Using a coupon code WooCommerce plugin is a great way to enhance your WooCommerce coupons with more advanced features.
The default features in WooCommerce, in relation to coupons, are satisfactory for basic promotions but overall very underpowered.
By making use of a coupon code WooCommerce extension you can open up a whole range of other coupon deal types on your store.
And by being able to run different types of deals on your store you’re in a much better position to grow it as you will see if you keep reading this post.
Coupon Code WooCommerce Plugin
But first, I want to sell you on the benefits of using a coupon code WooCommerce plugin.
In my opinion (and I may be biased!) the best coupon code WooCommerce plugin is called Advanced Coupons. You’re actually on our site right now.
The reason I think it’s the best is not just because it’s my product, it’s because we’ve built it in conjunction with WooCommerce store owners.
Here’s a summary of the kinds of things people asked us to make it do when we build it. You can’t do the following without it.
- BOGO Deals – Buy One, Get One style deals are by far the most powerful type of deal you can make for your customers. People eat these types of deals up!
- Check cart conditions prior to applying the coupon – enforcing the rules of your promotion is very difficult if you don’t have the ability to check for those conditions. Our plugin lets you check all sorts of conditions prior to applying a specific coupon.
Create Flexibility In The Types Of Deals You Can Run
I get it – I’m a store owner too! And as a store owner, I strongly believe we shouldn’t be hampered by the technology we use when we’re trying to run our businesses.
WooCommerce’s default coupons interface is so frustratingly restrictive that it stops you running certain types of deals.
Just at first glance, you can already see the massive difference that Advanced Coupons add to the WooCommerce Coupon option.
Here’s how the native WooCommerce Coupon Tab looks like vs. the expanded WooCommerce Coupon Tab with the Advanced Coupons Plugin installed:
Native Woocommerce Coupon
Note that with the built-in WooCommerce Coupon options you are only limited to just 3 tabs on the left. These just give you a few choices on what to do with your coupons.
Advanced Coupons added
First thing you will see is that it adds more tabs on the left compared to just the 3 tabs that the regular WooCommerce Coupon Code has.
Advanced Coupons can also manage discount connected to affiliates that you might have if you are running an affiliate program.
It also expanded the scheduler and the shipping options on the native WooCommerce coupon tab. These were originally included in the general section of original WooCommerce Coupon options.
What we crave is flexibility, with Advanced Coupons plugin added, we can run the types of deals we want to run for our customers.
Things like BOGO (Buy One, Get One) type deals are actually impossible in the default WooCommerce coupons. These deals are the most popular types of deals that store owners like us want to run.
Flexibility is a key reason why a coupon code WooCommerce plugin is essential. If you want to be more advanced about the promotions you run, you definitely need a coupon code plugin like Advanced Coupons.
Growing Your Store With Coupons
So now that you’ve been sold on the benefits of having a coupon code WooCommerce extension, let’s talk about growing your store.
A key component of growing a successful store is having a solid marketing strategy. This is what I have observed over the past 7.5 years running a web development consulting company and then a digital product company (selling software like Advanced Coupons).
It’s also important that your marketing strategy features a well thought out coupon marketing strategy.
If you aren’t using coupons in your store then I strongly suggest you look at building it into your overall marketing plans.
Coupons are often dismissed by store owners as bargain-basement discounting, but that couldn’t be farther from the truth.
In fact, the type of coupon deals I’m talking about incorporating with a coupon code WooCommerce plugin like Advanced Coupons is not about straight discounting at all.
They’re more about doing creative deal types and getting personalised deals happening. This is smarter marketing than just discounting.
One of the huge advantages of online stores vs. retail stores is that you can appeal just to one single person by sending them a very specific coupon for a very specific deal. This is where the power of coupons comes in to play in your marketing.
A way to grow your store using coupons is to deploy very ultra-specific deals. This is to encourage the kind of behaviour you want from your customers.
- Target customers who just bought a laptop computer with a coupon for a discount on backup storage devices
- Select customers who bought a small bottle of skincare face cream with a personalised deal on a larger bottle
- Find dog owners who bought a beef dog treat within the last 30 days. Offer to try a new kangaroo ribs dog treat product you’re launching
- Choose people who bought a hiking tour package within the last week. Offer a limited time offer of a half-price glow worm cave tour if they book within 48 hours
- Target customers that buy a pair of sunglasses with a 2 for 1 polo shirt offer
Using targeted deals such as these enable you to encourage customer buying behaviour the way you want it. This is actually a tactic that the big grocery store chains and department store chains are just cottoning onto.
Now, that this same concept of creating ultra-specific targeted deals, and imagine creating 10’s or 100’s of them.
Next, imagine having those deals delivered via automation so you set up the deal once, then grow on autopilot.
Using Advanced Coupons for WooCommerce in conjunction with modern email marketing automation tools like Drip this is 100% possible. And it can enable huge scalability when it comes to coupon marketing in your store.
Think You Need A Coupon Code WooCommerce Plugin?
So are you sold on the idea of using coupons to grow your store yet?
The potential is there for any store to be smarter about how they’re utilising coupons. You just have to get creative, think systematically and watch how it scales.
If you think your store could benefit greatly from a coupon code WooCommerce plugin like Advanced Coupons you should go and review the features and pricing.
We’d love to have you on board as a customer. We would also love to see your store growing using some of the strategies we’ve talked about today in this post.