If you’re a store owner, you’ve likely heard of BOGO (Buy One Get One) promotions. They’re one of the most popular marketing tactics due to their simplicity and effectiveness. There’s a catch, though: running BOGO deals is only half the work. Without the right promotional strategies, even the best offers can go unnoticed! This is where BOGO advertising comes in.
By using targeted and creative promotional tactics, you can make your BOGO deals unmissable for shoppers. Guess what? We’re here to help you do just that! In this guide, we’ll cover effective BOGO advertising strategies to help maximize the impact of your deals.
Ready to learn? Let’s dive right in!
What Are BOGO Promotions?
BOGO (Buy One Get One) deals have always been a crowd favorite for customers. In this type of promotion, shoppers receive an additional item for free or at a discounted rate as part of their purchase. It’s irresistible because it taps into shoppers’ love for value—they feel like they get more for less, encouraging them to add more to their carts!
BOGO promotions work wonders for business owners like you, too. Since there are several types of BOGO deals you can run, you can tweak them to achieve different goals. For instance, you can:
- Run ‘Buy Two, Get One Free‘ offers to clear excess inventory and make room for new stock.
- Offer Buy One Get X% Off promotions to boost sales while protecting your profit margins.
- Use Buy One Get One deals to encourage trial purchases for new products.
Want to learn more about BOGO promotions? We’ve covered everything you need to know in our complete guide, including the best practices to keep in mind! Check it out here: 👉
BOGO Advertising: How To Promote Your BOGO Deals
Effective advertising is the backbone of any type of promotion you launch. After all, shoppers can’t take advantage of deals they don’t know about! BOGO advertising is about creating visibility and excitement around your deals, ensuring they reach the right people and inspire action.
In this section, we’ll walk you through six key ways to do this.
1. Create a dedicated landing page
Here’s a crucial tip for ecommerce store owners: make the most of your website when advertising your promotions. Your website serves as your virtual storefront and marketing hub all in one! One way to leverage this is by creating a dedicated landing page for your BOGO offers.
What is a landing page?
Landing pages are standalone, focused pages you can use to highlight certain campaigns or showcase targeted offers (such as BOGO deals). They’re an effective promotional tool because they focus on one goal: informing and converting visitors by providing necessary details and a clear call to action.
Effective landing pages for BOGO advertising usually contain the following key elements:
- Catchy headlines: Hook your audience immediately using catchy, attention-grabbing headlines like, “Buy One, Get One Free—Today Only!”
- Compelling visuals: A must if you’re selling online–provide high-quality graphics to promote the products included in your deal.
- Strong call to action: Make it easy for customers to act with a clear call to action like “Claim your offer now!” or “Shop the deal today!”
- Sense of urgency: Use words that elicit a sense of urgency and pair them with visuals like countdown timers to inspire quick action.
Having a dedicated landing page gives your audience a direct way to check out and engage with your offer. This simplifies their shopping journey, which can potentially lead to higher conversions!
2. Leverage pop-ups and banners
This is another golden tip if you want to maximize using your website for your promotions: use pop-ups and banners! These tools provide an instant, visually compelling way to draw attention to your BOGO deals and ensure customers don’t miss out on your offers.
The best part is that you can customize them depending on your business goals. For example, you can:
- Use exit-intent pop-ups to capture the attention of shoppers about to leave.
- Show cart page banners to remind buyers who are already checking out about your BOGO promotions.
- Add homepage banners to highlight your BOGO promotions the moment customers visit your shop.
As you can see, there are a couple of ways you can use pop-ups and banners to nudge customers towards making a purchase. Thankfully, they aren’t that complicated to set up. Tools like OptinMonster make it easy to design pop-ups and banners that match your brand and campaign goals.
🎯 BONUS TIP: To make offer redemption easier for customers, consider setting up auto-apply coupons. You can use tools like Advanced Coupons to craft auto-apply BOGO offers that automatically apply the discount when set cart conditions are met.
3. Promote using push notifications
Push notifications are short, clickable messages sent directly to a user’s desktop or mobile device. They can be set up for your website using tools like PushEngage. What makes them highly effective is their simplicity and immediacy – since they deliver messages directly, they’re perfect for grabbing attention and driving engagement.
To make push notifications work for BOGO advertising, make sure to add a link that directs users where they can claim the discount. Plugins like Advanced Coupons for WooCommerce allow you to create URL coupons–custom links that automatically apply your BOGO promotion to the user’s cart. This is handy in making the redemption process easier for your valued shoppers.
4. Encourage user-generated content
This tip is a little different because it involves your customers–which makes it even more powerful.
User-generated content refers to any type of content (photos, reviews, posts) created by your customers. It’s an effective way to build trust and boost your brand’s engagement. In fact, according to industry insights, around 40% of customers consider user-generated content as “extremely important” when making purchase decisions.
Here are some simple ways you can leverage UGC for BOGO advertising:
- Feature customer stories: Highlight user-generated content reviews for your BOGO offers on your social media pages, website, or email campaigns. This not only inspires others to share their experiences but also creates social proof that builds trust.
- Reward participation: Provide simple incentives like free shipping, small discounts, or free products to customers who create and share content about your BOGO deals.
- Run a contest or giveaway: Make it extra fun! Ask your customers to share their BOGO buying experience for a chance to win a larger prize.
5. Send out personalized email campaigns
Personalized emails are powerful tools because they feel tailored to your customers. By informing them of BOGO deals that match their purchase history or product preferences, you personalize the shopping experience and build trust. After all, customers are more likely to engage with emails that speak directly to their needs and interests.
This is where customer segmentation does wonders. For maximum impact, segment your email list into categories like first-time purchasers, cart abandoners, loyal customers, and more. Platforms like Drip make it easy for store owners to create segmented, automated campaigns for each segment that deliver the right message to the right people.
6. Use SMS marketing
Much like push notifications and email, SMS marketing provides a direct and straightforward way to communicate with your audience. They’re short, personal, and perfect for time-sensitive BOGO promotions! In fact, US marketers agree that text message marketing promotes higher customer engagement and click-through rates. Grabbing attention and getting those clicks is the first step to enjoying higher conversion rates.
To make your SMS marketing effective, keep it short and straight to the point. Adding a direct link where customers can claim the discount can make coupon redemption more seamless. Lastly, remember that timing is everything–send messages at strategic times, such as lunch breaks, or just before your promotion ends to elicit a sense of urgency.
Frequently Asked Questions
What is BOGO in marketing?
Short for “Buy One, Get One”, BOGO is a popular marketing strategy that provides customers with an additional product as part of their purchase. These promotions can be structured in many ways, such as Buy Two Get One Free or Buy One, Get X% Off. BOGO deals are effective for boosting sales, as they create a heightened sense of value for customers, which encourages them to add more items to their carts.
What is an example of a BOGO offer?
The most common example is the “Buy One, Get One Free” offer. A coffee retailer, for instance, may offer a deal where shoppers who buy one bag of coffee beans get another bag of a different flavor for free.
Another common example is offering the second product at a discount. For example, a clothing retailer might run a “Buy One, Get 70% Off” promo, where shoppers can purchase a second item (like a shirt) at 75% off. It’s a versatile promotion you can tweak to meet customer preferences and achieve different goals.
What is the purpose of BOGO?
Simply put, BOGO promotions encourage higher sales volumes. Since customers get additional products for free (or at a discounted price), they’re more likely to add more items to their carts. They’re effective for achieving several business goals, including increasing average order values, clearing excess stock, or introducing new products to your customer base.
Conclusion
BOGO promotions are a tried-and-true method for boosting sales—they’re simple, easy to understand, and loved by shoppers! Running these deals doesn’t guarantee success, though. Without strategic BOGO advertising, even the most irresistible promotions can go unnoticed! This is exactly why we’ve walked you through key strategies to maximize the impact of your BOGO offers.
To recap, let’s review them below:
- Create a dedicated landing page
- Leverage pop-ups and banners
- Promote using push notifications
- Encourage user-generated content
- Send out personalized emails
- Use SMS marketing
Want to start leveraging BOGO promotions to grow your WooCommerce store? Advanced Coupons can help! This powerful plugin extends the default coupon functionality of WooCommerce, allowing you to create advanced deals like BOGO, shipping discounts, QR coupons, and more!
We hope this article helped out. Let us know which strategy you’re most excited to implement in the comments! 😉
