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9 Tools For Email Marketing To Help Automate Your Campaigns

9 Tools For Email Marketing To Help Automate Your Campaigns

Did you know that having great tools for email marketing can significantly boost your company’s conversion rate? When your customers feel like their emails are being promptly answered, they are much more likely to take the action needed to make purchases.

As a digital marketer, you know the value of automating as many processes as possible, with email automation being one of the most crucial.

So, we’ve put together a comprehensive (but not exhaustive) list of some of the top-ranking automation tools for email. Read on!

Tools For Email Marketing For Your WooCommerce Store

HubSpot’s research shows that 37% of brands are boosting their email budget.

Most marketers are now using mobile-friendly emails as a key part of their strategy, and segmented emails drive 30% more opens and 50% more click-throughs than unsegmented ones. Typically, marketers send out 2-3 emails per day.

Now, as a store owner, this is something you might want to tap into. But where do you start, and what tools for email should you use? Let’s find out!

1. Klaviyo

Homepage of Klaviyo, a platform for creating personalized customer experiences across email, SMS, mobile push, and more with real-time data and AI-driven insights.
Connect with customers seamlessly across channels using Klaviyo

When it comes to tools for email, Klaviyo is designed and built with e-commerce in mind, offering some advanced features.

Klaviyo’s pricing is pretty straightforward for users with up to 150K contacts on their list. If you have more than that, you’ll need to contact them for a quote. For smaller lists, like 250 contacts, you can send 500 emails for free. When you hit the 150K range, it costs $1,700 per month, which includes perks like a Dedicated Customer Success Manager.

Regardless of your price plan, everyone has access to the same features, which is a nice touch.

Klaviyo isn’t for marketers who send the occasional email.

It’s an advanced platform packed with features like one-click integrations, ROI-based reporting, and segmentation based on behavioral browsing. However, all these advanced features come at a price.

For instance, at 600 subscribers, Klaviyo costs $50 per month, compared to ConvertKit’s $29 for up to 1,000 subscribers. Plus, it has a fairly steep learning curve.

2. Drip

Homepage of Drip, an email marketing automation platform.
Powerful, easy-to-use tool for email marketing

Like the above, Drip is another powerful tool for email automation.

It offers advanced features and a clean UI. For those new to such programs, it may be a bit confusing since there are so many options to choose from. It integrates well with all major e-commerce platforms and offers excellent reporting options.

As far as negatives go, there seem to be a lot of complaints about the lack of font choice and some back-end glitches around fonts in general, but overall, that’s it. Hardly a serious problem.

Drip offers 3 levels of pricing starting at $49 for 2,500 subscribers.

3. Campaign Monitor

Homepage of Campaign Monitor, a Marigold brand, focusing on their email marketing services.
Powering email marketing for businesses around the world

It’s easy to use with a simple WYSIWYG editor. Campaign Monitor offers powerful segmentation options, allowing you to tailor your campaigns around individual interests.

One problematic point is the inability to update or edit your clients and segments. Initially adding to a segment is easy, but should you ever need to make changes, this needs to be done manually for each contact. There’s no way to do a merge.

Campaign Monitor offers 3 tiers of pricing with their basic level starting at $9 per month for 2,500 subscribers.

4. ConvertKit

Homepage of ConvertKit, focusing on their marketing services tailored for creators.
The email marketing hub you can rely on

Moving back to a pricier tool—but not as pricy as Klaviyo—ConvertKit excludes some features from lower-tier customers but that’s limited to platform migration.

So if you have a small list or no list yet, that may not be a big issue. You can fine-tune their extremely flexible segmentation system which will allow you to laser-focus your campaigns.

On the negative side, if you like to make a splash with visuals, you’re limited in that area.

ConvertKit offers 4 levels of pricing starting at $29 for 1,000 subscribers. Which only seems expensive until you look at Klaviyo’s pricing model.

5. OptinMonster

Homepage of OptinMonster, a lead generation and customer acquisition software
Most powerful lead generation tool today

Unlike ConvertKit, OptinMonster offers a good selection of pre-made templates for users to build their emails on. From there you customize anything you want in the easy-to-use visual editor.

They also have excellent trigger and targeting rules, meaning you can set up triggers on things like exit intent or target based on geolocation. And for those that are fans of A/B split testing, you have the ability.

One problem with this platform is the limitation in form fields. All you get is a name, email, and phone number. That might be a deal breaker for some.

OptinMonster offers 4 levels of pricing with the lowest at $19 per month.

6. Metorik

Homepage of Metorik, a co-pilot tool for WooCommerce and Shopify eCommerce stores
A suite of tools to understand and engage with customers

Exclusively for WooCommerce stores, Metorik allows you to manipulate your store’s data with endless segmentation and laser-targeting automation. You can even generate unique coupons with each email.

Excellent tracking allows you to pull reports that show you everything you need to know about your open rates and sales.

Oh, and as a bonus? It’s multilingual and available in 10 languages!

Metorik has a 4-tier pricing system, starting with their small plan that allows for 500 orders and costs $50 per month.

7. Privy

Homepage of Privy, an all-in-one eCommerce marketing platform.
An all-in-one tool to grow your email and SMS lists faster

Looking for a reliable tools for email? Check out Privy.

New to email automation platforms in general and not sure you want to pay for something you might not need? You’ll quickly realize you need an email automation platform, but I get not wanting to invest in something right away.

Enter Privy has a very respectable free plan which will allow you to send up to 3,000 emails per month. If you want to move up to something that offers a few more features, the next tier up is $24 for unlimited email, but you still need to move to the higher plans to get all the bells and whistles.

But you will get features like cart abandonment emails, coupons, and behavioral/geographic segmentation. Which means that $24 is a very good deal.

8. Advanced Coupons for WooCommerce

Homepage for Advanced Coupons, the best coupon plugin in WooCommerce, highlighting its various features and benefits.
#1-rated coupon plugin in WooCommerce

Another WooCommerce-specific tool, Advanced Coupons is an excellent automation tool that will allow you to create cart conditions—even complex ones—that will be checked before a coupon is applied.

You can schedule the start and end dates for your coupon campaigns and use user roles to restrict coupons. The best feature, especially in line with our topic, you can generate URLs to a coupon to be used in email campaigns.

You have 2 options for pricing, and those of you who hate the trend of subscription models will love this. You can go with the yearly $119 plan for one site, or if you have many sites you can choose the unlimited sites option for the price of $238.

9. ActiveCampaign

Homepage for ActiveCampaign, which offers email and marketing automation services.
All-in-one automation, email marketing, and sales engagement

With seemingly endless automation ActiveCampaign gives you options like autoresponders based on an array of conditions, full automation of your contacts, and list management, not to mention its own CRM that will let you add notes to your contacts, fire off direct messages and set up appointments.  

They also have a new feature that enables you to send targeted messages to your site’s visitors. Some might find the Dashboard somewhat complicated, but for the most part, this is an impressive platform

ActiveCampaign has a four-tier pricing model, with the first tier at $9 per month for their Lite plan which includes 500 contacts and a limited amount of features.


The best way to stay connected with your customers is through regular email marketing. However, many email marketing efforts don’t bring in the profits you’d expect. To help you out, we’ve put together a summary of the tools for email marketing we discussed in this article:

  1. Klaviyo
  2. Drip 
  3. Campaign Monitor
  4. ConvertKit
  5. OptinMonster
  6. Metorik
  7. Privy
  8. Advanced Coupons for WooCommerce
  9. ActiveCampaign

Hopefully, there’s something for everyone in this selection. Whether you’re just starting to build your list, you have a limitless budget and run campaigns that mean you need a ton of functionality, or you’re looking for something specific to your WooCommerce store!

Do you have any questions about the top tools for email marketing? Let us know in the comments!

author avatar
Belle Berber Writer, Content Manager

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