According to industry insights, the number of mobile users around the globe is projected to reach a staggering 7.49 billion by 2025. As more and more people rely on their smartphones for shopping and browsing, marketers must find ways to engage with customers on the go. Coupon QR codes are one of the most powerful tools to do this.
In this article, we’ll dive into what coupon QR codes are, how they work, and how you can use them to grow your business. We’ll also show you how easily you can set them up in WooCommerce using Advanced Coupons.
Ready to learn? Then let’s get right into it!
What Is A Coupon QR Code And How Does It Work?
You’ve probably seen QR codes everywhere—they’re the scannable square barcodes that you can use to access websites, menus, and event details with your mobile phone. It’s the same with a coupon QR code, but the difference is it allows customers to redeem discounts. Pretty convenient, right?
Here’s how they work in a nutshell:
- When you generate a QR code coupon, it contains a link that automatically applies a coupon to the shopper’s cart.
- Shoppers can scan the code using their smartphone’s camera or a QR code scanning app.
- The QR code leads them to a landing page or directly to the cart, where the discount is automatically applied.
As you can see, coupon QR codes make the discount redemption process more seamless and convenient for customers. It’s a powerful strategy to incorporate to keep pace with the increasing use of mobile devices and evolving customer behavior.
8 Ways To Use Coupon QR Codes To Increase Sales
Leveraging coupon QR codes can do wonders for boosting sales and engaging on-the-go customers. They create a more seamless shopping experience by letting customers redeem discounts easily. But how exactly do you use them?
Below, we’ve outlined key strategies you can implement to make the most of coupon QR codes.
1. Use coupon QRs to drive traffic in-store
QR codes are visual tools, and you can use them to your advantage! By placing them on posters, flyers, and window displays in-store to entice customers to check out your products.
For example, you can display a banner with a notice like, “Scan to get 20% OFF your purchase today”. Shoppers on the prowl for good deals will likely feel a sense of excitement and urgency. You can make this offer more compelling by making it exclusive or making it available only for a limited time.
2. Integrate coupon QR codes into social media campaigns
Social media is one of the most powerful tools to grow your business. 86% of marketers revealed that social media marketing increased their brand visibility, and 55% said it helped boost sales.
Adding coupon QRs to your social media campaigns is an effective way to take your social media marketing to the next level. It offers your audience an easy way to redeem discounts directly from their mobile phones, which can increase engagement and traffic.
For example, you can use platforms like Facebook or Instagram to share posts featuring coupon QR codes. It’s a lot more convenient than posting coupon code text, as followers can scan the code directly and apply the discount.
3. Leverage coupon QRs in retargeting ads
Retargeting (or remarketing) is a marketing strategy where you reach out to customers who interacted with your brand but didn’t make a purchase. It’s an opportunity to re-engage customers and convince them to return to your store. Adding coupon QRs on your retargeting ads can make your offer even more compelling.
Let’s take a shopper who abandoned their cart as an example. To convince them to complete their purchase, you can set up a retargeting ad that offers a 10% OFF discount on their purchase through a QR code coupon. When the buyer scans the code, the discount is automatically applied to their cart.
4. Include them in email campaigns
Adding a QR code coupon to your email campaign is an exciting and effective way to engage your subscribers. It adds a visual element that grabs attention, while also giving shoppers access to enticing deals! There are several ways you can incorporate coupon QRs into your email campaigns.
For example, you can:
- Include an exclusive QR code discount to welcome new subscribers
- Add a coupon QR for product launch email campaigns
- Send abandonment recovery emails with an exclusive QR coupon offer
- Encourage repeat purchases by adding a coupon QR code discount to post-purchase emails
- Share a limited-time coupon QR code discounts on seasonal sales emails
5. Add QR coupons to product packaging
Another clever way to drive repeat purchases is to incorporate redeemable QR codes into your product packaging. For instance, you can stick a coupon QR code on your product packaging with a message like, “Scan for a 15% off your next purchase”.
This is a fun and engaging way to add value to the “unboxing experience”. By turning your packaging into a promotional tool, you’re creating a more gamified experience for buyers, giving them instant rewards and a clear incentive to shop again.
6. Partner with influencers
Collaborating with influencers in your niche is an effective way to attract new customers—63% of today’s shoppers say they’re more likely to try a product if it’s recommended by an influencer they trust. By partnering with influencers and incorporating coupon QR codes into their content, you can tap into their audience and provide an incentive for them to access exclusive offers.
Some of the best platforms for this strategy include TikTok, Instagram, and YouTube. In these platforms, influencers can easily showcase your QR codes in stories, or as part of their unboxing, vlogs, or product review content.
7. Leverage coupon QRs in event marketing
Marketing events offer good opportunities to engage customers. Using coupon QR codes as part of your strategy can help extend the initial connection even after the event.
For instance, you can print redeemable QR codes on posters or banners and display them at trade shows or pop-up stores. Event attendees can then easily redeem coupons using the QR, which create a sense of urgency and excitement. It’s a simple yet effective way to enhance event interactions with potential customers, which can help create a good first impression.
8. Incorporate QR discounts on your loyalty program
Apart from attracting new customers, QR code vouchers are also a powerful way to reward your most dedicated shoppers. Consider incorporating them into your loyalty programs. These programs help encourage repeat business through exclusive offers and perks, and QR coupons provide an engaging way to present these incentives.
Plugins like WooCommerce Loyalty Program allow you to easily set a points and rewards system in your store, so you can reward customers and keep them coming back.
Setting Up Coupon QR Codes In WooCommerce
Now that we’ve discussed what coupon QR codes are and how you can use them to drive more sales and engagement, it’s time to dive into how you can set them up in WooCommerce. While WooCommerce doesn’t offer this feature out of the box, you can easily create QR coupons using Advanced Coupons.
This powerful plugin not only extends WooCommerce’s default coupon functionality, it also gives you the ability to generate coupon QR codes for your promotions. With Advanced Coupons, you can easily set up advanced BOGO deals, shipping discounts, and offers that activate only when certain cart conditions are met.
We have a detailed tutorial on how you can create QR code coupons using Advanced Coupons, which you can check out below:
Frequently Asked Questions
How do I create a QR code for a coupon?
To create a QR code for a coupon, you can use a plugin like Advanced Coupons. This WooCommerce plugin allows you to generate QR codes for coupons. When customers scan the code, the discount is automatically applied to their carts.
How to scan QR code to get discount?
To scan a QR code, you can open your phone’s camera app or use a QR scanning app. Some smartphones have pre-installed QR scanners. Point the camera at the QR code and tap the link that appears. This will apply the discount to the cart or give you information about the offer.
How many days is a QR code valid?
QR codes themselves have no expiration dates, as they continue to work as long as the link they direct to is active. However, in the case of coupon QR codes, the validity depends on the expiration date of the coupon linked to the code. Once the coupon expires, the QR code will no longer apply the discount.
Conclusion
To stay competitive in today’s digital world, it’s crucial to find innovative ways to engage customers and bring them to your store. Coupon QR codes are an amazing tool to do this. With QR coupons, you give customers an easy and convenient way to redeem discounts.
In this guide, we explore six key strategies on how to leverage them to your advantage:
- Use coupon QRs to drive traffic in-store
- Integrate coupon QR codes into social media campaigns
- Leverage coupon QRs in retargeting ads
- Include them in email campaigns
- Add QR coupons to product packaging
- Partner with influencers
- Leverage coupon QRs in event marketing
- Incorporate QR discounts on your loyalty program
With Advanced Coupons, you can easily generate QR coupons for WooCommerce and integrate them into your marketing strategy. This powerful plugin extends WooCommerce’s default coupon functionality, allowing you to create advanced coupon discounts and deals.
Do you have any questions about this topic? Let us know in the comments!
