BOGO deals are a fantastic way for store owners to give attractive-looking incentives to customers without sacrificing lots of profit. This article will show you how to set up and configure a WooCommerce BOGO coupon on your store.
What does BOGO stand for?
BOGO is an acronym that stands for “Buy One, Get One”, it describes a type of pricing deal that retailers use to give discounts to customers where it appears they’re getting something for free or cheap, but over the total quantity of the deal, the store still makes a good profit.
For example: “Buy 2 T-Shirts and Get 1 T-Shirt Half Price.”
In this example, it appears to the consumer that they’re getting a shirt for 50% off, but actually the store is only giving a 16.66% discount overall when you consider the other two shirts.
Making A WooCommerce BOGO Coupon
ere’s how you run a BOGO deal in WooCommerce with Advanced Coupons installed:
We’ve made it really simple for you, the store owner, to set up and execute on a BOGO deal. You can find the BOGO edit screen under the General tab and change the Discount type to Buy X Get X Deal (BOGO).
In the context of online sales with WooCommerce, a BOGO coupon is a coupon that your customers can use to redeem one of these types of deals.
In WooCommerce, running a BOGO-style promotion with just the core coupon features is impossible. You will need an extension that adds the extra BOGO features to the store.
Advanced Coupons is the only solution that fully implements multiple different kinds of BOGO coupons in WooCommerce. You can run BOGO coupons in four ways:
- With single products (e.g., Buy X of this Product, Get X of this Product)
- BOGO with a group of products where the customer can choose (e.g., Buy Any Of Product X, Y, Z, …, Get Any Of Product X, Y, Z)
- With a product category or categories (e.g., Buy Any Product From Category X, Get Any Product From Category X)
- With Any Product in the store
You can mix and match the “Buy” and “Get” types with these options. The products that trigger the deal don’t necessarily have to be the same products in the applying part of the deal.
Advanced Coupons BOGO Deals for WooCommerce
Advanced Coupons is an extension plugin for WooCommerce that adds extra features to your standard coupon interface. One of those features is for running Buy One, Get One style deals.
The BOGO deals feature is under the General tab on your coupon edit screen.
Here’s what the interface looks like for BOGO deals:
As you can see by the screenshot above, there are a few options so you can mix and match the Buy and Get types:
- Specific Products
- Any Combination of Products
- Product Categories
- Any Products
BOGO Deal Examples You Can Run
Here are some examples of the kinds of BOGO deals you could run:
- A coffee pod machine and choose a free pack of coffee pods from the coffee pod category
- A coffee pod machine and get your first pack of coffee pods half price!
- 2 pairs of shoes and get a third pair free
- 1 t-shirt and get another t-shirt half price
- 2 bottles of shampoo and get another free
All of the mentioned BOGO deals are possible in Advanced Coupons. There’s heaps of flexibility too so you can run even more types of BOGO deals too.
But first, let’s discuss in more detail Buy Types and Customer Types.
What is a Buy Type?
A trigger is what causes a BOGO deal to become active. It is what the system sits there waiting for to give the customer the deal.
Think of it like this, under what conditions should a customer get this deal? For example, if they need to have a specific coffee pod machine product in their cart, you would specify it here.
The Buy Type determines how that trigger works.
The specific product buy type lets you trigger a BOGO deal when specific products are in the cart. You must specify exactly what products should be in the cart and what quantities before the deal becomes active.
This is good for cases where the product you are promoting is precisely known, such as a particular model of a coffee pod machine.
Any Combination of Products
You also can choose whether it should trigger on any combination of a list of products. This is handy for promotions where they’re allowed to have any combination of a set of products, but the products have no other particular grouping.
It will trigger the deal as long as there is any combination of those products in the cart as long as the total quantity requirements are met.
This type is also handy for running BOGO deals on Variable product types, where many other WooCommerce BOGO plugins fail. You can specify all of the variations of a product in here, and it will treat every variation like an individual product (which is how WooCommerce actually sees them too).
For example, if you have a t-shirt promotion, they need two shirts in the cart. If you offer a specific shirt in blue and red, and green, they can choose any combination of those as long as the overall quantity on the cart is 2.
And lastly, you can choose whether it should apply based on a product category.
For example, any two products from this specific category/category.
This works really similarly to the Any Combination of Products buy type, but it just uses all products in that category or categories at the specified quantities.
What is a Get Type?
The Get Type focuses on the “get” part of the deal or what they should get, specifically, if the deal has been triggered. It’s called “Get Type” because it is focused on what is being applied as part of this deal.
The Specific Products Get type means they get a specific product at your desired quantity. You can also tell it to override the price, give a % amount of that product, or whatever you need.
When the customer adds a specific product to the cart, the system will automatically adjust the pricing of the item they add to satisfy the deal.
Any Combination of Products & Product Categories
Next are the Combination Products and Product Categories types. I will talk about them together because they behave the same. When a customer triggers a deal, the system needs to fulfill the deal to have the “Get” product put into the cart.
Because the system doesn’t know what the customer wants from that category or group of products, it has to wait for the customer to put them in the cart.
Once they have selected eligible items from either the category or group of products, the system will automatically adjust the pricing of the items to satisfy the deal, just like in the case of the specific product.
But what if the customer adds multiple eligible products?
In this case, the system will always give the cheapest item to the customer. In this way, it favors the store owner.
How does the customer know when/which products to add?
As mentioned, when applying a deal, the system must have the customer add the “get” product to the cart. Once they do so, the system will adjust automatically.
You can tell the customer what to do when they trigger a BOGO deal but haven’t satisfied it yet, show them a message. It’s called a BOGO notification.
You can customize this message however you want to clarify to the customer how to redeem the BOGO deal.
Yay! You’ve just triggered the 2-for-1 t-shirts deal, add one more product from the T-Shirts category and you’ll get it for free!
Choose Free T-Shirt
When the deal is triggered and the coupon is added, it will look something like this on the cart:
This message serves as the instructions for what to do next, but it doesn’t add the products. It’s up to your customer to adjust their cart with whatever they choose.
Because of this, we recommend you direct them with the button on the message to the area on your site where they can add the correct products (e.g., the product category or shop page, or a single product page).
The System Always Gives The Cheapest Item
Another notable thing to note is that the system always gives the cheapest item for the “Get” part of the deal. If your customer adds multiple products that qualify for the “get” part, the system will check the cheapest on the cart and use that to satisfy the deal.
For example, in this case, where a customer is satisfying a Buy 2 and get the third shirt FREE, the customer was given the cheapest shirt:
The great thing about this is that if they remove one of the products which triggered the deal, and that means the trigger conditions are no longer met, then the coupon will be removed along with the product that was applied as part of that deal.
Likewise, if another product gets added that also qualifies but is cheaper, the deal will swap it over to that product instead:
It makes it impossible for the customer to claim the deal without satisfying the deal terms first or to claim the deal for the most expensive products to which they are entitled.
How To Make A BOGO Deal With A Specific Product In WooCommerce
The following tutorial shows how to make a BOGO deal with a specific product, it’s your classic “Buy One of something and Get One of something” deal.
The tutorial shows you how to run a BOGO deal on your WooCommerce store where the deal involves just one specific product.
Step 1 – Set the trigger for a specific product
Go to the BOGO tab on your coupon and select the “Specific Product” option under the Buy Type drop-down box.
Add a row to the table, and it will ask you to search for a product to add. You can search for the product by name and add it to the row.
Click on Add to ensure it’s added to the table.
You can add multiple rows to the table to ensure they have all those products on the cart to trigger the deal. In this example, we’re choosing to use just one product.
Step 2 – Set the get type for the specific product
Next, choose the same, Specific Product from the get type dropdown.
You need to add that product to the cart to satisfy the deal. In our example, we are adding the same product so that it buys 1 of the product and gets 1 of the same product.
Step 3 – Configure the BOGO notification message
The BOGO notification message lets you show a message when the user is unsatisfied with the deal. You can tell them to adjust the quantities and link them to the single product page.
How To Make A BOGO Deal With A Group Of Products In WooCommerce
The following tutorial will show you how to make a BOGO deal in WooCommerce, where you want to let the customer choose from a group of products.
It starts getting tricky because managing a BOGO deal across multiple products where the customer can choose and get any of them is not easy.
Step 1 – Set the buy type to a combination of products
First, you must set the buy type to “Any Combination of Products.”
This will let you define the number of products in a list so the system can check if any combination of those products is in the cart.
It doesn’t matter what combination of products there is; it will figure it out.
Step 2 – Set the get type to a combination of products
Next, you must define what products should be used for the get part of the deal. Select the “Any Combination of Products” get type.
You can then search and input the products to be considered eligible. Again, it doesn’t matter what combination of products the customer chooses.
The system will figure it out and give the cheapest option:
Step 3 – Configure the BOGO notification message
Lastly, you may want to configure a BOGO notification for this type of deal because the customer will need to know what to do to satisfy the deal.
I recommend you link the button to a place where they can see all the available options. This might be the shop page, an archive, or even a custom landing page displaying the eligible products.
How To Make A BOGO Deal With A Product Category In WooCommerce
Our last example is making a BOGO deal where the products span a category. We’ll use the same product category in this example, but you can even trigger it across multiple categories.
Keeping track of all the products that are eligible for a deal or able to trigger a BOGO deal is complex, and it’s something that not all plugins that claim to do it can do it properly. Advanced Coupons works and can execute these kinds of category-based BOGO deals properly on your WooCommerce store.
Step 1 – Select the buy type as product category
Firstly you want to select the Product Category option from the BOGO buy type.
This will let you specify which categories can trigger the BOGO deal.
Step 2 – Select the get type as product category
Next, you want to select Product Category as the get type as well. You can specify the categories that should be considered eligible for the “get” portion of your BOGO deal.
Step 3 – Set the BOGO notification message to point to the category
Lastly, you can set the BOGO notification to tell people how to redeem the deal if they haven’t satisfied the Get portion yet.
This is handy for category-based deals because you can point the notification button straight to the category archive, where they can select their product:
Automatically Applying WooCommerce BOGO Coupons
So can you take this one step further?
Yes, the next logical step is to automate the application of the deal, and for this, we will introduce two other features:
- Cart Conditions
- Auto Apply
Cart Conditions lets you determine whether a coupon should be allowed to be applied or not. Here’s a little article which explains what conditions you can test for.
Here’s a video tutorial on how to automatically apply a BOGO deal coupon in WooCommerce:
Here’s a few tips on setting the Cart Conditions:
When you try to apply the coupon, it will check the cart conditions you have set, and if it doesn’t match, it will not allow the coupon to be applied.
This is great when you want to test for conditions like whether certain products are in the cart or whether there are products from a certain category in the cart.
In our example here, we also want to pair this with the Auto Apply feature.
Auto Apply lets you apply WooCommerce coupons automatically. It will apply only when the Cart Conditions you set are true.
These features working in tandem mean that a coupon like a BOGO deal can be triggered automatically, surprising and delighting the customer.
WooCommerce BOGO Plugin
So to wrap up, yes, it is possible to run BOGO deals in WooCommerce.
Advanced Coupons is possibly the most comprehensive yet easiest to use, especially from the customer’s perspective. It’s also very flexible too. As a store owner you’re able to run all kinds of deals you couldn’t run before.
Remember, BOGO is just one part of Advanced Coupons; if you want to see what else Advanced Coupons offers, head over to the pricing and features page for a full rundown.