WooCommerce automation is a great way to enhance the productivity of your store and your team. Without it, you may find yourself struggling to stay on top of things. As a busy business owner, you don’t want to get bogged down with manual tasks, like sending emails or applying coupons.
Fortunately, there are plenty of WooCommerce automation tools that can make your job easier. Some of these tools are multi-functional, while others are focused on particular marketing aspects.
In this article, we’ll look at the top automation tools for WooCommerce, and show you how you can leverage them. Let’s get started!
1. Uncanny Automator (Best Choice)
Uncanny Automator is a great multi-purpose WordPress automation plugin to consider. You can set it up to take multiple actions in response to one or more triggers. These could range from a user signing up for a course to a visitor navigating to a particular page.
Uncanny Automator provides specific solutions for e-commerce stores and e-learning sites. If your website falls into one of these categories, you may want to give this plugin a closer look.
Zapier is one of the market-leading automation tools currently available. Unlike the previous two tools we’ve discussed, Zapier is not WordPress-specific and can be used to enhance the functionality of many of your day-to-day business apps, such as Gmail or Google Forms.
Zapier provides thousands of integrations alongside a library of pre-made templates. This enables you to easily create sophisticated automation workflows.
Pricing: Zapier offers a limited free plan alongside four paid plans. These start at $19.99 per month when billed annually.
As its name implies, Advanced Coupons is a WooCommerce automation tool focused on coupon management. Our plugin enables you to create a range of coupon-based incentives to help you keep customers coming back for more.
If you would like to spice up your current coupon offerings, this is a great plugin to consider. You can also automate other offers, such as Buy One Get One (BOGO) deals and flash sales. Additionally, you can set up specific cart conditions to help prevent coupon abuse.
OptinMonster is a powerful, lead capture tool for WordPress websites. While the plugin is famous for its utility in collecting emails, it also features such as lightbox popups, exit-intent detection, and geolocation targeting.
If you’re selling a product or a service, lead capture is important to the success of your business. OptinMonster can help you acquire and nurture qualified leads, without having to put in a lot of work.
Metorik is a WordPress plugin with lots of practical features, such as targeted automatic emails and abandoned cart recovery. Where it truly stands out is in its data collection and management features, which can help you plan your marketing strategy more effectively.
If data-driven decision-making matters to you, this is the automation tool to try. You can benefit from profit reporting, custom email reports, and other in-depth analytics.
AutomateWoo is a WordPress plugin that carries out numerous automated functions. For instance, it supports trigger-based email retargeting, abandoned cart recovery, and much more. These automated features can save you a lot of time.
As a bonus point, AutomateWoo is developed and maintained by the same company that owns WooCommerce. This means that the plugin integrates seamlessly with the e-commerce platform. Moreover, it enables you to send automated SMS notifications.
7. Email Marketing Automation Tools
Whatever the size of your online store, you’ll need some email marketing tools to collect contact addresses and nurture leads. You can also use automated emails to stay in touch with your clients, send them notifications, and promote new products and offers.
Ideally, you’ll be looking for dedicated lead nurturing tools that support drip marketing. This enables you to trigger specific emails to particular customers.
Some of the best email marketing tools include:
- Drip. This platform makes it easy to build strong customer relationships, thanks to its variety of automation features.
- Klaviyo. You can use this tool to examine customer data in more detail, and use that information to target different segments with automated emails.
- Campaign Monitor. This is a powerful tool for setting up automated email journeys that reach the right people at the right time.
- Omnisend. If you’re looking for an all-round email and SMS marketing automation tool, Omnisend may be the right solution for your e-commerce site.
- ActiveCampaign. This marketing tool enables you to automate a welcome series and email follow-ups, while providing you with in-depth data on your campaigns.
As you can see, there are several email marketing tools for sending automated messages. Therefore, you may want to take a closer look at each option and find the one that best suits your needs.
Conclusion – Best WooCommerce Automation Tools
Managing an e-commerce business can be challenging. However, marketing automation can make your life easier. Fortunately, there are several tools you can use to automate time-consuming tasks and streamline your workflow.
For example, our Advanced Coupons plugin helps you automate a variety of deals and offers. Meanwhile, Uncanny Automator lets you set up different triggers and automated actions. You can also use email marketing platforms like Drip and Omnisend to send automated, personalized messages to your clients.
Do you have any questions about the automation tools covered in this post? Let us know in the comments section below!