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Best WooCommerce WordPress Theme For New Stores (2024)

Best WooCommerce WordPress Theme For New Stores

Your website design and appearance play an important role in your online store. After all, it’s often the first impression visitors have of your brand when they arrive on your site. Therefore, it’s crucial to make sure you select the right WooCommerce WordPress theme.

The good news is that there are so many options to choose from. The key is figuring out which features and aspects are most essential to have, and then narrowing down your choices to a few of the best themes.

In this post, we’ll start by discussing some important things to look for in themes for your online store. Then we’ll provide you with a list of the best WooCommerce WordPress themes to consider using.

What To Look For In A Modern WooCommerce WordPress Theme

A theme can make or break your website.

It affects everything from features and functionality to aesthetic appearance. Therefore, it’s important to make sure you’re considering the right factors when shopping for one.

A handful of must-haves exist when looking for a modern WooCommerce WordPress theme.

First, of course, you’ll want to ensure that it includes seamless shopping cart integration and support for various payment gateway options.

Keep in mind this won’t always be included out of the box with the theme. However, the important thing is that it is compatible with any e-commerce plugins you may be using, such as PayPal, Stripe, etc., as well as tools for extending your store’s functionality, such as Advanced Coupons.

Advanced Coupons is the #1-rated coupon plugin in WooCommerce

Depending on the type of store you have, you may already have a specific look in mind. For example, perhaps you want a minimalist design that includes a blog.

Maybe you want something bolder and more distinct?

Regardless, it’s essential to find a theme that offers a healthy amount of customization options.

Consider the type of design and customization features it offers.

Wordpress theme example
WordPress theme example (click to zoom)

For example, does it work with popular page builders such as Elementor or Beaver Builder? Does it include theme options or a Live Customizer?

Finally, consider the amount of support you’ll need.

If you’re new to WooCommerce, you may need to reference online documentation, which most themes come with. However, with a premium theme, you should also receive dedicated support.

9 Best WordPress Themes For New WooCommerce Stores

Now that we understand a little bit more about what to look for in a theme, let’s get into some of your options. Below are six of the best WooCommerce WordPress themes for new stores.

1. Reign Theme

Key to a successful community is delighted customers
The key to a successful community is delighted customers

Reign Theme by Wbcom Designs is an all-in-one solution for creating a white-label community platform and generating revenue through memberships, products, services, and more. With unlimited customization options for easy personalization, Reign Theme eliminates the need for multiple expensive tools and empowers website owners to launch and manage their online community easily. 

The theme supports popular e-commerce plugins such as WooCommerce, Dokan, WC Vendors, WCFM, and Easy Digital Downloads, allowing users to seamlessly integrate social marketplace or eCommerce store features into their community.

With one-click demo import and comprehensive documentation, setting up a community is quick and hassle-free. Additionally, Wbcom Designs offers 24/7 dedicated support for any assistance during setup, ensuring a smooth experience for website owners.

Reign Theme licenses start at $69.

2. Astra

The Astra WordPress theme website.
Great theme option if the speed and optimization of your website are important to you

Astra is another solid WooCommerce WordPress theme to use if you’re concerned about the speed and optimization of your website. Fast and lightweight, this multi-purpose theme can help you boost your SEO and maximize the User Experience (UX) for your customers, which can help increase your sales.

It also includes plenty of customization features that let you easily tailor your store based on your specific needs. For example, it includes quick-view displays of products, grid-based layouts ideal for wholesale buyers, and a collection of pre-built WooCommerce templates.

Another aspect we appreciate is that it provides multiple checkout process options. While there is a free version available, there are also premium options you can choose from. Licenses start at $47 per year.

3. Divi

The Divi WordPress page builder theme.
Popular page builder and is packed with amazing features and customization options

Divi is a powerful WordPress theme that comes with its famous page builder. It’s an intuitive solution that can be perfect for creating your WooCommerce store, no matter its size and scale.

Divi comes packed with impressive features and flexible customization options.

You can choose from a wide selection of premade layouts and elements that make visually designing your store effortless. Thanks to the templates specifically designed for e-commerce sites, you’ll find plenty of options for creating a site tailored to enhance the shopping experience for your customers.

In addition to multiple product page styles, it also comes with a header and footer builder, WooCommerce-specific integrations, and built-in split testing. The Divi theme and Divi Builder come packaged as a premium bundle that provides everything you need to build and customize your online store. Elegant Themes memberships start at $89 per year.

4. Multifox Theme

This plugin helps you make your website stand out from the competition

Multifox Theme is an ideal choice for a modern, free, multipurpose WordPress theme. It is clean-coded with a neat design that makes it a lightweight theme, greatly helping your SEO efforts.

The theme is compatible with popular plugins like Elementor, which help you build a website with the help of drag-and-drop features. You need not touch a line of code.

Additionally, this powerful WooCommerce plugin enables you to create an e-commerce website for free. The starter templates of the theme can help you quickly customize your website and build a fully functional website within minutes. The pro version of the theme provides you with extra functionalities that make your website better!

To provide a more comprehensive overview of the features offered by Multifox Theme, let’s take a look at some of its key features:

  • Sticky Add to cart
  • Product 360 viewer
  • Sale countdown timer
  • Size guide button
  • Multiple shop page column layouts
  • Display mode options
  • Page builder compatible

5. OceanWP

The OceanWP theme.
Compatible with popular page builders, it is also multi-purpose and easy to use

OceanWP is a popular, lightweight, and highly extendable theme that can be the perfect solution for your online store. This WooCommerce WordPress theme is multi-purpose and easy to use.

It offers full compatibility with some of the most popular page builders, including Elementor, Beaver Builder, and Divi. This makes it a user-friendly option that lets you build and customize your shop in no time without having to touch a line of code.

However, if you have development experience, it also provides plenty of customization options, thanks to its extendable codebase. It also comes with built-in SEO features that can help boost your search engine visibility among your target audience.

The theme itself is free to download and use. However, there are a plethora of premium add-ons you can choose from if you want to extend the look and functionality.

For example, this includes plugins for full-screen rolling, pop-ups, custom page layouts, and more. It also comes with premade sections for a blog, about us page, and portfolio.

6. Storefront

The Storefront WordPress WooCommerce theme.
The official WooCommerce theme. It is simple, straightforward, and free

Storefront is a WooCommerce WordPress theme worth considering if you’re looking for a free, simple, and straightforward option. It’s the official WooCommerce theme, meaning it comes with all the built-in functionality and features you would need to create a robust online store.

Explicitly designed for WooCommerce, this flexible theme comes with product pages and layouts that let you easily highlight and showcase your items. It also works seamlessly with the Customizer, making it an excellent option for beginners.

If you want to extend the default functionality and features, you can also choose from the plethora of extensions that are available through the WooCommerce store. In addition, you can also browse the library of child themes to make creating your site that much easier.

7. Flatsome

The Flatsome WooCommerce theme.
Has a deep integration with WooCommerce, and it also has an intuitive drag-and-drop builder

Flatsome is a popular WordPress theme that can be used by a wide variety of businesses and websites. However, its deep integration with WooCommerce is a preferred choice among online store owners looking to build a stunning e-commerce site.

The premium theme offers a ton of variety in terms of customization options. It includes an extensive collection of pre-built templates and demo sites, as well as a live page builder that helps you visualize your site as you create it. Thanks to the intuitive drag-and-drop builder, you also don’t need to know any coding to build an impressive website.

If you have a large shop or wholesale business, Flatsome may be particularly useful. It includes high-quality navigation styling options and dropdown mega menus.

A premium license for this theme starts at $59.

However, this includes six months of updates and developer support.

8. Botiga

The Botiga WooCommerce WordPress theme.
WooCommerce theme that can give your store a sleek and professional appearance

Botiga is an impressive WooCommerce theme that is built specifically for online shops. It can help give your store a professional and sleek appearance, especially if you want to add a minimalist look.

One of the advantages of this theme is how many features it includes for helping to showcase and highlight your products.

For example, it comes with several product page gallery designs, multiple checkout styles, and product card customization features. It also makes promoting your products easy and includes product search and filtering features.

9. ShoppingCart

The ShoppingCart theme demo.
A free and easy-to-use WooCommerce theme that is easily customizable

If you’re looking for a free WordPress WooCommerce theme, ShoppingCart is a worthy contender.

This elegant theme is an excellent choice if you have an extensive catalog of products to showcase and want to provide shoppers with a simple way of browsing and searching through your items.

The components are well-organized and straightforward to customize, with easy-to-use widgets that let you neatly categorize products from your homepage. If you work with multiple brands, you can also use the sleek carousel to rotate the names on the front of your site.

ShoppingCart comes with a variety of inner pages that you can use to create the necessary pages for your store. This includes a personal blog, portfolio, and about us page.

There is a lite version that you can download and use for free. However, if you’re looking for the most advanced features, you can also purchase a premium plan, which starts at $59.


The theme you choose for your website plays a vital role in the customer experience. Making sure you select one that is tailored for e-commerce sites can make the design process significantly easier.

We recommend choosing between some of the most popular WooCommerce WordPress themes. As we discussed in this post, there are seven quality options worth checking out:

  1. Reign Theme
  2. Astra
  3. Divi
  4. Multifox Theme
  5. OceanWP
  6. Storefront
  7. Flatsome
  8. Botiga
  9. ShoppingCart

Do you have any questions about choosing a WooCommerce theme? Let us know in the comments!

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Editorial Staff

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