Let’s talk about something every store owner loves – special deals! Whether you have plenty of time to craft the perfect offer or need something quick, showcasing your store’s offer message shouldn’t be a hassle. But where should you feature it to get the best results?
Promoting your favorite deals and sales has never been easier.
In this article, we’ll explore 6 fantastic places to highlight your WooCommerce store’s offer message or special deals online. These tips will help boost brand loyalty, drive more traffic to your store, and so much more! So, let’s dive right into it!
Promoting Your WooCommerce Store’s Special Deal
We’ve covered a lot about coupon marketing, from several different strategies to seasonal marketing.
Now, let’s assume you’re well-versed in all that and have created an awesome campaign that’s ready to launch. You’re excited and optimistic that it’ll exceed your sales goals for the year.
But you don’t want to keep this fantastic offer just for your existing customers—you want to reach new ones too. So, how are you going to do that?
Of course, buying a list of email addresses and spamming thousands of unsuspecting people isn’t the way to go. You know better than that, especially if you’re using one of the popular email marketing services. But let’s save that discussion for another time.
Right now, the goal is to expand your customer base and get your offer message out there. Let’s make sure as many people as possible see your incredible coupon promotion.
Ready to dive in? Let’s get started:
1. Start producing blog content
If you haven’t added a blog to your store yet, now’s the perfect time to start.
A blog is a fantastic place to share your special deal offer message. Content marketing is a great way to provide valuable information to both your current customers and a wider audience.
In some of our previous posts, we’ve talked about our fictional case study, The Store.
We also shared how the owner includes a leather care how-to guide with his onboarding email when selling an expensive handbag.
Imagine if our store owner had a blog to share that info.
A blog post packed with leather care tips could become a go-to resource, drawing lots of visitors to the site and potentially converting them into customers.
The best part? It’s free, unless you decide to hire writers to create the content. So, why not give it a try?
2. Post on forums or Facebook group marketing
Wondering if there are any active forums or Facebook Groups in your niche? If you’re not already a part of them, you definitely should be. Here’s why:
Even today, you can find some lively and valuable forums out there, depending on your niche. If you decide to jump in and market yourself there, remember to read and follow the forum rules. Ignoring them might get you banned or, worse, give you some bad PR.
You’ve got a couple of choices here: join someone else’s group or start your own.
Honestly, why not do both?
Starting your own group means you’ll initially hear crickets, but don’t let that discourage you. You’ll need to put in some effort to get it going.
And just like with forums, if you join a private group, make sure you play by their rules.
You might also want to join groups that explicitly say no marketing. Not to break the rules, but because people are naturally curious. If you become active and engage thoughtfully, there’s a good chance they’ll check your offer message out.
Your comments should always be valuable. Even in groups where direct marketing isn’t allowed, being active and helpful puts you on others’ radar. It’s like putting up a billboard—they see you.
For groups that do allow marketing, ease into it. Don’t just join and immediately start blasting ads. I’d recommend observing the group’s norms first. If advertising right away seems okay there, then go for it.
These strategies won’t cost you anything but your time and can be super effective in the long run. So, get out there and craft your perfect offer message!
3. Use Google Adwords
When it comes to running an Adwords campaign, the costs can vary depending on your store’s niche. Sometimes it’s quite reasonable, and other times it can feel like a money pit.
So, a bit of research is definitely in order.
If your niche is popular, expect higher costs to get those ads seen. However, with solid keyword research and a smart strategy, you can make Adwords work for you without breaking the bank.
Adwords is an excellent tool to drive traffic to your site and highlight your offer message, especially if you’re willing to dive in and learn the ropes.
The beauty of Adwords is its precision targeting – you can direct your ads so that anyone who clicks ends up exactly where you want them to. Unlike some free options, Adwords does have a cost, but it’s a surefire way to get eyes on your deal quickly.
4. Utilize social media marketing
These days, having a social media presence is crucial. If you’re not on social media, it’s like you don’t exist! Hopefully, you’ve already built up a small following.
But remember, not all your followers are on your mailing list. Signing up for a mailing list requires a deeper level of commitment. You’ve got to put in a bit more effort to get them on board compared to getting a simple like or follow.
So, don’t just post your offer message and call it a day. Dive into the popular hashtags in your niche and be active. Engage and interact with your audience to build those important connections.
5. Work with influencers
There are many factors at play, but let’s focus on Instagram influencers for now.
If you’re wondering what I mean, think of celebrities. Anyone with a big audience and some credibility—at least to their fans—can influence others. These are the people brands use to boost their products.
Take Kylie Jenner, for instance.
With over 125 million Instagram followers, she’s a prime example, especially if your target audience is Generation Z. Back in early 2018, she expressed her dislike for Snapchat’s redesign, and the company’s stock plummeted by $1.3 billion overnight. That’s the kind of power she holds!
Now, imagine if she shared an offer message about your brand. It could be a game-changer.
Of course, getting an influencer like Kylie isn’t easy or cheap. But even partnering with someone with a fraction of her influence could give your brand a significant boost with just a few words.
For more information on how this works, SproutSocial has a great article on identifying and collaborating with influencers.
6. Consider affiliate marketing
There are millions of small bloggers hoping to make money online. Many of them are affiliate marketers within their niche. It wouldn’t take much time or effort to source them and determine their audience size if you’re in the same niche.
You’re likely known within your niche if you already have a great product and brand. Or you may need to prove that your product does sell.
Either way, it shouldn’t be too hard to iron out a fair deal where they market your product to their followers and, in turn, get a percentage of any sales that follow.
Conclusion
As we all know, every purchase counts.
That’s why when you open your wallet, you’ll want to ensure you have plenty of cash to spend. So when it comes to making the most of your online business, there are several things you can do to promote sales and increase your store’s visibility on search engines such as Google and Bing.
This article lists some of the best ways to promote your online store’s special deal so that people searching for something similar will come straight to your website:
- Start producing blog content
- Post on forums or Facebook group marketing
- Use Google Adwords
- Utilize social media marketing
- Work with influencers
- Consider affiliate marketing
Even if you already have a loyal customer base and sell many of the same products, having more exposure through promotions can help you stand out from the competition and increase your ranking in search results. Try some of these ideas today and see how they can help you grow your business!
