Let’s assume we’ve completely educated you on that side of things. You’ve created a great campaign which you are planning to launch soon. You’re excited about this one, and you’re positive it’s going to blow the lid off your sales projections for the year.
As a matter of fact, you don’t want to limit it to your existing customer base. You want to spread it wide because you know it will attract new customers.
But how are you going to do this? You know you can’t just buy a list of email addresses and spam thousands of unsuspecting people… You do know that right?
If you’re using one of the popular email marketing services, you should know that. But it might be a thought for a future post.
Back to the matter at hand. You want to expand your customer base. You want to get that awesome coupon promotion you’re about to run into as many hands as possible.
Let’s do it.
Start Producing Content
If you don’t already have a blog attached to your store, now’s a good time to add one. Content marketing is an excellent way to share relevant information with your existing customers and to a broader audience.
In a few other posts here, we’ve talked about our fictional case study, The Store. We also mentioned some of the information he includes with his onboarding email when he sells an expensive handbag. A leather care how-to guide
And the best part of this? It doesn’t cost you anything. Unless you need to source writers to prepare your content.
Forum/Facebook Group Marketing
Are there any active forums or Facebook Groups in your niche? If you aren’t already visible on them, you should be.
Depending on your niche, it is still possible to find a few worthy—and active—forums. If you do decide to market on one, make sure you read and abide by forum rules. If you don’t you’re either banned or you’ve just served up some bad PR for yourself.
With Facebook Groups, you have a few options. Join someone else’s group or start your own. Frankly, do both!
If you’re just starting yours, you’ll enter your group to the sound of crickets, so you’ll have to do some work to establish it.
As with the forums mentioned above, make sure you follow the rules of the group once you’ve been accepted—if it’s a private group.
You might even want to consider joining groups that expressly state no marketing. No, not to break the rules and try to market there, but since many people are naturally curious, there’s a good chance they’ll check you out if you become active and comment.
Just make sure your comments are worthwhile. So, while not actively marketing in groups that don’t allow it, you are putting a billboard of sorts in front of others in the group. They see you.
For groups that do allow marketing, it’s a good idea to ease into it. Don’t join a group and then immediately slap some advertising on a page. At least that’s my recommendation. If that seems to be the norm in the group, go for it.
These won’t cost you anything but time and in the long run, can be highly effective.
Use Google Adwords
Depending on your store’s niche, the cost of an Adwords campaign is either reasonable or outrageous, so you’ll need to do some research.
The more popular your niche, the more it will cost you to get your ads seen but with proper keyword research and strategy it can work for you within a reasonable budget.
If you have the time and the drive to learn about it, Adwords is a great way to drive traffic to your site and ultimately your deal.
Adwords will cost you, unlike the suggestions above. But it will get eyes on your deal much quicker.
These days, if you don’t have some sort of social media presence, it’s as if you don’t exist. By now, you’ve hopefully got at least a small following.
And don’t assume that everyone who follows you is also on your mailing list. Signing up for a mailing list is a whole new level of commitment, and you need to do more work for that than it will take to get follows or like.
Don’t just post your deal and think you’re done. Find the popular hashtags in your niche and be active on them. Make sure you interact.
There are a variety of different types of influences, but for the sake of this subject, we’ll stick to Instagram influencers.
If you’re scratching your head, wondering what I’m talking about, celebrities are an example of influencers. Anyone who has a large established audience, has a measure of credibility—at least to their fans—and have the power to influence others are influencers too.
Some brands utilize the power of influencers to amplify their products.
As an example—especially if your demographic is Generation Z—Kylie Jenner has over 125 million followers on Instagram. To get a sense of the kind of power this 21-year-old wields, when Snapchat pushed a redesign of their platform in early 2018, she posted her dislike of it. And the company’s stock immediately lost $1.3 billion. Because someone barely out of her teens at the time expressed her displeasure. In a single sentence.
Imagine what expressing her pleasure in your brand could do for you!
I’m not going to imply this is an easy or inexpensive route to take. But if you could somehow manage to get an influencer with even a small fraction of the clout Kylie has, they could skyrocket your brand. With just a few words.
For more information on how this works, SproutSocial has a great article on how to identify and collaborate with influencers.
Consider Affiliate Marketing
There are millions of small bloggers hoping to make money online. Many of them are affiliate marketers within their niche.
It wouldn’t take a lot of time or effort to source them and find out how big their audiences are. If you’re in the same niche, of course.
If you have a great product and brand already, you’re likely known within your niche. Or you may need to prove that your product really does sell.
Either way, it shouldn’t be too hard to iron out an equitable deal where they market your product to their followers and in turn get a percentage of any sales that follow.
So there you have it. 6 ways to promote your deal. Some of them takes more effort than the others. With enough preparations, proper research and resources any of these can help spread the word about what you offer.