You know… nothing quite grabs and holds someone’s attention like a set of bagpipes. There are very few other things in this world that instantly turn heads when they start.
It’s definitely something to aspire to as far as marketing goes.
You want your marketing to grab people’s attention the same way.
In this post, we’ll be discussing 6 ways you can make your coupons really stand out (like a set of bagpipes going full blast) and grab your customer’s attention.
#1. Tell them in the headline or subhead what to do
Wording is very important.
Most people don’t even read your content so your headline really has to grab them and hit them in the face.
If you want your coupon to grab someone’s attention the first thing you have to get right is your headline when introducing the deal.
In advertising, often it’s the simple headlines that work best because they don’t take a lot of mental energy to understand.
If you’re really stuck you can use a tool like this headline generator to try and come up with ideas.
I encourage you to take the suggestions and tweak them to suit your purpose (blog posts, banners, email subjects, etc).
#2. Perception is everything
Think about how your deal is being portrayed to the customer.
Sometimes a simple change in approach might help elevate your sales on the deal due to the way it’s perceived.
For example, instead of saying “50% off second item” try framing it like a BOGO deal like “Buy 1, get 1 half price!”.
It’s effectively the same thing from a revenue perspective but from the customer’s point of view, it is much more tantalizing.
Go down to your local mall or shopping centre to see this in action. Pay attention to the stores that are running sales and see the differences between the wording from the ones packed with customers and the ones with barely anyone in them. This will give you some great hints about how to frame your deals.
#3. Use FREE!
Free is a massive drawcard, so if you’re aiming to use free in your deal in some way, play up to it.
Nothing grabs attention better than free.
Put “FREE!” at the top of your ad. eg FREE T-SHIRT!
You can always clarify the deal in the copy lower down.
The aim here is to grab people by the eyeballs. “Free” is possibly the best way to do that.
#4. Show what the coupon brings with a small photo or illustration
Imagery is a super powerful way to tell people what your deal is all about.
Put a picture of the item and if you’re doing “free” as I mentioned above, slap a big free sticker on top of it.
You can even slap a 50% off sticker if you want.
Anything that you can do to make your sale items stand out.
If you are looking for inspiration I suggest you open up the catalogs that come in the mail. Especially the grocery store ones.
They have spent thousands of hours refining how imagery affects the way we purchase. Catalogs these days are very deliberate in the way they are laid out and the way items are presented.
#5. Use something to visually pop your offer
Getting people to pay attention is hard but you need to find a way to make it visually pop out from the content.
Here is a collection of tips to keep in mind when putting together your marketing materials and your website:
- Use bright colours for your coupon boxes that are contrasting to your overall design
- In your printed marketing materials and email campaigns use a bold border around your coupon
- On websites, countdown timers can be a great addition that will get a lot of attention, especially during sales seasons
- Ensure your imagery is engaging and on-point, make sure it stands out!
- Utilise arrows or images of people looking in the direction of your coupon or headline – visual cues help direct the eye where it is needed
#6. Set a HARD (firm date) or SOFT deadline (“The first 100 people…”)
Hard and soft deadlines can do wonders for the effectiveness of your coupon offers.
A hard deadline is where you set an end date to the promotion.
A soft deadline is where you set a flexible end such as a limit of the number of items sold.
You can use both in tandem and you might have even noticed promotions such as these on the radio: “Offer valid until Tuesday or while stocks last!”
In my opinion, every single promotion you send out to the world needs to have some sort of pressure aspect to it.