So you’ve created and launched a loyalty program that offers amazing perks to your shoppers… That’s a great start, but what’s next? To make your loyalty program a success, customers need to know about it, see the value, and feel excited to join. If you’ve been wondering how to promote loyalty program perks effectively, then this guide is for you!
Today, we’ll share smart and effective ways to build awareness, drive loyalty program sign-ups, and keep customers engaged. As we go along, we’ll also introduce you to helpful tools to make this process easier.
Ready to learn? Let’s get started!
Why Loyalty Program Promotion Matters
According to industry estimates, the average customer is part of 19 loyalty program memberships. With that volume, it can be challenging to convince them to join yours, let alone stay engaged. That’s exactly why promotion is important.
For your rewards program to stand out, customers need to understand its benefits and feel motivated to participate. Loyalty program promotion bridges that gap by increasing awareness, building excitement, and showing the value your program brings.
With the right promotional strategies (which we’ll discuss next), you can:
- Increase sign-ups: Bringing your loyalty program to the forefront of shoppers’ attention makes them more likely to join.
- Maximize your investment: You’ve spent time, effort, and resources to create your loyalty program. Promoting it well ensures it reaches your target market and delivers the results you want.
- Encourage repeat purchases: When the benefits of shopping with you are clearly communicated, customers are much more likely to return.
How To Promote Loyalty Program: 7 Creative Ways
Now that we understand why loyalty program promotion matters, let’s get right into action!
For the most part, there’s no need to overcomplicate things. It’s about leveraging the platforms and marketing channels you already have to remind shoppers that your program exists and is worth joining.
The strategies below are simple, doable, and based on what we’ve seen work well for WooCommerce stores. Pick a few to start with, try them out, and see what clicks with your audience!
1. Give your loyalty program a dedicated page
If you’re wondering how to promote loyalty program perks in a way that’s clear and easy to find, this is one of the best strategies to start with. You’ll notice that most successful brands do this.
Bath & Body Works, for example, has a dedicated landing page for its loyalty program, My Bath & Body Works Rewards. Shoppers can quickly access this page through a simple call to action right above the store’s homepage:
On this page, they explain how the program works, from how to join to how customers can earn points, and what perks they’ll enjoy. It also includes helpful visuals and clear calls to action to let shoppers know what they should do next to enjoy the benefits.
With a dedicated landing page, it’s easier for you to communicate the value of joining your loyalty program. It’s also a simple way to make it visible. Remember, the easier it is for shoppers to discover your rewards program, the more likely they are to join.
2. Promote your loyalty program on social media
The average internet user spends more than 2 hours on social media. It’s where your customers are already spending their time, so why not use that space to share the perks they could be enjoying?
There are many ways you can use social media to spread the word about your rewards program. For example, you can:
- Share social proof: Feature customer testimonials or reviews about your loyalty program on social media posts.
- Add easy-to-access links: Add a “Join our rewards program” link in your brand’s social media bio. You can use tools like Linktree to display important link shortcuts in your social media accounts.
- Promote special perks: Highlight special promotions like double points, birthday bonuses, or early access sales on social media posts or stories.
- Collaborate with influencers: Partner with creators in your niche to promote your program and explain how it works.
The more your program shows up in everyday content, the more familiar and inviting it becomes to your audience!
3. Use attention-grabbing website banners and pop-ups
Most store owners wonder how to promote loyalty program perks without being too pushy. Using website banners and well-timed pop-ups is a smart way to do so. They let shoppers know about your rewards program as they browse your store, without disrupting the shopping experience.
The key is to place them strategically and time them well. For example, placing a simple, inviting banner at the top of your homepage can quickly let customers know that you offer a rewards or membership program.
Take a look at this example from the Barnes & Noble official website:
They placed their banner right above the navigation menu, which is one the first things shoppers see when they land on the site. It’s simple, effective, and easy to replicate.
You can do something similar by adding a message like “Earn points on every purchase – join our rewards program!” in your header or homepage banner. Most of the store owners we work with use OptinMonster to easily create banners and pop-ups without needing to code anything.
Another strategy worth considering is using exit-intent pop-ups–these reminders appear before shoppers leave your site. It’s a great time to offer them an exclusive sign-up bonus before they abandon your site completely.
This leads us to our next point!
4. Offer sign-up incentives
Sometimes, shoppers need a little extra nudge to join your loyalty program. Offering a welcome perk sweetens the deal, encouraging more people to join.
We’ve seen this work really well for stores using our WooCommerce Loyalty Program plugin, since you can set it up to automatically reward points the moment someone registers as a customer or places their first order.
Other perks you can explore include free shipping, bonus points, or a discount on their next purchase. The beauty brand Lancôme, for example, offers new members 100 bonus points just for signing up to My Lancôme Rewards:
Welcome incentives give shoppers a clear reason to join now, rather than put off their decision.
5. Send emails about your loyalty program
Thinking about how to promote loyalty program perks beyond your website and social media accounts? Don’t forget about email marketing!
Chances are, you already have an active email list from past newsletter sign-ups or orders. If they’re customers who already know your store, then they’re more likely to join your rewards program.
Here are some creative ways you can encourage them to jump in or keep existing members engaged:
- Promote in newsletters: Include a banner or mention in your regular newsletters, especially when there’s a points promo or new perk.
- Highlight customer perks: Send emails reminding active shoppers about their unused points, available perks, or exclusive discounts.
- Celebrate milestones: Make it more personal by sending a message on birthdays, point milestones, or program anniversaries.
🎯 POWER TIP: Don’t have an email list yet? The easiest way to get started is by adding a newsletter opt-in form to your website. Pair it with a small reward, like bonus points for signing up, and you’ll start collecting emails from shoppers who are interested in your store.
6. Send loyalty updates with push notifications
Using push notifications is loyalty program promotion in real time, making it one of the most engaging and impactful ways to inform shoppers. These notifications appear on customers’ devices even when they’re not actively browsing your website. They’re short, catchy, and immediate, which is perfect if you want to drive action.
You can leverage push notifications to:
- Let shoppers know if you’ve just launched your loyalty program
- Remind customers of unused points or soon-to-expire perks
- Announce limited-sensitive offers like double points or flash rewards
For our WooCommerce stores, we’ve used PushEngage to send timely rewards and sales announcements. They’re easy to set up and lets you target specific customer segments based on their purchase history or behavior.
💡Did you know? Advanced Coupons integrates with PushEngage, letting you send coupons directly as push notifications. You can use this feature to send loyalty coupons in real time, informing customers and making it easier for them to redeem. Learn more about this feature here.
7. Show rewards on product pages and checkout
You can reinforce the value of your rewards program by highlighting perks right in your product and checkout pages. At this stage of the shopping journey, customers are already interested!
A simple message like “This order will earn 50 points” can be the final nudge they need to buy or sign up to your loyalty program.
If you’re using our WooCommerce Loyalty Program plugin, you can edit loyalty point messages across the product pages, cart, and checkout pages.
By showing shoppers exactly how many points they’ll earn before they check out, you communicate the value of purchasing from your store.
🎯 POWER TIP: Product pages play a huge role in conversion–87% of today’s customers consider product information and pictures important when deciding which retailer to buy from. You can use AI-powered tools like StoreAgent to automatically craft SEO-optimized product descriptions and highlight key information (like loyalty perks).
This saves you time and helps ensure your product pages are clear and engaging, giving buyers the confidence to click that add to cart button.
Frequently Asked Questions
How do you market a loyalty program effectively?
Make use of the marketing channels and platforms you already have. On your website, you can create a dedicated landing page and inform customers through website banners and pop-ups. Email, social media, and push notifications are also excellent marketing tools–use them to share sign-up perks, remind customers about points, and promote time-sensitive offers like double points days.
How do I get people to join my loyalty program?
To encourage sign-ups, make sure the benefits are clear and easy to understand. Highlight how to join, what they get, and how to earn points clearly in your landing page and emails. Offering a sign-up incentive, such as bonus points or a discount, can also help encourage more people to join.
How to launch a loyalty program?
If you’re using WooCommerce, the easiest way is with WooCommerce Loyalty Program. You can set specific actions that earn points, customize points messages, and display rewards across your store. Once it’s set up, create a landing page with all the program details, then start promoting it through your usual marketing channels!
Conclusion
Learning how to promote loyalty program perks doesn’t have to be overly complicated. For the most part, it’s about leveraging the platforms you already have to maximize results and engagement. In this article, we walked you through actionable loyalty program promotion strategies. Let’s recap them below:
- Give your loyalty program a dedicated page
- Promote your loyalty program on social media
- Use attention-grabbing website banners and pop-ups
- Offer sign-up incentives
- Send emails about your loyalty program
- Send loyalty updates with push notifications
- Show rewards on product pages and checkout
If you’re using WooCommerce, WooCommerce Loyalty Program gives you everything you need to launch and grow a customizable rewards program. Combine it with the tips in this guide, and you’ll be well on your way to building a thriving rewards program!
