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How To Create Awesome Product Videos For E-Commerce

How To Create Awesome Product Videos For E-Commerce

In a world where video has become an integral part of our daily lives, generating excellent product videos is more vital than ever. As a business owner or marketer, you understand the value of a good product video in promoting your brand and connecting with your target audience.

But, let’s face it, with so much video content available, it can be difficult to stand out and capture people’s attention.

Fortunately, we prepared this article to help you create engaging product videos that not only showcase your products but also connect with your audience on a human level. We’ll also share some tricks up our sleeves to make editing easier for you. Let us get started!

Creating Product Videos

Video is the future of modern business, no doubt about it.

Our society is totally video crazy but in a good way! People crave content that brings value to their lives, whether it’s entertaining or informative. And let’s face it, even though we mostly watch videos for entertainment, we also want to learn something new while we’re at it.

Example: Amazon Product Video
Example: Amazon Product Video (click to zoom)

That’s why informational videos have become so popular as a modern educational tool.

They’re a great way for businesses to showcase their products and services while also providing value to their audience. With consumerism at an all-time high, more and more people are watching product videos to get an idea of what they’re interested in buying.

Now, creating an awesome product video on a budget might seem like a daunting task, but trust me, it’s totally doable! You just need to follow a few simple steps and use the right tools and resources.

By doing so, you can create a video that not only showcases your product but also connects with your audience on a personal level. So, let’s dive in and create an awesome product video that will make your business stand out!

Why Deliver A Product Video?

When it comes to showcasing your product, a video can really bring it to life, especially in today’s world where written information is not as popular as it used to be. With a product video, your potential customers can analyze your offering as if they were examining it in person.

Additionally, creating a product video not only attracts new customers but also increases conversion rates and ultimately boosts your revenue. It’s an essential part of developing your product story and building a loyal customer base.

So, before we dive into the nitty-gritty of creating your own product videos, let’s start with three basic tips for catching your audience’s attention:

3 Tips for Making A Compelling Product Video

Tip #1. Storytelling

When creating suspense around your product, you have to remember that it’s all about building a narrative. Your brand should be portrayed as a story that begins with a vision and progresses through your subsequent successes.

This brand story will draw attention to your business and set the stage for your individual product videos.

Each product video should tell a unique story that entices customers to learn more about the story of your product and business as a whole.

A compelling story in your product video will capture your audience's attention and keep them engaged.
<em>A compelling story will capture your audiences attention and keep them engaged <em>

And when people are engaged, they’re more likely to purchase your product.

For example, if you produce eco-friendly cleaning products, tell a story about a family who’s struggled to find safe and effective cleaning products. Show them using your product and highlight its unique features. By doing so, you create suspense around your product and draw customers to your brand.

2. Don’t Overdo It!

We live in a society where attention spans have reached an all-time low due to the prevalence of smartphone technology and the bite-sized content that is consumed through it. However, it’s important to note that this trend does not reflect the entire population, but rather a microcosm of it.

To effectively connect with your audience, it’s crucial to understand their preferences and appeal to their true nature. For example, if your target audience prefers short videos, it’s best to focus on creating content that is concise and to the point.

Example Product Video
Example Product Video (click to zoom)

Consumers appreciate videos that can provide the necessary information quickly, allowing them to continue with their daily routines. Short videos are not only more shareable on social media platforms, but they also engage the target demographic more effectively.

Moreover, short videos are proven to be more effective in retaining the interest of viewers and aligning with the best SEO practices. So, if you want to effectively communicate with your audience, it’s crucial to create content that is tailored to their preferences and optimized for maximum impact.

3. People-First Approach

Adopting a customer-first mentality is a winning strategy that has stood the test of time. The saying ‘the customer is always right’ has become increasingly relevant in today y’s transparent business world.

If your product video is instructional, it should speak directly to your audience, addressing their specific needs. By establishing a connection with your customers, you can gain their trust and support for your objectives. This, in turn, can help them identify with your product video and brand.

Bridge the gap between you and your audience by directly communicating with them.
<em>Bridge the gap between you and your audience by directly communicating with them<em>

It is essential to understand your audience and use that knowledge to appeal to their true nature. By incorporating emotion, personality, and honesty in your product video, you can make a lasting impact on your customers. Remember, understanding your customers’ needs and desires is key to creating a successful video that resonates with them!

How To Create Awesome Product Videos

Now that we’ve covered some initial pointers for the product video-making process, let’s dive deeper into the details. Here are five critical steps to create an outstanding product video:

Step 1: Set Goals For Your Product Videos

To create a successful product video, it’s essential to set realistic goals from the outset. By brainstorming ideas and asking yourself why you’re creating the video, you can establish an honest perception of your intentions.

The chances are your video will fall into one of the following categories:

  • Building Brand Awareness
  • Generating Leads
  • Explaining Product Features

For example, if your goal is to build brand awareness, a short, snappy, and intriguing advert that encourages consumers to do a bit of digging might be the way to go. If you’re looking to explain specific product features, instructional videos tailored to your audience will be more insightful.

Your objectives or goals will ultimately shape the direction of your video, which is why it’s important to establish them from early on.
<em>Your objectives or goals will ultimately shape the direction of your video which is why its important to establish them from early on<em>

While most videos may differ, the importance of establishing clear goals remains constant. Doing so will help everything fall into place and ensure that your video effectively achieves its intended purpose.

Step 2: Identify Your Audience

It’s crucial to identify your target audience when creating product videos. While the video should be easy to follow for those outside of your niche, it should contain nuances that resonate with your inner circle. These quirks will help build strong customer relationships and make your content more memorable.

To begin identifying your target audience, consult with your sales team as they understand the people most likely to buy, their preferences, and their characteristics. Direct communication with your clientele and monitoring your competition for new ideas are also beneficial.

Once you’ve identified your target audience, evaluate your product’s biggest selling points and consider how to promote them authentically. This process requires honest analysis and a deep understanding of your audience to create a video that resonates with them.

With time, you’ll learn the best tone to address your audience and how to boost your videos!

Step 3: Write An Intriguing Script

To create a product video that really connects with your audience, you need to start by putting yourself in their shoes. What are the common challenges they face?

How can your product help solve those problems?

How to Write a Script for a Video Guide From TechSmith
How to Write a Script for a Video Guide From TechSmith (click to zoom)

It’s important to keep things conversational and engaging when crafting your script. For example, you can use language that reflects your brand’s personality and values. Don’t be afraid to inject some humor or personality into your video, as this can help make it more memorable and relatable.

Throughout the video, focus on promoting the benefits of your product rather than just its features. This will help your audience understand how your product can make their lives easier or better, which will make them more likely to buy.

At the end of the video, make sure to include a clear and compelling call to action that encourages viewers to take the next step. Whether it’s visiting your website, signing up for a free trial, or making a purchase, the CTA should be easy to understand and follow.

Step 4: Shoot The Video

Filming is the fun part of the process, where you get to see your vision come to life on screen.

But to make it successful, you need to have the right pieces in place!

First, consider the talent you’ll use in your video. Whether it’s a narrator or a model, they should have an appealing look and voice. However, don’t sacrifice authenticity for perfection.

Step 4: Shoot and edit the video according to your brand
Step 4: Shoot and edit the video according to your brand (click to zoom)

Your talent should also reflect your brand values, so using real employees can be a great way to showcase your people-first approach.

Make sure to have the necessary equipment for capturing your vision, and don’t forget to rehearse and do multiple takes to get the best footage possible. With the right pieces in place, your filming process will be a success!

Step 5: Share Your Product Videos With The Masses

Now that your video is complete, it’s time to get it in front of your target audience. No matter how great your video is, if nobody sees it, it’s essentially useless. That’s why marketing your video is just as important as creating it.

Though your marketing techniques will differ on a case-by-case basis, there are many popular options for disseminating content:

  • Social Media Platforms
  • Your Homepage
  • Your Landing Page
  • Nurturing Emails
Product Video on Landing Page Example
Product Video on Landing Page Example (click to zoom)

Don’t let a lack of funding hold you back from producing an excellent product video. With a bit of creativity, you can create a memorable video on a shoestring budget.

Remember to engage your audience and keep their interest throughout the video!


Product videos are a growing trend to promote products online, and for good reason: they can capture the attention of consumers while also conveying the benefits of your products in an engaging manner.

In this article, we walked you through the processes necessary to make an excellent product video:

  1. Set Goals For Your Product Videos
  2. Identify Your Audience
  3. Write An Intriguing Script
  4. Shoot The Video
  5. Share Your Product Videos With The Masses

Do you have any questions about creating product videos? Let us know in the comments!

author avatar
Belle Berber Writer, Content Manager

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