When it comes to skincare, there’s no such thing as a “one size fits all” product. The same holds true for how you connect and treat your customers. This mindset is what sets Mencare apart and is the secret behind their success.
Founded by Edwin van der Panne, Mencare offers one of the biggest selections of men’s skincare products in the world, offering options for every skin tone, lifestyle, and stage of life. Beyond their product range, their approach to promotions also stands out. Mencare uses personalized offers not just to drive sales, but as a way to spark connections with customers.
We had the pleasure of interviewing Edwin to learn more about the mission behind Mencare and the strategies that fuel their growth. In this special store spotlight, we’ll explore how Mencare used Advanced Coupons to grow their revenue and elevate the customer experience – all while keeping things simple and scalable!
Meet Mencare: Redefining Men’s Skincare & Grooming
Mencare was born from a deeply personal mission: to help men stay as young as possible, for as long as possible. For founder Edwin van der Panne, skincare goes beyond the appearance – it’s also about living a health-focused, vibrant life where how you look reflects how you feel inside.
“Your skin is your largest organ,” Edwin shares. “We’re all living longer, so why not take care of it for the duration?”
Driven by this mission, Edwin built Mencare to fill a gap in the market: high-quality skincare and cosmetic products tailored specifically for men. Today, the store proudly offers one of the broadest selections of men’s cosmetics in the world:
“Our customers love that they can find everything they need in one place, in all price ranges. From moisturisers and anti-aging serums to concealers, grooming kits, and beyond.”
– Edwin van der Panne, Founder of Mencare
But product variety isn’t Mencare’s only strength. What sets the brand apart is its commitment to building customer relationships. “Our strength lies in personal connection,” Edwin explains.
For Mencare, coupons and promotions are a relationship-building tool. The team uses personalized offers, store credit, and custom-branded offers to turn everyday transactions into meaningful interactions.
“We use our promotions as a way to connect, not just to convert,” Edwin shares. “That’s what keeps customers coming back.”
Behind The Scenes: How Advanced Coupons Powers Mencare’s Growth
Running a growing online store entails using smart tools that streamline operations and support your growth. Before discovering Advanced Coupons, Mencare had tested other coupon plugins but ran into technical issues that slowed them down. This changed when they switched to Advanced Coupons.
“With Advanced Coupons, everything just worked instantly. No friction, no limitations,” Edwin recalls.
Powerful Coupon Features That Drive Results
Mencare uses Advanced Coupons to launch targeted promotions for its customers. Among the plugin’s wide array of features, Edwin points to the following as true game changers for their store:
- Auto-applied discounts: This feature seamlessly supports pre-order campaigns, abandoned cart recovery, and review incentives, making sure the right offers reach the right customers at the right time!
- Store credit: Advanced Coupons’ built-in store credit system provides Mencare with complete flexibility to offer goodwill gestures, handle refunds, and encourage repeat purchases, all while maintaining a positive customer experience.
- Personalized offers: Edwin’s favorite use? Coupons with a personal touch! With custom labels, store credit options, and tailored offers, Mencare has full flexibility to design promotions that reflect its unique brand personality.
“The most fun and impactful coupons are the personal ones made after real interaction with a customer,” Edwin shares.
He’s even created free shipping codes for friends at the gym, personally handing over their orders during training sessions. It’s this personal, relational approach that truly sets Mencare’s coupon strategy apart.
Real Results: Revenue, Loyalty, And Ease Of Use
What drives results for Mencare isn’t a single coupon campaign – it’s the consistent, intentional use of coupons in their promotional strategy.
“Last year, our coupons brought in over €50,000 in revenue from just €1,700 in coupon value,” Edwin reveals.
A clever use case includes Mencare’s pre-order strategy. They offered a discount incentive to encourage early purchases, helping them boost sales and forecast inventory more accurately.
Beyond revenue, Mencare’s coupon strategy has also elevated the entire customer experience. Every coupon is an opportunity to delight, repair, or reconnect — and the brand leans into that fully.
“We’ve seen more customer engagement, more return purchases, and better overall satisfaction,” Edwin shares. “It’s also made customer service more human — being able to offer a quick gesture of goodwill, like store credit or a personalized discount, builds long-term loyalty.”
On top of that, the ease of use has been a game-changer for the team.
“You can create any type of coupon in seconds and it just works!”
Looking Ahead: A Bold Vision For Global Growth
Mencare is fueled by a bold ambition:
“Our long-term mission is to become the #1 men’s skincare and cosmetics brand worldwide,” Edwin shares. “That journey requires persistence, adaptability, and smart tools like Advanced Coupons to help us build deeper customer relationships as we grow.”
As Mencare continues to grow, the team’s relationship-first approach to marketing will continue to guide their strategies.
“Coupons aren’t just a sales trick — they’re a relationship tool,” Edwin says. “If you want to convert more visitors, win back lost carts, and leave customers with a positive memory of your brand, then Advanced Coupons is essential.”
His final note is a reminder to keep things simple:
“Don’t overcomplicate it. Use the plugin’s flexibility and ease of use, and iterate from there. You’ll be amazed what a difference a quick offer can make.”
With a growing customer base, a mission rooted in confidence, and tools that scale with them, Mencare is well on its way – and Advanced Coupons is proud to be part of that journey!
Key Takeaways: Insights And Powerful Coupon Strategies We Learned From Mencare
Edwin’s journey with Mencare offers store owners key insights into smart coupon strategies that drive revenue and long-term customer loyalty. Here are the key lessons from his experience that you can apply to your own business:
1. Use coupons as a relationship-building tool
This is one of the biggest takeaways from Mencare’s story: coupons are a way to build meaningful, long-term connections with shoppers. Personalized coupons, in particular, allow you to engage customers with offers that resonate with where they are in the shopping journey.
Mencare uses coupons as thank-you gifts, recovery campaigns, goodwill gestures, and personalized surprises that show customers they are seen and valued. For Mencare, every promotion is an opportunity to strengthen trust and build loyalty.
2. Streamline redemptions with auto-apply coupons
Giving customers the best shopping experience means reducing friction during checkout. One of Mencare’s most-used Advanced Coupon features is the auto-applied discount. This feature reduces friction in the checkout experience, rewarding customers without requiring extra steps. They use the auto-apply to support strategies like pre-orders, abandoned cart recovery, and review incentives.
💡 Good to know: With Advanced Coupons, you can set specific cart conditions (based on items, totals, or user roles) to trigger discounts seamlessly.
3. Leverage store credit as a loyalty builder
Things don’t always go perfectly when you’re running a business. Mencare views these as opportunities to reconnect and build trust. By offering store credit, they turn a negative experience into a positive one. It also encourages customers to return for a repeat purchase. It’s a smart way to show care, repair trust, and keep customers engaged long after a small hiccup.
You can learn more about using store credits to boost sales and limit refunds here. 👉
4. Launch pre-order campaigns
This is another valuable strategy we learned from Mencare’s coupon marketing approach. By offering discount incentives for pre-orders on out-of-stock items, they boosted pre-sales and managed inventory ordering more efficiently. This kept cash flowing, helped manage customer expectations, and improved their operational planning.
5. Offer personalized coupons to elevate your brand identity
Launching personalized offers is one thing Mencare does best, and they see results for it. Edwin loves using custom labels, Canva-designed coupon visuals, and tailored promotions that reflect Mencare’s unique personality. These types of discounts craft shopping experiences that feel thoughtful, making your brand more memorable to your customers.
🎯 POWER TIP: With Advanced Coupons, you can easily create discounts based on specific customer roles, customer emails, purchase history, cart contents, and more!
6. Keep offers simple, yet intentional
Perhaps the most practical takeaway from this store spotlight is this: Don’t overcomplicate it!
While Mencare’s coupon strategy is deeply intentional, they keep the setup simple. Use the flexibility of Advanced Coupons to test small offers, learn from results, and refine over time. A quick, well-placed offer can make a big impact!
Most importantly, don’t be afraid to invest in tools that will help you scale! With over €50,000 in revenue generated from €1,700 in coupon value, Mencare proves that small, steady efforts can drive significant results over time.
Conclusion
Behind every successful ecommerce store is a bold mission and a smart marketing strategy that brings that mission to life. Mencare’s story is a great example. The brand’s commitment to providing exceptional skincare solutions for men goes hand in hand with its thoughtful, relationship-first marketing approach, where they use personalized offers to deepen customer relationships.
In this special store spotlight, we discovered how Mencare used Advanced Coupons to:
- Use coupons as a relationship-building tool
- Streamline promotions with auto-applied discounts
- Offer store credit as a goodwill gesture
- Design pre-order campaigns that boost early sales
- Elevate their brand identity through personalized offers
- Keep offers simple, scalable, and effective over time
We hope this feature inspired you! ⭐
We extend our deepest gratitude to Edwin van der Panne for sharing Mencare’s journey with us. We’re proud to celebrate your success and are excited to see how your story continues to inspire ecommerce brands around the world.
