How To Create An Affiliate Program For Your WooCommerce Store

How To Create An Affiliate Program For Your WooCommerce Store

WooCommerce has opened many doors for companies looking to sell products through their own website.

Its accessibility and ease of use have boosted the online retail sector, where businesses are keen on driving traffic and generating as many sales as possible.

But efforts to do so should be commensurate with the resources at your disposal because promotional work without rewards will feel in vain otherwise.

A great method for driving more traffic to your store is incentivizing others to send visitors your way.

This is a proven method which comes under the affiliate model, something that’s known for generating more leads and ultimately more sales.

Though affiliate programs are often shunned, they’re actually fairly straightforward to initiate.

They’re performance-based, so you’ll conveniently only pay out when tangible benefits have been realized.

This is a huge advantage over other marketing methods, especially those which require investment without guaranteed return.

The clear lack of financial risk is a huge incentive to create an affiliate program, a welcome appeal for companies who must be conservative with their dollars.

If you’re intrigued by the concept of drawing attention to your WooCommerce store without experiencing the traditional costs of advertising, you’re probably wondering what to do next.

Well, fortunately, this article will guide you through the process, and for the purpose of this article, we’ll be using the powerful AffiliateWP plugin to facilitate the process. But if you are looking for another solution, we might also suggest Easy Affiliate which is very similar in capabilities (we’ll have a guide out on this one soon).

But remember to do your own research and discover the right one for you, because there are many affiliate plugins to consider.

Defining the Details of Your Program

Once you’ve installed and activated the AffiliateWP plugin, you should next turn to the ‘Settings’ page.

How To Create An Affiliate Program For Your WooCommerce Store

Here you can define the details of your program, alongside setting an appropriate commission rate, choosing your currency and much more.

Enable AffiliateWP’s WooCommerce Integration

Your program must integrate with WooCommerce, and this can be achieved by further exploring the AffiliateWP settings.

How To Create An Affiliate Program For Your WooCommerce Store

Affiliates > Settings > Integration.

By simply selecting the box highlighted above, all of your product sales will be tracked by the plugin.

Once you’ve selected ‘WooCommerce’, when customers are referred to your store through an affiliate link, referral records will be automatically generated through the plugin.

Affiliate Self-Registration

With AffiliateWP you can handle the registrations of those who are promoting your products.

You can manually register affiliates, while additionally giving others an opportunity to join your program through the front end of your website.

Accessing this feature is as simple as selecting the box below:

How To Create An Affiliate Program For Your WooCommerce Store

Self-registration goes hand in hand with enabling admin notifications, which will allow you to quickly respond to applications while maintaining control over permissions to promote your store.

How To Create An Affiliate Program For Your WooCommerce Store

The next step is to create the page where your sign-up form can be accessed.

Like most aspects of AffiliateWP, this is easy to achieve with just a few clicks.

Simply copy and paste the corresponding shortcode into a new post and you’ll add the form to your website.

Once published, the form can be accessed through the main menu on your website.

Alternatively, simply forward the URL of the page to those you want to invite to join your affiliate program.

How To Create An Affiliate Program For Your WooCommerce Store

When applications are submitted, you’ll either receive an email notification to let you know, or a visual alert will be displayed on your admin dashboard.

Managing Your Applications

You can capably manage your affiliates from the WordPress dashboard.

You’ll find this in the affiliates section of the AffiliateWP plugin, where you can view pending, approved, and rejected applications.

Affiliate applications are easily managed through the plugin, which usefully stores the login details and passwords of applicants.

This saves you the hassle of sending out individual instructions to different affiliates who want to access your site.

The moment an application is accepted, users are emailed with the details they need to login to the affiliate section of your website.

Promotional Links

Affiliates, of course, refer visitors to your store, but this process must be tracked.

Fortunately, AffiliateWP can do this for you!

Once they’re able to access the corresponding section of your website, affiliates can generate the links they’ll need to include on their own website to promote your store.

This gives them the opportunity to deep link to inner pages of your website, to then target certain products and selling points directly.

To use the affiliate URL in question, users should navigate to the relevant page in your store and copy the address.

This can then be pasted into the referral URL generator to create a unique referral address.

By doing this procedure you’ll ensure each referral is properly tracked.

Referral Tracking and Account Management

Once affiliates have signed up to your program they can begin promoting your products.

But how exactly will they go about monitoring their statistics?

Well, simply through the front-end dashboard added by AffiliateWP.

Affiliates can view things like unpaid and paid referrals. The number of visits they’re responsible for. Also paid and unpaid earnings and their conversion rate.

There’s an extra opportunity for affiliates to attain a graphic visualization of statistics. This is a more useful representation than numbers and writing.

They will also gain access to creatives you’ve put on there, which they can leverage to further promote your store.

They can also configure the email address they’ll use to receive payments.

How Do You Track Affiliate Referrals?

Monitoring the success of your affiliate program is a measured step which outlines the progress of your initiatives.

Tracking the referrals affiliates send to your store can be achieved from the back end of your website, where you’ll discover the ‘Referrals’ screen in your AffiliateWP pages.

How To Create An Affiliate Program For Your WooCommerce Store

You can view the sales affiliates have generated, alongside generating a payout file for affiliates based on a specified date range.

You can also access referral reports for each affiliate, which can then be used to monitor performance.

Paying Affiliates

From the information you’ve received on how many sales affiliates have generated, you can create a payout file that corresponds with performance.

Sending a mass payout to multiple affiliates is relatively easy. You can even automate payments by installing a Paypal add-on.

AffiliateWP takes another task off your hands by keeping track of who’s been paid and who hasn’t.

This simplifies the process further, as if it isn’t easy enough already!


Coupons are a great way to attract prospective affiliates, but also permit them to share incentives with their audiences.

Fortunately, you can easily create discount coupons in WooCommerce, which work in conjunction with AffiliateWP.

Here you can associate specific coupons with individual affiliates, creating specific coupons for specific affiliates.

This will ultimately help you recruit even more affiliates, who can share discount codes with their audience.

This is a win-win because affiliates can share discount coupons with their audience, while affiliate readers get a bonus discount.

Affiliates earn commission in the process, suggesting the creation of special discount coupons is highly beneficial.

If you can get high-profile affiliates on board, you’ll be positioned to recruit anyone from podcasters to bloggers.

These are great affiliates to have because they’ll have a large audience to naturally share your product with.

They’ll also be able to give out discount codes accordingly, generating increased exposure while continuing to earn a commission.

To unlock these capabilities, start by creating a coupon in WooCommerce.

From the ‘Add Coupon’ screen, you can then enter the affiliate username you’d like to discount.

This will forever be associated with that user. When the discount coupon is used, your affiliate will be credited with a referral and earning commission.

To make the process even easier, consider using one of many great tools like the Advanced Coupons plugin which works hand in hand with AffiliateWP’s solution.

Setting up an affiliate program shouldn’t be intimidating, in fact, this article has proven it’s quite the opposite.

Today’s advanced plugins take most of the work off of your hands. It enables you to execute the process with relative ease.

Click here to get the AffiliateWP plugin.


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