In the digital age we live in, one can’t overlook the benefits of mobile marketing.
This marketing approach uses your smartphone to introduce you to products and services right where you are. It uses features like location services to customize messages based on location, making them more relevant to your customers.
So, why are coupons important in this? Coupons are a key part of mobile marketing. Basically, they let businesses connect with customers by offering special deals and discounts, especially when customers are close to their store or frequent their area.
In this article, we’ll explore the benefits of incorporating mobile marketing into your business strategy and how coupons can make these campaigns successful. Let’s get started!
The Rise Of Mobile Marketing
The boom in mobile marketing is closely linked to the growing number of people using mobile devices worldwide. Amazingly, 85.74% of people globally now have a smartphone. This shows that people are increasingly relying on mobiles for everything from communication to entertainment.
Additionally, people spend around five hours a day on their phones, which is about a third of their waking time. This presents a fantastic opportunity for marketers to reach consumers in new and engaging ways.
So, why did this happen?
Basically, the rise of mobile devices is driven by technological improvements that have made smartphones cheaper and more accessible. With better internet connections, faster processors, and a wide range of apps, mobiles have become essential tools for billions of people.
For marketers, this shift means adapting strategies to fit mobile users’ needs.
This includes creating content that looks good on smaller screens, designing easy-to-use touch interfaces, and using mobile-specific features to make campaigns more interactive and appealing.
Mobile Marketing Statistics
To understand how mobile marketing impacts people, recent data gives us some clear insights.
On average, people spend more than three hours daily on their mobile phones, showing how engaging mobile platforms can be. Also, a big part of online shopping sales is expected to come from mobile devices, emphasizing the need to focus on mobile-friendly strategies to reach this growing market.
Here are more mobile marketing statistics to look into:
- 97.6% of people aged 16-24 own a smartphone.
- While 90% of internet users use a laptop, desktop, or tablet to access the internet, a whopping 98.1% use their smartphones.
- Retail conversion rates on smartphones average around 3%, but they increase during seasonal sales in November and December.
- People spend 5.5 times more time on mobile apps compared to the mobile web.
Moreover, mobile marketing is effective because it often has higher conversion rates than traditional online marketing. This success is because mobile messages are personal and quick, making them more appealing to consumers.
Benefits Of Mobile Marketing
Now that we have a clear understanding of how effective mobile campaigns are, let’s dive deeper into the key advantages:
1. Personalization and immediate reach
First and foremost, mobile marketing puts personalization and reach front and center.
It uses information about what users like, how they act, and where they are to send them messages that feel specially made for them. For one thing, this improves the user experience. For another, it makes people feel closer to the brands they like.
What’s more, mobile marketing lets businesses send out messages really quickly. This is great for sharing urgent deals or news that needs immediate attention.
Think about it: whether someone is shopping elsewhere, busy with tasks, or just getting up, a quick notification on their phone about a sudden sale can instantly grab their attention!
2. High engagement and conversation rates
Because mobile devices are personal and easily accessible, marketing efforts using mobile often get better engagement. Push notifications are a prime example of this.
They provide timely and relevant information directly to users’ devices, keeping them informed about new products, promotions, or updates. These notifications can be tailored based on user preferences and behavior, increasing the likelihood of engagement.
This is precisely why mobile campaigns grab more attention and make them more likely to interact.
Simply put, people see mobile announcements easily and are likely to engage with them.
Plus, using mobile coupons in marketing can boost conversion rates by making purchases easier and more convenient right on their phones.
3. Cost-effectiveness
Lastly, mobile marketing offers a great return on investment (ROI) because it lets businesses create targeted campaigns that reach specific groups of people on their phones. This targeted strategy minimizes wasted marketing efforts and makes spending more efficient.
The Importance Of Coupons In Mobile Marketing
Now, let’s talk about coupons.
When it comes to marketing, there’s no better way to attract or retain customers that offering them massive savings. This is where the power of coupons comes in.
Incorporating coupons into your mobile marketing strategy introduces a dynamic tool for driving engagement and sales.
Coupons tap into the universal appeal of saving money, incentivizing both new and returning customers to take action. Moreover, mobile coupons, delivered via SMS, email, or through your app, offer convenience and immediacy, aligning with the on-the-go lifestyle of today’s consumers.
On top of that, coupons help you see how well your marketing is working.
By keeping track of how many coupons get used, you can learn about what your customers like. As a result, you can plan better for future marketing ideas that are more likely to hit the mark.
Best Types Of Coupons To Offer In Mobile
Looking at different mobile coupons, you’ll find options that fit various marketing needs.
One popular type is the percentage-off coupon. This simply lowers the price by a certain percentage. Thus, it’s great for tempting customers to buy more.
Ever got a 20% discount notification from a store you like?
Additionally, you can provide coupons with a set discount amount.
Instead of reducing the price by a percentage or a specific dollar amount, fixed-priced coupons subtract a set amount from the total cost. These coupons can be a great way to attract customers to your store or website, especially when used for less expensive items.
Finally, BOGO (buy one, get one free) coupons create an irresistible proposition, encouraging customers to purchase more while perceiving significant value. This approach can be particularly effective for clearing inventory or promoting new products.
To make creating and sharing coupons simpler, you might want to try using Advanced Coupons.
This tool upgrades your coupon options. Furthermore, it allows you to share them easily with customers through a URL, which is perfect for mobile promotions.
Check out our full guide here for more information.
Conclusion
Looking ahead in marketing, mobile devices will become even more important, especially when it comes to using coupons on these devices.
In this article, we’ve highlighted three key benefits of mobile marketing:
We also discussed how coupons can boost your campaigns and the top 3 types of coupons to use in your mobile marketing efforts.
Do you have any questions about the benefits of mobile marketing? Let us know in the comments below.
