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How To Run A Free Gift Card Giveaway In WooCommerce (Guide)

How To Run A Free Gift Card Giveaway In WooCommerce (Guide)

Running a successful online store requires more than just offering great products. It’s about engaging your customers and keeping them interested in what you have to offer. One effective way to do this is by running a free gift card giveaway.

When you give customers the chance to win a gift card, you’re not just offering them a prize. You’re creating a buzz around your store and making them feel valued. This sense of excitement and appreciation can go a long way in building customer loyalty and increasing repeat business.

In this article, we will guide you through the process of running a gift card giveaway in WooCommerce using the Advanced Coupons plugin. Then, we’ll also share the benefits and some creative ways to maximize this strategy. So, let’s dive deeper into it!

Benefits Of Running A Free Gift Card Giveaway

Before diving into the details of how to run a free gift card giveaway in WooCommerce, let’s first explore the benefits of this promotional strategy.

Running a giveaway can:

  • Generate buzz and excitement. Giveaways get people excited. When you offer a chance to win a valuable gift card, it sparks anticipation and buzz around your brand and what you offer.
  • Increase brand awareness. Running a giveaway can also help increase your brand’s visibility. As participants enter the giveaway and share it with their friends and family, your brand name and products will reach a wider audience.
  • Grow your email list. Additionally, giveaways are a great way to collect email addresses and grow your list of subscribers. You can ask participants to share their email addresses when they enter the giveaway, helping you build a valuable database for future marketing efforts
  • Drive traffic to your website. A well-executed giveaway can drive a significant amount of traffic to your website. As participants visit your site to enter the giveaway, they may explore your products and make purchases even if they don’t win.

Now that we understand the benefits of running a gift card giveaway, let’s dive into the step-by-step process of setting up a giveaway in WooCommerce.

3 Steps To Run A Free Gift Card Giveaway In WooCommerce

Before we jump into the details, setting up a giveaway or dealing with digital gift cards in WooCommerce can be a bit complex. To simplify the process for you, we recommend using third-party plugins. These tools will streamline the setup and save you from unnecessary complications.

In this tutorial, we’ll introduce two essential plugins that you’ll find handy:

Assuming that you have these installed and activated, let’s move on to the 3 simple steps for running a free gift card giveaway in WooCommerce:

Step 1. Create a gift card product using Advanced Gift Cards.

To start offering gift cards in your store, you need to create a gift card by adding a new product. Once done, select the “Advanced Gift Card” product type.

This will reveal several gift card options:

1. Gift Card Value: This is where you set the value of the gift card. Since we’re setting up a giveaway, set the price to zero, as it will be given away for free.

Setting up the gift card value
Setting up the gift card value (click to zoom)

2. Giftable: This option lets you decide whether you want the gift cards to be giftable or not. In this case, simply leave the box unchecked.

Leave the box empty
Leave the box empty (click to zoom)

3. Gift Card Design: The gift cards are virtual, and an image of the gift card is added to the top of the email content sent to the customer.

Advanced Coupons' gift card designs
Finally, choose a gift card design (click to zoom)

By default, Advanced Gift Cards comes with several built-in design options you can utilize. Now, you can choose one of the standard designs provided or upload your custom design.

Once you’re all set, let’s proceed with setting up the giveaway requirements.

Step 2. Define your giveaway details.

There are various considerations when running a giveaway. For instance, you’ll need to think about the giveaway duration and the entry method you’d like to achieve.

Giveaway Duration

Determine the duration of your giveaway. This could be a few days, a week, or even a month.

Consider factors such as your audience’s attention span, the complexity of the entry process, and your promotional strategy.

Entry Method

Giveaway entry methods example
Giveaway entry methods example (click to zoom)

Additionally, you need to choose the method participants will use to enter the giveaway. Some common entry methods include:

  • Following your social media accounts
  • Subscribing to your email newsletter
  • Leaving a comment on a blog post
  • Making a purchase

Step 3: Configure RafflePress.

When everything’s all set, now is the time to set up your giveaway.

To ensure that participants meet the entry requirements for your giveaway, you can use plugins or extensions specifically designed for running giveaways in WooCommerce, such as RafflePress:

Best WooCommerce giveaway plugin
Best WooCommerce giveaway plugin

This powerful plugin allows you to set up entry requirements, such as following your social media accounts or subscribing to your email newsletter.

For more information on how to set up a giveaway on RafflePress, read here.


Running a free gift card giveaway in WooCommerce can be a powerful promotional tool to drive sales. So, by carefully planning and executing your giveaway, you can create excitement among your audience, generate buzz around your brand, and ultimately boost your e-commerce business.

In this article, we shared 3 easy ways to run a gift card giveaway in WooCommerce:

  1. Create a gift card product using Advanced Gift Cards.
  2. Define your giveaway details.
  3. Lastly, configure RafflePress.

Do you have any questions about this article? Let us know in the comments!

author avatar
Belle Berber Writer, Content Manager

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