Using WooCommerce coupon codes to create free offers for your store can be incredibly powerful for boosting your revenue.
A free offer gives customers things like:
- Free shipping
- Free products; or
The free offer might also be something that is given to the customer automatically. Or more commonly, activated with a coupon code.
In this article we will cover:
- WooCommerce free gift coupons – so you can give a free product with the purchase and how to use a coupon to add a free product to the cart
- How to give a free product automatically based on cart conditions
- WooCommerce free shipping – free shipping coupons and WooCommerce shipping coupons that discount shipping
- How to grant automatic free shipping over an amount
- Troubleshooting free shipping coupons that aren’t working
- Video tutorials showing exactly how to create these free offer coupons in WooCommerce
WooCommerce Free Gift Coupons
WooCommerce free gift coupons – using a coupon to give away a free product – can be a very effective way to incentivize your customers to make their purchase or purchase a bigger amount.
It can generate a huge amount of interest in your products and can be a fantastic incentive.
It’s also a low-cost way to get people interested in new and exciting products via product samples.
Reasons you might want to give away a free product with a coupon:
- A promotion or deal (satisfy some condition and get a free product, eg. orders over $50 get a freebie)
- As exposure for a new product
- Giving customers sample sizes of related products (great for upselling on their next order)
- Bundling of supporting products where you still want to sell those items separately
In WooCommerce, it’s traditionally been very hard to give away free products with a purchase based on the condition that they’re buying certain items.
Actually, it’s pretty much impossible with just the default WooCommerce.
The reason is that the default coupons can only restrict the usage of the coupon. It doesn’t let you define additional actions to take after the coupon has been applied which is what you really need to pull this off.
The closest I figured that you can come with just the default WooCommerce features is to create a coupon that gives a 100% product discount and restrict it to so that it only applies if that particular product is in the cart.
But that is very inconvenient for the customer because they need to know which specific product and they need to add it to the cart themselves.
It also isn’t great for the store owner since they can’t also restrict it so that it only applies when a specific product is in the cart. Or whether the user is logged in/out, or whether they’re a guest or not, or whether they’ve purchased a particular product in the past.
In short, it’s too restrictive to actually use in a real-life store scenario. So, what is the solution?
Implementing Free Gift Coupons With Advanced Coupons
If WooCommerce can’t provide this feature natively, what is the solution?
It’s a tricky requirement, but our plugin Advanced Coupons for WooCommerce can handle this with its “Add Products” feature.
Advanced Coupons adds lots of extra features to your standard WooCommerce coupons, but there are three very important (and versatile) features in particular that we’ll be using in this guide today:
- Add Products – this feature lets you add a product to the customer’s shopping cart when a coupon is applied. You can also choose to override the price which is very important here.
- Auto Apply – this feature, as the name suggests, automatically applies the coupon to the customer’s shopping cart.
- Cart Conditions – this feature lets you determine when it should allow the coupon to be applied. Used in conjunction with the above two, it gets very powerful indeed.
I filmed a quick video screencast to show you exactly how to set up a coupon that not only gives away a free product to the customer but also lets you set it up to be auto-applied either on every order or only in some cases (by using Cart Conditions).
Before we go through the setup, first make sure that your website has a WooCommerce compatible theme. You may encounter a problem in the process when your theme is not compatible. Check the link to get some WordPress themes for online store that you can use.
Step 1: Set Up Your Free Product
Using the “Add Products” feature is as simple as selecting what specific product to add, by searching for it by name, then defining how many of that item give and whether you want to override the price.
But the first step is to create or select the product that you want to give when the coupon is applied.
Step 2: Create A Coupon
Next, I created a coupon in WooCommerce.
You’ll notice in the screenshot here there are probably a lot more tabs down the left-hand side of my interface that you might see in your WooCommerce interface. These extra tabs are added by Advanced Coupons for WooCommerce.
Step 3: Set Up The “Add Products” Settings
Now the important bit, configuring which product to give when the coupon is applied and in what quantity and what price.
Hit the “Add Product +” to add a product to the table. Searching and selecting the product is easy, just search by name. Then set the quantity you want to give.
The price is where it gets interesting (and fun!)
You can choose from either leaving the price as is (ie. no discount), overriding the price to a specific amount, discounting the product’s price via a percentage amount, or discounting the product’s price by a fixed amount.
In my example, I chose to override the price and set the amount to $0.00 because I wanted to give it away for free.
Now save the coupon and test on the front end.
If you add the coupon to the cart, it should add that product as you specified in the Add Products tab.
Give A Free Product Automatically In WooCommerce
Having WooCommerce apply coupon automatically can be a great way to increase the uptake of your special deals and to get more orders.
If you run a store, you’re probably aware that the easier you make your special deals to redeem for your customers, the better they will respond.
An automatically applied free product or gift offer means:
- Less friction
- Fewer support questions
- Surprise factor
- Less work for the customer
We have a full guide on how to have coupons apply automatically in WooCommerce here but it’s very simple to do in Advanced Coupons:
Step 4: Set To Auto-Apply
All you need to do is set the checkbox on the right of the screen.
A coupon that is auto-applied means that the system will check to see if the “Cart Conditions” has been satisfied.
If you wanted to apply your free product to every single order, regardless of what they’re buying or what their cart subtotal is, then you can stop here.
The next section will show you how to create rules for when your coupon is allowed to auto-apply.
Additional Restrictions You Can Apply When Giving Free Products
Adding a free product is just the beginning.
Beyond that, you can also use the coupon for other things such as giving a further discount or applying restrictions to when they can use the coupon.
You can also do things like:
- Have the coupon automatically apply when it detects that it’s eligible
- Present the user with a notice when the coupon is eligible to be applied. Also, provide them with a 1-click button to apply it
- Restrict the usage of the coupon based on other factors such as their subtotal amount or whether they have certain other products in the cart, or whether they have ordered something before.
This last point will be of great importance to you if you want to give away a product but only if they’re ordering something else specific.
In my example though, I’m going to show you how to apply the coupon only when the cart subtotal is over a certain amount.
You might want to do this if you know that most of your products are $50 or less and you want to encourage people to order multiple items in one order.
In this case, you’d set your free product to be given only when they purchase over $50 worth at once.
Here’s how the cart conditions would look for that type of rule:
You can build up cart conditions with amazing flexibility because it works like a “rules engine”. Meaning you can group and daisy chain conditions and groups of conditions together. All of the things need to be true before that coupon (and therefore the free product) can be applied to the customer’s cart.
For example, adding an extra condition like testing the user role:
Or even this one where we allow usage in two distinct scenarios:
As you can see when you start chaining multiple conditions and condition groups together you can get some pretty powerful rules happening.
Examples Of Free Product Deals
The deals you can run with free products is limited only by your imagination.
Here are a few ideas that our customers are using in practice:
- Giving away a free product on a customer’s second order
- Give a free product when customer’s cart subtotal reaches a certain amount (to encourage larger orders)
- Sample product giveaway when a customer buys a specific related product (great for getting them to experience a new product so you can upsell them on a full-size version on their next order)
- Giving free samples of new products for any wholesale order
- Promotion where a customer buys a high priced item (eg. a laptop) and they get a free add-on item (eg. a portable mouse)
- Adding support products that are required to give away when the main product is purchased (but still having the support product available for straight purchase on the store as well, meaning inventory is tracked for the giveaway items too)… hint: use the auto-apply feature for this!
There are also product deals called BOGO deals (which stands for Buy One, Get One) and the “get” part of the deal could potentially be a free product.
See our full WooCommerce BOGO coupon guide for how to implement this.
WooCommerce Free Shipping
So, you want to create a free shipping offer for your WooCommerce store?
In this section, I’ll show you how to create a simple free shipping offer using WooCommerce’s built-in coupon functionality. Then I’ll expand on that by showing how to do a free shipping coupon.
After that I’ll show you how to create an even more advanced version of a shipping coupon with functionality like scheduling your coupon to automatically run during certain dates, adding restrictions (like only offering free shipping for certain products), letting users apply the free shipping offer by clicking a button or URL, and a whole lot more.
Ready to go? Read on!
How To Create A Free Shipping Offer Using Native WooCommerce Functionality
For basic uses, you can create a free shipping offer using built-in WooCommerce functionality.
This method works in a pinch, but there are some limitations when it comes to scheduling your coupon, restricting access, and offering other features to incentivize shoppers to make a purchase.
In the next section, we’ll show you how the Advanced Coupons plugin can help you fix those limitations.
For now, though, here’s how to create a free shipping coupon in WooCommerce…
Step 1: Enable Free Shipping Method
To get started, you need to create a shipping method for your free shipping discount.
To do that, go to WooCommerce → Settings. Then, click on the Shipping tab and edit the shipping zone for which you want to create your free shipping offer:
Then, click the Add shipping method button:
In the popup, choose Free shipping from the drop-down and then click Add shipping method:
Then, edit the new free shipping method that you just created:
In the pop-up interface, use the Free shipping requires… drop-down to select A valid free shipping coupon. Then, save your changes:
Step 2: Create A Free Shipping Coupon
Next, you’re ready to create the actual free shipping coupon that shoppers can use to take advantage of the free shipping method that you just created.
To do that, go to WooCommerce → Coupons and click Add coupon:
In the next screen, enter the coupon code that you want to use at the top and then check the box for Allow free shipping:
If desired, you can then use the Usage restriction and Usage limits tabs to restrict access and usage of your coupon. For example, you could only let shoppers use the coupon for orders of $50+.
Once you’re finished, click the Publish button to make your coupon live:
And then customers will be able to apply the coupon in their carts or during checkout:
How To Create A More Advanced WooCommerce Shipping Coupon
Advanced Coupons is a WooCommerce plugin that lets you run more intelligent coupon campaigns.
While you can use it to create any type of coupon, it also works perfectly with free shipping coupons and will let you create some interesting types of offers.
Here are some of the things that you’ll be able to do with this plugin that you can’t do with the default WooCommerce coupon functionality:
- Schedule start/end dates for your free shipping coupons. While the native functionality lets you set an expiry date, there’s no way to schedule a start date. With Advanced Coupons, you can set up time-sensitive campaigns to run automatically.
- Automatically apply the free shipping coupon in shoppers’ carts based on a variety of conditions that you can choose.
- Restrict coupons to certain user roles. For example, you could create a special free shipping coupon that’s only available to paying members at your site.
- Show coupon notifications with a “click-to-apply” button. For example, you can display a notification when the user meets the conditions to use the free shipping coupon.
- A whole lot more!
Advanced Coupons for WooCommerce adds its functionality to the native WooCommerce coupon feature. So to get started, you’ll repeat the exact same steps that you saw above to create your basic free shipping coupon.
Only now, you’ll have a whole heap of new options in the regular WooCommerce coupons interface, contained in a bunch of new tabs on the side:
Here are some of the things that you can do with these extra features in the context of a free shipping offer coupon.
Create A Start/End Date For Your Free Shipping Coupon
To schedule your free shipping coupon to only run during certain dates, go to the Scheduler tab. There, you can enter a Coupon start date and Coupon expiry date. You can also customize the messages that appear if a shopper tries to use the coupon before or after it’s live:
Below, you can see how the message appears when a user tries to enter the coupon before the deal starts:
Give Shoppers A One-Click Apply Button When They Meet Certain Conditions
If your free shipping coupon has restrictions, such as a minimum order amount, Advanced Coupon’s One-Click Apply Notification feature is a great way to give your shoppers a little extra motivation to finish their order once they qualify for the free shipping coupon.
Instead of forcing them to remember to apply the coupon, this feature will pop up
To create your own notification, go to the One-Click Apply Notification tab. Then, check the box to enable the feature and enter the text you want to use for the button and message:
Restrict Free Shipping Coupon To Certain User Roles
Want to limit who can take advantage of your free shipping coupon by user role? You could offer targeted free shipping coupons to:
- Members at your membership site or online course
- Vendors at your multi-vendor marketplace
- Any other user role!
To enable this functionality, go to the Role Restrictions tab and check the box for Enable role restrictions.
Then, you’ll be able to choose exactly which roles are able to use this coupon, as well as enter an error message that displays to other user roles:
Create A URL That Applies Free Shipping When Visited
For another way to make it easy for shoppers to access your free shipping deal, you can use Advanced Coupons’ URL Coupons functionality.
With this feature, you can share a special URL that automatically applies the free shipping coupon when people visit it.
This is especially great if you’re promoting your free shipping deal on social media. All you do is share the link to your social followers and they’ll be able to take advantage of the deal right away.
To configure this feature, head to the URL Coupons tab. There, you can get the URL, as well as add a custom redirect and message. For example, you can automatically redirect people to their carts and give them a success message like this:
Give Free Shipping Automatically Over A Subtotal
The last example I want to show you is how to give free shipping automatically when the customer has gone beyond a certain subtotal in their cart.
To do this you need the cart condition called “Cart Subtotal”:
You will also need to specify the auto-apply to be enabled:
Now when the customer places more than $150 in their cart (or whatever amount you specify) they will receive their free shipping via this automatically added coupon.
And when their subtotal drops below $150 the system is smart enough to remove the offer automatically as well.
Get Creative With Cart Conditions
We’ve highlighted a few specific situations above, but the powerful thing about Advanced Coupons is that it lets you create your own unique situations using its Cart Conditions feature.
Here, you can add a variety of conditions to your free shipping offer, including:
- Product quantities
- Order subtotal or quantity
- Customer logged in status
- Customer user role
- Within X hours of last order or registration date
- Whether the customer has ordered something specific before
You can mix-and-match these rules to create your own custom scenarios:
For example, you could offer free shipping on certain products or certain quantities of products. Or, you could offer free shipping as a special loyalty perk for customers who reorder within a certain timeframe.
Troubleshooting: WooCommerce Free Shipping Coupon Not Working
There are several potential causes for a free shipping coupon not to work. We’ll cover them one by one.
Potential Cause #1: No free shipping defined
If you want your free shipping coupon to actually work you need to make it possible to actually get free shipping.
No free shipping enabled = no possible way for the system to grant you your free shipping.
Potential Cause #2: Coupon Has Been Restricted
WooCommerce has coupon features that restrict the number of usages of the coupon. This will also apply to coupons that just grant free shipping.
You can restrict coupons based on the following:
- Total use the coupon has had
- Times a single customer has used it
- Max number of items it can apply to
Firstly, ensure that the settings on your coupon are correct the way you want them.
Next, make sure that your customer hasn’t hit one of those restrictions already. If they have that would explain why it’s not working.
Potential Cause #3: Coupon Is In Draft Status
If the coupon is working for you as an Administrator or Store Manager user role, but not working for Customer roles or Guests then it’s likely the coupon is not in Published state.
The only way to change the status of a coupon is via the Publish box on the top right of the screen when you’re editing the coupon.
Potential Cause #4: Plugin Conflict
If you’re confident that it’s not a configuration issue with the coupon itself, it’s possible that another plugin is causing a code conflict.
This can be especially true in the case of a WooCommerce free shipping coupon not working because there are many plugins that alter the way shipping works in the system.
In this case, it’s advisable to do a “general debug” which should help you isolate what is happening.
To do a general debug you should:
- Disable all other plugins except WooCommerce
- If possible switch to one of the default themes (like TwentyEighteen)
- Check to see if the issue is still present
- If the issue is no longer present, start re-enabling plugins one by one, testing in between for the problem
- Continue until you isolate which plugin or theme causes the malfunction
If you can eliminate the problem plugin, do so. Otherwise, it’s time to reach out to that plugin’s author. Ensure you give them all the evidence that points to their plugin being the cause.
When To Use Free Offers In WooCommerce
Whether you are giving a free product or a free gift or even if you are giving free shipping to your customer, people always appreciate getting something for free.
And now that you’ve finished this article you know exactly how to go about implementing your free offer in WooCommerce!
With Advanced Coupons for WooCommerce by your side, you can even make free offers with more advanced marketing strategies so you can get the most marketing bang for your buck.
If you have any questions about setting up free offers in WooCommerce feel free to leave a comment below!