There are only 24 hours in a day, so if you own a WooCommerce store, you’ll need to optimize your time and streamline your processes. If you don’t, you may find yourself being bogged down with time-consuming tasks. This can be anything from typing the same emails over and over again, to remembering the correct time to put out your customer newsletter.
One way to cut down on tedious tasks is to employ WooCommerce automation. This is when a plugin does a prearranged task for you when certain conditions are met.
In this article, we’ll discuss the benefits of automating some of your tasks. We’ll then take a look at six WooCommerce automation tools that you can use. Let’s get started!
The Benefits of Automating Your WooCommerce Store
There are several benefits to using automation tools on your WooCommerce store. For starters, these tools remove tedious tasks from your schedule.
Automation can also help you run your store more efficiently. For instance, you can use tools to ensure that order progress emails go out on time, mail tracking numbers are automatically generated, and that you’re instantly notified of out-of-stock items.
As your customer base grows, it will become almost impossible to give every single person a personalized service. However, the right automation tools can help you tailor your services to the individual needs of each customer.
Once you master the art of automation, the sky is really the limit at what you can accomplish. With your online store running on auto-pilot, you’ll be able to focus your efforts on more important tasks.
6 Powerful WooCommerce Automation Tools
Now that we’ve covered the benefits of automating your WooCommerce store, here are six powerful tools you can use to free up some of your time.
When it comes to automation, Zapier is the granddaddy of them all with support for over 3,000 apps. Basically, if you want two apps to talk to one another and do your bidding, Zapier is likely to have support for it. You can even configure one automation to do multiple tasks at the same time.
Simply choose the app that will trigger the automation, then decide what should happen (the “event” in Zapier-speak). Connect the two together and watch the magic happen.
Note that this plugin has a bit of a learning curve. It may take a while to master a lot of the automations, and it’s easy to get overwhelmed with the choices.
Pricing: Zapier has a basic free plan. Paid plans start at $19.99 per month.
Uncanny Automator is an automation solution that integrates tightly into WordPress plugins, as well as non-WordPress apps. This tool enables you to set a variety of triggers and actions on your WooCommerce store.
Unlike Zapier, this plugin only supports 75 apps. Therefore, your options are more limited. However, if you constantly have trouble getting WordPress plugins to play nice with one another, Uncanny Automator could be your saviour.
AutomateWoo is the essential platform to sign up for if you need WooCommerce marketing automation. If you run your own WooCommerce store, there are so many moving parts you need to keep track of, and AutomateWoo is more than able to keep up.
For example, if someone places items in their shopping cart then leaves, they will get reminder emails to come back and complete the order. Emails can also be sent to encourage repeat business, send satisfaction surveys, and give special offers and coupons.
You can also send customers SMS notifications. This may ensure a higher response rate, since a lot of people are glued to their phones these days.
Drip is a platform that makes it easy to build strong customer relationships. It does this by providing you with a variety of automation features.
For instance, it sends welcome emails to new customers, performs A/B testing of different email marketing campaigns, and rewards your best customers with coupons and special offers. At all times, you’ll know what’s working and what’s not, with detailed analytics on each automation.
Moreover, you can segment your audience so the right offers go to the right people at the right time. Just set up each automation once and then let Drip get to work, turning your customers into loyalists.
If you want to analyze customer data on a more granular level, Klaviyo may be the right solution for you. With this tool, you can get a breakdown of how much each customer is spending on your site, their order history, how many of your emails they’re opening, and how active they are on your site. You can then segment each customer based on that information, so they only get offers that are suitable for them.
Klaviyo’s algorithms can predict who your best customers are, the ones who are likely not to come back, the ones that could be won back, and potential new customers. These users are then automatically sorted into separate email lists, so you can send personalized offers that are likely to convert.
Pricing: Klaviyo has a free option. Its premium plans are dependent on how many emails and SMSs you will send every month.
Personalized email marketing is becoming increasingly popular. Many customers want to feel that they are being appreciated and looked after. Therefore, any platform that enables you to send custom automated messages to your customers is definitely worth considering.
With ActiveCampaign, messages can be designed to address the person by their first name and give the appearance that you’re speaking directly to them. Emails can also be triggered based on certain purchases. For instance, you can thank customers for their orders, and encourage a quick return to your store with a time-limited discount code.
What’s even better is that ActiveCampaign integrates with over 850 apps. This includes PayPal, WooCommerce, and Facebook.
Automation can help you streamline your workflow and make your company more efficient. You can look upon automation as a secondary workforce doing all the things your regular workforce doesn’t want to do.
To summarize, here are six tools you can use to put your online e-commerce store into hyperdrive:
- Zapier: the monster of automation with support for 3,000 apps.
- Uncanny Automator: an automation tool that plays well with lots of WordPress plugins.
- AutomateWoo: the essential tool for sending WooCommerce automated emails.
- Drip: a one-stop customer relationship management software.
- Klaviyo: the ideal solution for data nerds who really want to crunch the numbers.
- ActiveCampaign: a powerful tool for personalized WordPress marketing automation.
Do you have any questions about automating your WooCommerce store? Let us know in the comments section below!