For WooCommerce stores that need advanced exports, Store Exporter Deluxe by Visser Labs is the strongest option in this roundup. It helps you export store data such as products, orders, customers, coupons, reviews, subscriptions, and more, with support for multiple file formats, scheduled exports, and remote delivery options. If you need both import and export workflows from one broader toolkit, WP All Import / WP All Export by Soflyy and WebToffee Import Export Suite are stronger all-in-one options. For basic product updates, WooCommerce’s built-in product CSV tool can still cover simple imports and exports for free.
The best choice depends on what you need to move. A store importing a new product catalog has different needs from a store exporting monthly order data, backing up coupon codes, or preparing for a full migration.
In this roundup, we’ll walk through eight WooCommerce import export plugins worth shortlisting. We’ll also break down which tools fit different use cases, from product imports and inventory updates to order exports, coupon data, and full-store migration prep.
Here’s a quick comparison of the main WooCommerce import export options in this roundup before we look at each plugin in more detail.
| Feature | Store Exporter Deluxe | WP All Import / WP All Export | WebToffee Import Export Suite | WooCommerce native product CSV tool |
|---|---|---|---|---|
| Product import | Export-focused | Full | Full | Basic |
| Product export | Advanced | Full | Full | Basic |
| Order export | Advanced | Full | Full | Not included in the product CSV tool |
| Customer export | Advanced | Full | Full | Not included in the product CSV tool |
| Coupon export | Yes | Yes | Yes | Not included in the product CSV tool |
| Scheduled exports | Yes | Yes | Yes | No |
| Custom field support | Yes | Yes | Yes | Limited product meta support |
| File formats | CSV, TSV, XLS, XLSX, XML | CSV, XML, Excel, Google Sheets | CSV, XML | CSV |
| Free version | Free + Deluxe upgrade | Free + Pro upgrade | Free tools + paid suite | Built into WooCommerce |
Why You Need A WooCommerce Import Export Plugin
WooCommerce includes a built-in product CSV importer and exporter, which is helpful for basic product catalog updates. However, many stores eventually need more control than the native product tools provide, especially when they’re working with custom fields, advanced product types, order records, customer data, coupons, or scheduled exports.
A good WooCommerce import export plugin can help with several recurring store tasks:
- Bulk product updates: Update prices, stock levels, SKUs, product descriptions, categories, and attributes without editing each product one by one.
- Store migrations: Move products, customers, orders, coupons, and related data between stores while keeping your data easier to review and map.
- Reporting and backups: Export store data into CSV, Excel, XML, or other file formats for accounting, reporting, analysis, or safekeeping.
- Automation: Schedule recurring exports or imports so you don’t have to repeat the same manual spreadsheet work every week or month.
That’s why it helps to match the plugin to the job. Some stores only need a simple product CSV workflow, while others need advanced exports for orders, customers, coupons, subscriptions, custom fields, or recurring reports.
The Best WooCommerce Import Export Plugins
Below are eight WooCommerce import export plugins to consider. Some are broad data management tools, while others are better suited for specific tasks like product imports, order exports, or coupon backups.
1. Store Exporter Deluxe
Store Exporter Deluxe by Visser Labs is a strong option for WooCommerce stores that need to export more than product data. It can export products, orders, customers, coupons, subscriptions, categories, tags, brands, reviews, bookings, vendor commissions, and other store data from one export workflow.
It also supports multiple export formats, including CSV, TSV, XLS, XLSX, and XML. For stores that need recurring reporting, backups, or data transfers, its scheduled exports and remote delivery options can save a lot of manual work.
Key features:
- Exports products, orders, customers, coupons, subscriptions, reviews, and more
- Supports CSV, TSV, XLS, XLSX, and XML exports
- Includes scheduled exports and remote delivery options
- Supports custom fields and integrations with popular WooCommerce plugins
- Useful for reporting, backups, migration prep, and recurring data exports
Bonus Tip: If you need a WooCommerce coupon export, make sure your export includes the coupon fields and custom meta your store depends on. This is especially important before major sales, store migrations, or campaign cleanups.
2. Product Importer Deluxe
Product Importer Deluxe is Visser Labs’ product-focused import plugin. It is built for stores that need to import WooCommerce product data from spreadsheets or external files, including simple products, variable products, variations, categories, tags, attributes, images, and custom product meta.
This makes it useful for product catalog migrations, bulk product setup, and large product updates where the default WooCommerce importer feels too limited.
Key features:
- Imports WooCommerce products from CSV, TXT, and TSV files
- Supports simple, external, variable, variation, and subscription products
- Imports product attributes, categories, tags, images, downloads, and custom product meta
- Supports importing new products, updating existing products, or doing both
- Best for product catalog imports and migration prep
If your catalog is sitting in a spreadsheet, learn how to get it into WooCommerce from Excel, including the file prep steps, field mapping, and how to handle variable products.
3. WP All Export
WP All Export is a flexible export plugin for WordPress and WooCommerce. It can export WooCommerce products, orders, customers, and other WordPress data using a drag-and-drop interface.
It is especially useful for stores that need custom export files for third-party platforms, reporting tools, spreadsheets, or product feeds. If your export needs specific columns, filters, naming conventions, or custom field handling, WP All Export gives you a lot of control.
Key features:
- Exports WooCommerce products, orders, customers, and other WordPress data
- Supports CSV, Excel, XML, and feed-style exports
- Includes drag-and-drop field selection and custom export templates
- Can export custom fields added by themes, plugins, or WooCommerce extensions
- Useful for advanced reporting, product feeds, and custom data workflows
4. WP All Import
WP All Import is the import counterpart to WP All Export. It lets you import data from XML, CSV, Excel, Google Sheets, and other spreadsheet-style sources, then map that data into WordPress or WooCommerce fields.
This plugin is a strong fit for stores that work with supplier feeds, dropshipping catalogs, recurring product updates, or complex import files that don’t match WooCommerce’s default CSV format.
Key features:
- Imports XML, CSV, Excel, and Google Sheets data
- Supports WooCommerce product imports through its WooCommerce add-on
- Works with custom fields, taxonomies, images, categories, and plugin data
- Supports recurring imports and large file handling
- Best for supplier feeds, complex product imports, and recurring catalog updates
Not sure WP All Import is the right fit for your store? See the top WP All Import alternatives for WooCommerce to compare purpose-built WooCommerce import tools on price, features, and variable product support.
5. Product Import Export For WooCommerce
Product Import Export for WooCommerce is a practical option for stores that mainly need to import and export product data. The free version supports basic product import and export through CSV, while the plugin also includes features for product images, reviews, categories, tags, attributes, and filtering.
It’s a good middle-ground choice if you need more than the native WooCommerce product CSV tool, but you don’t need a broader export suite for orders, customers, coupons, and other store data.
Key features:
- Imports and exports WooCommerce products using CSV
- Supports simple, grouped, and external/affiliate products in the free version
- Can import and export product images, reviews, categories, tags, attributes, prices, and stock
- Includes filtering and batch controls for product import/export tasks
- Best for product-focused import/export needs
6. Woo Import Export
Woo Import Export is designed for store owners who want a visual import/export workflow with broad source support. It can import and export different WooCommerce data types and supports sources such as Google Drive, Dropbox, OneDrive, FTP, and remote URLs.
It is worth considering if you want a drag-and-drop style interface and need to work with multiple storage locations or file formats.
Key features:
- Imports and exports WooCommerce products, orders, users, categories, and coupons
- Supports CSV, Excel, XML, and JSON formats
- Can import from Google Drive, Dropbox, OneDrive, FTP, and URLs
- Includes field management, filtering, and scheduled management options
- Useful for stores that prefer a visual import/export workflow
7. WooCommerce Product CSV Import Suite
WooCommerce Product CSV Import Suite is the official WooCommerce extension for importing, merging, and exporting products and variations through CSV files. It focuses on product data rather than broader store data.
This extension is useful if you want a Woo-built solution for product catalog management, especially when you need to handle product variations, custom fields, custom taxonomies, or complex product data.
Key features:
- Imports, merges, and exports WooCommerce products and variations using CSV files
- Supports product variations, custom fields, and custom taxonomies
- Can update large numbers of products at once
- Can export product data back to CSV
- Best for stores that want an official WooCommerce product CSV extension
8. WooCommerce Customer / Order / Coupon Export
WooCommerce Customer / Order / Coupon Export is an official WooCommerce extension for exporting customers, orders, and coupons to CSV or XML. It is narrower than broad import/export suites, but it is useful when your main need is getting customer, order, or coupon data out of WooCommerce cleanly.
The extension also supports custom export formats and automated exports to FTP, HTTP POST, or email, which makes it helpful for fulfillment workflows, accounting, customer analysis, or coupon backups.
Key features:
- Exports customers, orders, and coupons in CSV or XML format
- Supports bulk exports and custom export formats
- Can send automated exports by FTP, HTTP POST, or email
- Processes large exports in the background when supported by the site
- Best for stores that need official WooCommerce order, customer, or coupon exports
If you’re evaluating whether the official extension fits your store or need to weigh it against purpose-built alternatives, learn how it compares to Store Exporter Deluxe and other top options on data types, formats, and price.
How To Choose The Right WooCommerce Import Export Plugin
Many WooCommerce import export plugins overlap, so the easiest way to choose is to start with the data you need to move. Here are the most common use cases.
For products and inventory
If you mainly need to import or update products, start with Product Importer Deluxe, WP All Import, Product Import Export for WooCommerce, or WooCommerce Product CSV Import Suite. These tools are better suited to product catalog work, including variations, attributes, product images, categories, and stock updates.
The built-in WooCommerce product CSV importer may be enough for simple product updates. However, a dedicated import plugin is usually better when you’re working with complex product data, custom fields, recurring supplier feeds, or larger catalogs.
For orders and customers
If you need to export orders and customers for accounting, fulfillment, reporting, or customer analysis, look at Store Exporter Deluxe, WP All Export, or WooCommerce Customer / Order / Coupon Export.
For stores that want to send export data into spreadsheets for reporting, you can also pair an export plugin with a workflow like sending WooCommerce sales to Google Sheets. This can make it easier to review orders, track campaign performance, or share data with your team.
For coupons and promotion data
Coupon data needs extra care because advanced coupon rules may rely on plugin-specific fields. If you’re exporting coupons before a migration, sale, or cleanup project, choose a tool that explicitly supports coupon exports or custom meta fields, then test the export on a staging site before relying on it for a live migration.
Store Exporter Deluxe and WooCommerce Customer / Order / Coupon Export are both worth reviewing for coupon exports. If your goal is to generate new unique coupon codes rather than import existing ones, Advanced Coupons also includes a bulk coupon workflow you can learn more about in our guide to WooCommerce bulk coupon generation.
Once your codes are active, you can also use coupon performance data to improve future campaigns. Our guide to WooCommerce coupon reporting walks through the metrics worth tracking after your campaigns go live.
For full-store migration prep
Full-store migrations usually need more than one export or import step. Products, orders, customers, coupons, media, custom fields, subscriptions, and plugin-specific data may all need separate handling.
For product catalog migrations, Product Importer Deluxe or WP All Import can help bring product data into WooCommerce. For exports, Store Exporter Deluxe or WP All Export can help move broader store data out into structured files. Before going live, always run a test migration and check important records, including product variations, customer details, order statuses, coupon codes, and any active promotional rules.
Variable products need particular care: each variation must carry its parent SKU so the destination store can rebuild the relationship correctly. If that step is unclear, learn how to export WooCommerce product variations the right way before you start the migration.
Frequently Asked Questions
Can WooCommerce import and export products?
Yes. WooCommerce includes a built-in product CSV importer and exporter that can help you add, update, and export product data. For more advanced workflows, such as recurring imports, custom fields, large product catalogs, supplier feeds, or broader store data, a dedicated WooCommerce import export plugin can give you more control.
Can WooCommerce export customers and orders?
Yes, but the best method depends on what you need to export and how much control you want over the file. Plugins like Store Exporter Deluxe, WP All Export, and WooCommerce Customer / Order / Coupon Export can help export customer and order data in formats like CSV, Excel, or XML.
What is the best free WooCommerce import export plugin?
The best free option depends on your use case. For product-focused imports and exports, Product Import Export for WooCommerce is worth reviewing. For store exports, the free Store Exporter plugin can help with basic manual exports, while the premium Store Exporter Deluxe version adds more automation, formats, and advanced export controls.
How do I import coupons in bulk into WooCommerce?
To import existing coupon codes, use a plugin that supports WooCommerce coupons, custom post types, or custom fields. If your goal is to create a large batch of new unique coupon codes from one parent coupon, Advanced Coupons can help you bulk-generate coupon codes instead of building every code manually.
Can I migrate WooCommerce orders to a new store?
Yes, but order migrations should be tested carefully. Choose tools that support order exports and imports, then check order statuses, payment methods, customer mapping, tax data, refunds, shipping details, and any custom order fields before switching to the new store.
Which WooCommerce import export plugin is best for stores with thousands of products?
For stores managing thousands of products with frequent updates, WP All Import / WP All Export by Soflyy is a strong option because it supports large files, flexible field mapping, and complex product data workflows. Store Exporter Deluxe by Visser Labs is the better fit when the main priority is exporting orders, customers, coupons, and other WooCommerce data for reporting, backups, or downstream operations. The best choice depends on whether your biggest bottleneck is product data import or broader store data export.
Do WooCommerce import export plugins work with Advanced Coupons?
Some export plugins can export WooCommerce coupons and custom meta, which may help with Advanced Coupons data. However, advanced coupon rules can rely on plugin-specific fields, so it’s important to test any coupon export or migration on a staging site before making changes to your live store.
Choosing The Best WooCommerce Import Export Plugin For Your Store
The best WooCommerce import export plugin depends on the data you need to move. For product catalog imports, look at Product Importer Deluxe, WP All Import, Product Import Export for WooCommerce, or WooCommerce Product CSV Import Suite. For orders, customers, coupons, and broader exports, Store Exporter Deluxe, WP All Export, and WooCommerce Customer / Order / Coupon Export are stronger starting points.
Before choosing a tool, make a short list of the data types you need to handle, the file formats you need, and whether you need one-time transfers or scheduled automation. This will help you avoid paying for features you don’t need while making sure your most important WooCommerce data is covered.
If your import-export project involves coupon campaigns, don’t forget to review your promotional setup too. With Advanced Coupons, you can create more flexible WooCommerce promotions using features like BOGO deals, cart conditions, URL coupons, auto-apply coupons, store credit, and bulk coupon workflows.
