 10 easy ways to use coupons in increasing your average order value (AOV):

  1. Create tiered discount codes.
  2. Offer free shipping thresholds.
  3. Bundle products and offer discounts.
  4. Implement upselling and cross-selling techniques.
  5. Create limited-time offers.
  6. Provide volume discounts.
  7. Reward loyalty with exclusive coupons.
  8. Offer a gift with purchase.
  9. Leverage push notifications.
  10. Promote coupons on social media.

Do you have any questions about this article? Let us know in the comments below.

author avatar
Belle Berber Writer, Content Manager

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