Setting up your online e-commerce store with WooCommerce is the easy part. Then comes the hard part where you have to market and promote your business to get eyeballs on your products or services. You’ll need to employ every trick in your marketing arsenal to stay one step ahead of your rivals and eventually turn a profit.
This is why using WooCommerce marketing plugins is essential to your success. They can help you promote your store by adding extra features to your site. They also automate basic routine tasks to help you expand your reach further.
In this post, we’ll discuss what to look for in a marketing tool. We’ll then look at some of the best WooCommerce marketing plugins to help you promote your store. Let’s get started!
What to look for in a Marketing Plugin?
There is a broad range of WooCommerce marketing plugins out there. However, it’s important to choose the ones that best suit your needs. Let’s look at some factors to consider when looking for the right tools.
Ideally, there should be a one-off cost for the plugin. If you have to pay a fee per year, it might end up being a bit pricey. You wouldn’t want to spend a large amount of your annual profits on plugins.
Moreover, the right plugin must improve the User Experience (UX) of your site and entice buyers to make a purchase from your store.
Additionally, you may want to look for marketing plugins that can help you run your site more efficiently. For instance, some tools enable you to automate tedious tasks, which can help to optimize your workflow.
Finally, you may want to read the user reviews. It’s also a good idea to check what technical support is offered, just in case you run into issues when using the plugin.
10+ WooCommerce Marketing Plugins to Promote Your Store
Now that we’ve looked at the most important things to look for in a marketing plugin, here are our top recommendations for WooCommerce tools that can help you promote your store.
Everyone likes coupons and special deals, so one of the best ways to promote your store is to offer your customers a discount. You can do this is by using our Advanced Coupons plugin.
Our plugin gives you the ability to offer different types of deals, which can be triggered when at least one condition is met. This includes Buy One Get One (BOGO) deals. As the name suggests, the customer gets one free item when they buy a product.
Another option is to make discounts available on certain products on your site. You can then promote your deals on your social media pages or newsletters.
Moreover, you can use Advanced Coupons to run a loyalty program, where you can award loyalty points based on how much the customer spends. Your clients can then spend these points on future purchases.
As your online business starts to scale up, automation becomes the name of the game. You can’t possibly do every single manual task by yourself, so leaving the repetitive stuff to automated scripts frees up valuable time in your workday.
This is why Uncanny Automator is worth a serious look. This plugin gives you complete control over what should happen when a user performs a particular action on your site.
For example, you can instruct it to automatically send out emails to a customer, such as satisfaction surveys or coupons, and add their details to a Google Sheet. If you like to have automation working for you 24/7, Uncanny Automator should be on your shortlist of WooCommerce marketing plugins to try.
Email marketing is becoming increasingly popular. However, some people may be reluctant to hand over their email addresses. One way to get around this problem is to offer them an irresistible deal.
This is where OptinMonster enters the picture. This plugin provides professional and attention-catching website signup forms. You can simply include your special offer in the form, and add it to your website using one of the pre-designed widgets.
OptinMonster automatically detects when the customer’s browser is using AdBlock and will present a personalized message asking them to switch it off. It will also provide you with detailed analytics.
Not every visitor to an online store is an immediate paying customer. Some of them need a bit of persuasion and a nudge in the right direction.
PushEngage is a possible solution that gives potential customers a subtle and discreet “push” by showing a pop-up box at the top of the webpage. Supported by all major web browsers, this can be anything from reminding the visitor they have abandoned items in their shopping cart, to providing them with time-sensitive discount codes.
You can also provide download links to freebies or simply leave a nice greeting during a holiday period. Really, PushEngage can be used for anything you can think of.
One of the most effective ways to promote your online store is to have an army of salespeople do it for you. That’s where Easy Affiliate comes in.
This plugin enables you to run a self-hosted affiliate program, where you pay publishers a commission for every sale they bring in. It also makes it super easy for users to register to your program.
With easy-to-read analytics charts, you can see at all times how much money is coming in and who your top performers are. Moreover, the plugin has several anti-fraud measures in place to make sure you’re not being ripped off (click fraud being a common problem).
Google obviously needs no introduction. After all, it’s the search engine that can make or break an online business with just one algorithm tweak. Therefore, your marketing efforts need to start with Google Shopping, because the chances are, your potential customers are going to start with a Google search.
Google Product Feed is a WooCommerce plugin that automates sending all of your products to Google Shopping to be indexed. Your product’s availability updates in real-time so Google’s information on your store is never outdated.
The products are then linked to your AdWords account, so you can seamlessly set up your advertising campaigns. To top it all off, the plugin also pulls in all online reviews for the product and shows them on your Google adverts and WooCommerce review areas.
Pricing: Google Product Feed pricing is $79 per year (billed annually).
Some shoppers may be on the fence about trusting you with your money. In this case, some reassurance can go a long way. Seeing other people buying that same product may convince them that they too can trust your credit card numbers with you.
This is what TrustPulse aims to accomplish with their “social proof” concept. At the bottom of the website screen, users will see a pop-up balloon every time a sale is made. The first name of the customer is shown along with what they just bought.
In an ideal situation, this evokes what’s called FOMO (fear of missing out). If a visitor on your site sees other people buying your products, they may feel compelled to buy it too.
Pricing: TrustPulse pricing starts at $9 per month.
If you walk into an offline brick-and-mortar store, it’s normally the smooth-talking salesperson who manages to close the deal. This is simply because many people like this face-to-face approach, something which may be lacking with online stores.
LiveChat is your chance to bring some of that personal attention to your online business. This plugin hooks up to a variety of chat platforms to make your customer service centered on one interface. This can be anything from Facebook Messenger to WhatsApp to Apple Business Chat. When messages come into your store from those platforms, you can reply quickly and easily.
As you chat with users, you can send pre-made product cards showing what you sell. If the customer wants to buy it, they can click “Add To Cart” to buy it. You can also automate certain questions to go to certain members of your team, based on keywords in the query.
One of the most important tasks of any online venture is getting your visitors to sign up for your email list or social media accounts. This can be hard thankless work unless you make it fun for your customers.
You can give something away to your customers for free, in exchange for them doing something for you. This can be something like signing up for your email list, watching a YouTube video on your channel, subscribing to your Twitter feed, and more. The more actions the user takes, the more chances they have to win your giveaway.
Analytics plays a big part in determining what marketing campaigns are working, and which ones aren’t. To capture that information accurately, you’ll need to embed scripts for various trackers on your website.
If you have lots of tracking IDs on your site, it can all become a bit unwieldy. A tool that gives you an easy overview of your analytics trackers will make your life easier.
PixelYourSite provides a page of boxes where you can enter your tracking codes for various web platforms, such as Facebook, Google, Bing, and many others. If you are unsure how to get a particular tracking code, there are links to show you where to go.
Pricing: PixelYourSite pricing starts at $150.
Finally, we can’t miss out Facebook in a list of marketing tools for online stores. Whether you love it or hate it, this social media platform is a tightly integral part of selling online.
Facebook for WooCommerce will help you set up online stores on Facebook and Instagram. It will be connected and synced to your WooCommerce store, and your US customers can buy directly from you inside the Instagram app. The plugin also simplifies setting up adverts on these popular social platforms.
Pricing: Facebook for WooCommerce is free of charge.
Using the right combination of marketing plugins to promote your WooCommerce online store may help you overtake your competitors and see your profit margins rise. While there are many different tools that you can use, it’s important to look for ones that can improve the customer’s experience on your site, and help you run your store more efficiently.
For example, you can use Advanced Coupons to promote your products with discounts and deals. Meanwhile, plugins like OptinMonster and RafflePress can help you increase user engagement and grow your email list.
Do you have any questions about the WooCommerce marketing plugins featured in this post? Let us know in the comments section below!