All thriving ethical beauty brands seem to have a thing in common: they blend purpose, passion, and strategy into their business. LivOliv is a living example of that. For this family-run vegan nail polish brand, growth isn’t just about selling more. It’s about staying rooted in their values while investing in practical tools that enhance the experience of their customers. Through smart WooCommerce discount strategies, LivOliv has crafted simple but impactful ways to reward loyal customers and encourage bigger orders while staying true to their clean beauty mission.
This is their story, and we’re deeply honored to share it today! We had the pleasure of interviewing Susan Curran, one of the brand’s founders, to learn more about their journey and how they use Advanced Coupons to keep their promotions intentional.
The Story Behind LivOliv
LivOliv’s story began with a spark of inspiration and a leap of faith. During a holiday in 2016, Susan Curran and her family had the opportunity to buy a small, craft-style nail polish business that came with just ten polish formulas. The new owners — a family deeply committed to cruelty-free living — set out to turn that tiny spark into a thriving ethical brand.
For Susan and the team, the early days of the business were a mix of trial and error. With no formal business training, they built the brand from the ground up, experimenting with formulas, packaging, marketing, and branding.
“We essentially trained ourselves how to run a business,” they shared.
In 2017, they rebranded as “LivOliv.” This name perfectly captured the essence of their business: fresh, happy, natural, and personal. With this new identity and fresh image, LivOliv started connecting more deeply with their customers. They used social media platforms like Facebook and Instagram to build their community, showcase collections, and involve their followers in creative ways, even inviting them to name new polish shades!
Since then, the brand has grown, now offering over 100 vibrant vegan nail polish colors, an exclusive children’s line, and complementary products like hand creams and cuticle oils. Through it all, LivOliv was guided by their values and mission: to offer beauty that’s kind, clean, and joyful.
How LivOliv Uses Advanced Coupons To Drive Growth
Growing a small business often entails managing a lot of things, from customer service to order fulfillment and marketing. For LivOliv, investing in marketing tools that just work has made a huge difference. They rely on Advanced Coupons and WooCommerce Loyalty Program to launch intentional promotions that engage shoppers and align with their brand values.
Here are four WooCommerce discount strategies that LivOliv uses to connect with customers and boost order values:
1. Boosting cart size with free shipping
“We’ve increased the cart size with the use of the free postage promotion,” Susan shared.
As a family-run business, LivOliv is always on the lookout for simple ways to increase revenue without complicating things. One of their go-to strategies is offering free shipping when shoppers meet a certain spend threshold. It’s a classic and effective offer to drive more value per order, while also rewarding customers and removing friction at checkout.
💡 GOOD TO KNOW: Advanced Coupons gives store owners the flexibility to combine free shipping incentives with specific cart conditions like cart subtotal, cart quantity, product categories, and even user roles. This gives you greater control over when customers qualify for free shipping, ensuring it supports your bottom line.
2. Using welcome coupons to build their email list
LivOliv makes a great first impression for new buyers by offering an exclusive WELCOME10 discount code to new email subscribers. This incentive encourages customers to sign up for their newsletter and explore their product range. It’s another simple strategy that fits well into their brand’s warm, community-first approach.
3. Keeping customers coming back with a loyalty program
A core part of LivOliv’s marketing strategy is a points-based rewards program, powered by WooCommerce Loyalty Program. This rewards system gives shoppers the chance to earn points for every order and product review.
“Our customers enjoy the loyalty program… they enjoy cashing [the points] in,” Susan shared.
To keep things simple, fair, and manageable, LivOliv sets clear rules for its loyalty program. Every £1 spent is equivalent to 1 point, and thoughtful extras, like writing a product review, earn extra points. Points remain valid for a full year, giving shoppers ample time to rack up savings and come back for more.
💡 GOOD TO KNOW: With WooCommerce Loyalty Program, you can tailor which customer actions earn points, assign custom point values, and set clear expiry and redemption rules. This allows you to tailor your loyalty program to match your brand goals.
4. Creating exclusive discount codes for seasonal sales
As a vegan nail polish brand that frequently releases new collections, LivOliv runs timely promotions to support seasonal sales and new product drops. With Advanced Coupons, they’re able to generate custom discount codes that align with their sale themes.
“We use it [Advanced Coupons] for promotions — like discount code generation, loyalty programs, and more.”
This kind of flexibility offered by Advanced Coupons has helped LivOliv stay agile and intentional with their marketing strategy. For a small team managing everything in-house, being able to quickly create and manage custom coupon codes keeps campaigns aligned, organized, and right on time!
Looking Ahead: What’s Next For LivOliv?
As LivOliv continues to grow, their focus remains clear: keep on offering clean, joyful, vegan products while nurturing customer relationships that support their growth. Intentional promotions will continue to play a key role in their journey.
“We’ll continue with discount codes, sales, and promoting the loyalty program,” Susan shared.
For a family business that manages everything in-house, having dependable tools makes a world of difference! Ease of use and reliability are valuable considerations in their tech stack. When asked about what they love most about Advanced Coupons, Susan put it simply:
“Its ease of use — it literally does just work!”
She also noted how simple the setup process was, and added that raising support tickets has always been seamless and easy.
As they look ahead, LivOliv plans to continue refining their WooCommerce discount strategies using tools they trust, all while staying responsive to their customers’ needs.
Tips For Store Owners: What We Can Learn From LivOliv’s Approach
LivOliv’s story offers rich insights for other store owners, not just in the kind of promotions they run, but how they approach their overall marketing strategy. Their focus on clarity, connection, and consistency keeps customers coming back. Here are four insightful takeaways from their journey:
1. Make simple promotions feel personal and thoughtful
LivOliv’s WooCommerce discount strategies are simple yet intentional. Instead of overcomplicating their promotions, they focus on what works: free shipping, welcome discounts, and loyalty rewards. Tools like Advanced Coupons allow them to personalize these offers with custom conditions, timing, and messaging. This adds a thoughtful layer to their marketing strategy without overcomplicating their setup.
💡 GOOD TO KNOW: Advanced Coupons allow you to create BOGO-style discounts, percentage coupons, shipping overrides, auto-applied promotions, and custom discounts that activate only when certain cart conditions are met. This gives you full control over your WooCommerce discount strategies: promotions can be as broad or specific as you like!
2. Build a loyalty program that’s easy to love
LivOliv’s customers enjoy redeeming their loyalty points. That’s because their loyalty program feels fair, rewarding, and transparent. A quick glimpse into their loyalty program landing page shows clear guidelines on how shoppers can earn and redeem points, plus how long their rewards last.
Keeping it clear and simple avoids confusion, builds trust, and makes customers feel valued. With WooCommerce Loyalty Program, you can easily set up and launch a rewards program that suits your business goals.
RELATED READ: How To Structure An Effective Reward Points System
3. Make ease of use a non-negotiable for your systems and tools
For small businesses, it’s a must to choose tools that offer both functionality and ease of use.
This is what LivOliv appreciates about Advanced Coupons: it’s powerful enough to run multiple types of promotions, yet simple enough to manage without a steep learning curve.
With a small team wearing multiple hats, they have chosen plugins and tools that are reliable and user-friendly. This simplicity frees up valuable time so they can focus on more high-impact areas of their business, including product development and growing their customer base.
4. Let your brand mission and values guide your strategy
This is one of the things LivOliv does best: aligning their marketing with their brand’s broader values and mission. Every promotion they launch supports their commitment to clean, joyful, cruelty-free beauty. Their most loyal shoppers know exactly what the brand represents, and that consistency builds long-term trust.
It serves as a powerful reminder for store owners to weave their mission into their marketing strategies. With your brand values front and center, campaigns feel more cohesive and impactful, and most importantly, more memorable.
Conclusion
LivOliv’s journey is an inspiration to small business owners all around the world. They’ve shown what’s possible when a small team leads with a heart, stays true to their mission, and chooses tools that simplify their path to growth. With the help of Advanced Coupons, they’ve launched intentional WooCommerce discount strategies that engage customers and keep them coming back.
Here’s a quick glimpse at what we’ve uncovered in this special store spotlight:
- LivOliv’s brand story
- How they use Advanced Coupons to grow
- LivOliv’s vision for the future
- Key takeaways and insights
Practical tools like Advanced Coupons and WooCommerce Loyalty Program allowed LivOliv to run promotions that feel personal, intentional, and timely. These tools allow WooCommerce store owners to launch tailored promotions and create a points-based reward system that builds customer trust.
We hope this feature inspired you. Special thanks to Susan and the entire LivOliv team for sharing their story with us. ❤️
Product and behind-the-scenes images featured in this article are courtesy of LivOliv. Additional graphics and visuals were created by Advanced Coupons.
