There is a lot of work that goes into running a WooCommerce store, including creating and managing a marketing strategy. If you’re looking for an effective yet affordable tactic, email marketing is a must. However, to streamline your initiatives and maximize your success, it’s important to use the best email marketing WooCommerce tools.
Fortunately, figuring out the right solutions is relatively simple. All it takes is familiarizing yourself with some of the most popular options and comparing their various features. This will help you determine which ones meet your specific needs, as well as your budget.
In this post, we’ll provide you with a list of five recommended email marketing tools for WooCommerce stores. For each, we’ll explain what it is, the pros and cons of using it, and the pricing details. Let’s jump in!
Drip is an enterprise email marketing WooCommerce platform. Its wide range of tools can be useful for everyone from bloggers to digital agencies.
It provides smooth WordPress and WooCommerce integration. It is excellent for sending bulk emails and reaching customers on a personal level. Ultimately, the platform is built on automation.
Some of the features include:
- Advanced automation features
- Popups and opt-in signup forms
- Cart abandonment emails
- Visual email builder for creating image-driven emails
- Automation workflow builder
- Clean User Interface (UI)
If you’re new to email marketing platforms, Drip may be a bit confusing at first. This is because there are so many settings and options. However, once you familiarize yourself with it, it’s easy to navigate.
Pros and cons
Additionally, Drip comes with an impressive array of intelligent marketing automation tools. It includes a revenue attribution feature that lets you precisely follow how much revenue each campaign generates.
Another pro is that it comes with great support options. This includes live chat, automated training, online courses and webinars, and extensive, detailed documentation.
There aren’t many downsides to using Drip. It can lean toward the pricier side. However, it’s well worth the cost if you’re running an enterprise or multiple businesses. Plus, you can start with a trial before committing.
Drip has a flexible pricing model. You can get started for free by signing up for the 14-day free trial.
After that, it costs $19 for up to 500 contacts. This includes unlimited email sends and email support. It also includes pre-built workflows, a built-in SMS feature, over 100 integrations, and behavioral segmentation.
The cost incrementally increases depending on how many contacts you want to add. For example, it’s $29 for up to 2,000 contacts.
Campaign Monitor is one of the most popular and widely used email marketing and automation tools out there. It can be particularly helpful with lead generation.
Some features include:
- User-friendly interface
- Visual journey builder
- Hundreds of free, built-in templates optimized for ROI
- Unlimited emails
- A/B testing
- Social media integration
Pros and cons
One of the main advantages of using Campaign Monitor is the support that comes with it, making it a solid beginner-friendly option. It offers a 90-day onboarding email series. There is also an accessible Help Center with detailed documentation and training videos. For an added price, you can also get one-on-one training.
Another pro is that it is relatively cheap compared to other options. If you’re looking for an affordable tool, this one is worth considering.
However, it may not be the best option if you’re looking for a robust e-commerce marketing automation solution, as it can be somewhat limiting in that regard. It’s effective for creating newsletters and setting up campaigns. However, it doesn’t offer retargeting or social ads.
Also, making changes to your segments can be tricky. For example, you need to manually make updates to each contact once you initially create your lists.
You can get started using Campaign Monitor for free (for up to five subscribers). However, the Basic plan begins at $9 per month for up to 500 contacts.
Then it begins to incrementally increase depending on how many contacts you have. For example, a plan that supports 1,000 contacts would increase to $29 per month.
Campaign Monitor also offers a Monthly Basic, Monthly Unlimited, and Pay-As-You-Go plan. You can change your plan at any time.
Klaviyo is another popular, all-encompassing email marketing WooCommerce tool. You can use it for personalization and segmentation purposes throughout the customer journey.
One of the unique aspects of Klaviyo is that it relies on data science. This helps maximize the success and effectiveness of your marketing campaigns.
Additionally, some of the main features include:
- WooCommerce integration
- Forms (flouts, pop-outs, embedded)
- Highly customized behavioral segmentation and event-based segmentation
- Advanced data science and reporting capabilities
- Automatic report creator and an analytics dashboard
- A/B testing
- Highly targeted messaging
- Welcome messages, abandoned cart emails, etc.
With Klaviyo, you can link your store to your social ads, not just your newsletters. This helps make for a more cohesive cross-platform marketing strategy. Also, all of the forms are automatically optimized for e-commerce.
Pros and cons
One of the pros of using Klaviyo is that it offers a quick WooCommerce setup and integration process. This is good news for beginners or those new to email marketing tools.
Another is that it offers dynamic segmentation options that are updated in real-time. This includes variables such as average order value and acquisition source. These let you identify the most profitable customers and where they’re coming from.
As we mentioned, some of the standout features of Klaviyo are its data science and reporting. For example, it lets you predict customers’ purchasing behavior, ultimately helping you increase sales and revenue.
It also includes a “benchmark” feature. This tool lets you compare your performance against your competitors. Doing so can give you a better idea of where you stand and areas in which you may need to improve.
Klaviyo offers fair pricing, especially if you’re a small business. However, if you’re a larger organization or expecting exponential growth in the future, it may not be the most cost-effective option. Also, it doesn’t excel in the support department when compared with some of the other options on this list.
Klaviyo is free to use up to 250 contacts. The free plan includes 500 email sends and email support.
If you want to increase it to up to 500 contacts and unlimited email sends, the paid plans start at $20 per month. This includes both email and chat support. Features include one-click integrations, ROI-based reporting, pre-built automation and a flow builder, and unlimited A/B testing.
Finally, to round out our list we have Omnisend which is a marketing platform geared specifically towards e-commerce sites. It can help you personalize and automate your emails effortlessly. It also offers seamless WooCommerce integration via the Omnisend WooCommerce plugin.
It is easy to use. Key features include:
- Drag and drop content editor
- Web Push, SMS, and Facebook Messenger messages
- Flexible segmentation
- Sync contacts from WordPress database
- Landing pages, popups, welcome emails, order confirmations, etc.
- Sales performance tracking through various channels
- Customizable email templates
- A/B split testing
- Pre-built workflows (welcome, cart abandonment, shipping and order confirmation emails)
- Campaign reports
It also offers powerful segmentation options. This includes the ability to create rule-based segmentation options to help narrow your messaging.
Pros and cons
There are many advantages to using Omnisend. First, it has excellent syncing features. In addition to your contacts, you can also sync your WooCommerce products. This lets you easily include and showcase your product details within your newsletters.
Also, it doesn’t just focus on email. You can use it to send targeted messages through multiple channels. This includes email, phone, SMS, and social media.
However, compared with other platforms, Omnisend can be somewhat limiting in terms of its email design options. There have also been some complaints regarding the software’s updates causing confusion among users and prompting them to have to contact customer service.
Omnisends pricing plans are straightforward and easy to understand. The free plan, designed for startups, lets you contact up to 250 contacts and send 500 emails per month. It also includes up to 60 international SMS and 500 Web Push messages, respectively, each month.
The Standard Email plan is $16 per month. This is ideal for medium and growing businesses. It includes up to 500 contacts, 6,000 emails, and unlimited Web Push messages per month.
For more high-volume senders, there is the Pro Plan. This option costs $59 per month and lets you reach up to 500 contacts, send unlimited emails, and unlimited Web Push messages, and up to 3,540 international SMSs. It also includes advanced reporting and 24/7 priority support.
Last on our list we have ActiveCampaign. This powerful and popular newsletter marketing tool can be an incredibly useful addition to your email marketing WooCommerce arsenal.
Among the many things it can help with is automation. It can help you set autoresponders as well as streamline your list and contact management.
ActiveCampaign also offers a Conversations feature. This enables you to send targeted messages to your visitors to enhance and personalize their experience.
Some additional features include:
- SMS marketing
- Dynamic, targeted funnels
- Split testing
- Subscription forms
- Email segmentation and event tracking
- Predictive content and predictive sending
- Built-in CRM system
Pros and cons
As with Campaign Monitor below, ActiveCampaign offers extremely solid support. This includes chat support and email support. With a premium package phone support is also included.
ActiveCampaign is also incredibly easy to use. It features a visual marketing automation builder that is beginner-friendly and boasts an intuitive UI.
One of the downsides of using ActiveCampaign is that its reporting can be somewhat crowded and confusing. Although it can be difficult to navigate, it is useful for gaining important insights into sales and conversions.
ActiveCampaign offers straightforward pricing and no setup fees. There are four plans, starting at $9 per month for up to 500 contacts. This includes over 125 email templates, a drag-and-drop email builder, segmentation, and more.
The remaining three plans range from $49 to $229 per month. All plans are paid yearly.
A vital part of running a successful WooCommerce store is adopting the most effective marketing strategies. However, to make your email campaigns as effective and efficient as possible, it’s important to leverage the right solutions.
In this post, we discussed five email marketing WooCommerce tools you can use:
- Drip (Recommended Solution): A high-quality email marketing solution for enterprises looking to maximize their marketing initiatives.
- Campaign Monitor (Runner Up): An affordable, beginner-friendly solution that offers solid support and a wide variety of integrations.
- Klaviyo: A powerful email marketing platform that features unique data science and reporting capabilities.
- Omnisend: A robust tool that is ideal if you want a single, all-in-one email marketing solution.
- ActiveCampaign: A straightforward, user-friendly platform that is ideal for visual marketing automation.
Do you have any questions about these email marketing tools for WooCommerce? Let us know in the comments section below!