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How To Remove Add To Cart/Hide Prices In WooCommerce (Free Plugin)

How To Remove Add To Cart/Hide Prices In WooCommerce (Free Plugin)

A lot of stores enable users to make purchases without signing up for an account. Although that’s not a bad decision, it also means you lose out on valuable customer data. By learning how to hide prices in WooCommerce or remove the ‘Add to Cart’ button, you encourage customers to log in to make a purchase.

There are several ways that you can hide both elements in WooCommerce if you use the right tools. In this article, we’ll explain when it makes sense to hide prices or remove the Add to Cart button in WooCommerce, and then we’ll show you how to do it. Let’s get to it!

When to Remove the Add to Cart Button or Hide Prices in WooCommerce

Most online stores show you product prices even if you’re not logged in. That way, visitors can decide whether they’re interested in making a purchase and then register to do it (if your store requires it).

That’s the standard approach, at least. However, there are several occasions where it makes sense to hide prices in WooCommerce, at least for guest users. Some examples include:

  • You’re selling exclusive products and you want to encourage users to sign up before they see all the details
  • For stores that have different sets of prices, such as for retail and wholesale users
  • You want to disable purchases for specific countries due to shipping or restriction issues

The same logic applies if you want to remove the Add to Cart button in WooCommerce. If guests see that button, they might assume that they can make a purchase without registering. By removing the option, you encourage customers to sign up for account before they can complete their purchases.

If you’re going to opt to hide either or both elements, it’s important that you explain to visitors they need to login to see them. Otherwise, they might assume your store isn’t working. With that in mind, let’s talk about how to hide both elements.

How To Remove Add To Cart and Hide Prices In WooCommerce

By default, WooCommerce doesn’t enable you to hide product prices or to remove the Add to Cart button. However, there’s little that you can’t do in WordPress with the right plugins.

There are several plugins that enable you to hide both elements for your store. For example, WooCommerce Hide Price & Add to Cart Button lets you decide which user roles to hide elements from, disable them for specific countries, and more.

Hide price WooCommerce
(click to zoom)

The plugin also lets you replace the Add to Cart button with a contact form, which is perfect if you specialize in expensive products.

Although the plugin works, it also costs $49 per year, which is quite expensive for such a specialized plugin. With that in mind, another alternative is the WooCommerce Wholesale Prices plugin:

Wholesale Prices plugin
Wholesale Suite is the easy way to add wholesale to WooCommerce

This particular plugin does several things. It enables you create a custom user role for wholesale users and to set unique prices for them on a product-by-product basis.

Moreover, the free plugin also enables you to hide prices and remove the Add to Cart button in WooCommerce for non-logged in users. All of that and it’s also fully compatible with Advanced Coupons.

If you want to try it out for yourself, install and activate the plugin. Then go to WooCommerce > Settings > Wholesale Prices. Here you’ll see an option that enables you to hide prices and remove the Add to Cart button in WooCommerce in one fell swoop:

Remove Add to Cart WooCommerce
(click to zoom)

If you open any product page on your WooCommerce store now without logging in, here’s what you’ll see:

A notice to log in to see product prices
(click to zoom)

Keep in mind that you can replace the default message, which reads “Login to see prices”. To do so, go to the Price and Add to Cart Replacement Message section that’s right under the setting to hide both options.

Although the default message works, you can also try to use different tones and messages:

An expanded message for visitors
(click to zoom)

That’s it! As long as the option remains enabled, visitors won’t be able to complete a purchase without logging in. Keep in mind that this also applies to using coupons, though.

If you offer coupons to website visitors, you might need to disable that option and encourage them to register and log in instead so they can enjoy those discounts.


Hiding prices and removing the Add to Cart button in WooCommerce is a great way to encourage visitors to register and to log in to make purchases. Doing this enables you to collect more customer data. It also ensures that only the people that you want to have access to your products.

The easiest way to hide both elements in WooCommerce is by using the free WooCommerce Wholesale Prices plugin. With that plugin, you can create custom wholesale user roles, set both retail and wholesale prices for your products, and remove the Add to Cart button in WooCommerce.

Do you have any questions about how to remove the Add to Cart button or hide prices in WooCommerce? Ask away in the comments section below!


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