Keeping customers informed and engaged nowadays is no easy feat. In an increasingly digital world, even the best offers can go unnoticed in the clutter of ads and emails! WooCommerce push notifications can help you cut through the noise. These notifications deliver instant updates directly to your customers’ devices, ensuring they don’t miss out on your deals.
If you’re not leveraging this powerful marketing tool just yet, now’s the right time to do so! In this guide, we’ll walk you through the basics and reveal how you can get started. Are you ready to level up your marketing game? Let’s get right into it!
What Are WooCommerce Push Notifications?
While you’re casually browsing through your phone or browser, a small notification pops up that catches your attention… Your favorite store just announced a flash sale, or perhaps it’s reminding you of the items you left in your cart. These are push notifications, a powerful marketing tool that gets messages across in real time!
WooCommerce push notifications work exactly the same way. They allow you to deliver offers and announcements right into shoppers’ devices. Unlike emails that can get lost in the shuffle, or social media posts that might be missed, push notifications are immediate, instant, and highly visible.
As a store owner, you can send push notifications to:
- Inform customers of limited-time offers or flash sales.
- Remind them of the items they left in their shopping carts.
- Announce major product launches or brand events.
- Send important order information, such as shipping updates.
According to industry insights, push notifications have an average click-through rate of 28%, outperforming emails across industries. They also have a huge impact on customer retention, reportedly increasing retention rates by 3-10x.
The best part is that they’re simple to set up with the right tools. Plugins like PushEngage, for example, allow you to easily set up push notifications in WooCommerce, schedule your messages, and segment your audience for maximum impact.
Want to learn more about the best push notification plugins for WooCommerce? Check out our guide! We’ve compiled the top 7 options for you. 👉
How Push Notifications Can Help You Grow Your WooCommerce Store
Now that we understand what WooCommerce push notifications are, let’s dive into their key benefits. How exactly can this tool level up your marketing game?
1. Reach customers instantly
As an ecommerce store owner, you’re aware of the importance of timing in marketing. To drive action, you have to successfully capture the attention of shoppers first. Push notifications do this well due to their immediacy–they are delivered in real-time, alerting customers of deals they shouldn’t miss.
Instant visibility can lead to higher engagement and conversion rates, which is good news for your store! This brings us to the next benefit….
2. Boost engagement rates
Push notifications outperform other marketing channels when it comes to engagement. With higher open and click-through rates compared to emails, they’re powerful tools to connect with your customers.
Why do they work so well? Unlike emails that can end up in spam or promotional tabs, these notifications are delivered right to your customer’s device. They also outshine social media, as they’re not dependent on any algorithm, reaching all the shoppers who have opted in.
It’s their simplicity that makes them engaging! They feature short, snappy, and actionable content, often containing a clear call to action that motivates shoppers to act immediately.
3. Drive more website traffic
Sending out WooCommerce push notifications can help bring customers to your store. Whether you’re running a limited-time sale or sharing new content, these notifications make it easy to guide shoppers to specific pages on your website. In fact, according to industry insights, push notifications can increase website traffic by up to 25%. They’re also great for driving urgency, leading us to the next benefit…
4. Great for promoting time-sensitive offers
Running a flash sale or limited-time promotion? Use push notifications to get the word out fast! The real-time nature of WooCommerce push notifications makes them excellent tools for announcing time-sensitive deals.
They’re especially powerful during major shopping events like Black Friday, Cyber Monday, or Holiday sales, where shoppers are actively on the lookout for the best deals.
🎯POWER TIP: Make offer redemption easy for customers by sending coupons as push notifications. Advanced Coupons’ latest integration with PushEngage makes this possible (and easy!). Learn more about this new feature here. 👉
5. Simple to automate
WooCommerce push notifications are simple to set up and automate with the right tools. PushEngage, for instance, allows you to schedule push notifications and set up triggers to automatically send push notifications based on shopper behavior:
For example, you may want to automate cart abandonment notifications to remind customers to complete their orders. Other triggers might be welcoming new subscribers, cross-selling a product, or announcing a scheduled sale.
The ability to set triggers and customize delivery times can help you craft a relevant and engaging customer experience while saving time in the process.
6. Delivers personalized messaging
Take this statistic into consideration: 79% of shoppers reveal that they are only likely to engage with an offer if it’s personalized based on their previous interactions with a business. Leveraging segmentation for push notifications can help you address this demand.
With segmentation, you can group your subscribers based on their purchase history, shopping behavior, or geographic location. This allows you to deliver offers that are personal, timely, and more likely to resonate with your customer’s needs.
7. Enhances post-purchase engagement
Getting that first order is not an end in itself–it’s just the beginning! Push notifications are excellent tools to build lasting customer relationships after they’ve hit the “buy” button. For example, you can send notifications to update customers on shipping progress, thank them for their purchase, or offer a repeat-order coupon.
Here’s another cool idea: use push notifications to request feedback and reviews. Seeking feedback shows that you value their opinions, which builds trust in the long run.
By leveraging post-purchase push notifications, you can foster stronger customer relationships and engage buyers over time.
Frequently Asked Questions
How do I send push notifications on WordPress?
To send push notifications on WordPress, you’ll need a plugin like PushEngage. Once installed, this plugin allows you to create and manage push notifications right within your WordPress dashboard. You can craft customized titles and messages and target specific customer segments. Additionally, most tools allow you to assess the performance of your push notifications with detailed reports and analytics.
Can we automate push notifications?
Definitely! Plugins like PushEngage allow you to schedule push notifications or set up triggers to send notifications automatically based on audience behavior or actions. For instance, you can automate messages for abandoned carts, product restocks, or new subscribers.
What is an example of a push notification?
Common examples include flash sales, product alerts, and order updates that pop up on your browser or mobile device. You’ll typically encounter messages like these:
- FLASH SALE ALERT: 30% off everything—shop now!
- “Your favorite item is back in stock—Grab it before it’s gone!”
- “Order update: Your package is on its way. Track it here!”
These short, catchy messages are designed to grab attention and inspire action from customers.
Conclusion
If you’re looking for innovative ways to engage customers and drive more traffic to your online store, consider leveraging WooCommerce push notifications. These are powerful marketing tools that deliver messages right to shoppers’ devices. They’re catchy, attention-grabbing, and effective!
In this article, we discovered what they are, how they work, and how they can transform your ecommerce business. To recap, here are some key benefits:
- Instant customer reach
- Improved engagement
- Increased website traffic
- Great for time-sensitive promotions
- Simple automation
- Personalized messaging
- Improves post-purchase engagement
Advanced Coupons’ newest integration with PushEngage allows you to implement push notifications into your marketing strategy seamlessly. Now, you can send coupon promotions directly as push notifications! How awesome is that?
Hope this article helped you out! Do you have any questions about WooCommerce push notifications? Let us know in the comments.
