The holiday season is a busy period for almost everyone, but it’s no time to skimp on ramping up your marketing plan. If you don’t have a strategy for leveraging the festivities to your advantage, you could be missing out on one of the most important sales periods of the
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How To Grease The Wheels For First Time Customers (Top Tips)
If you run an online store, it’s essential to prioritize simplicity and ease when it comes to first time customers navigating the buying process. This means eliminating any hurdles that could potentially hinder them from completing their purchases. The good news is that it doesn’t have to be as tricky
6 Ways To Reduce Abandoned Carts (WooCommerce Guide)
While it’s great to attract lots of visitors to your website, converting them into paying customers can be a challenge. For instance, almost 70 percent of digital shopping carts were abandoned last year without a purchase. Unless you can reduce abandoned carts, your online store might be losing out on
How To Setup An Abandoned Cart Email Sequence (3-Step Guide)
Sending an abandoned cart email sequence is an efficient way to make up for lost sales and convert cold prospects into loyal customers. Recent studies show that e-commerce companies lose $18 billion in annual sales as a result of cart abandonment. There are lots of ways you can explore to
6 Clever Ways To Ask For WooCommerce Customer Reviews ( Full Guide)
Consumers’ buying behavior is heavily influenced by online reviews. 94% of consumers claim to have avoided a company after reading a poor review. So, if you want to keep your store afloat, one of your top goals should be to deliberately gain positive WooCommerce customer reviews. It makes sense from
How To Use Store Credit For A Change Of Mind Refund
Typically, if a customer changes their mind about a purchase, they might not be able to get their money back. This can be frustrating for shoppers, who might turn elsewhere to find better customer service. Fortunately, you can offer store credit to honor a change of mind refund for your
Pricing Psychology: How Discounts Influence WooCommerce Buyers
Picture two identical WooCommerce stores selling the same product at nearly the same effective price. One displays: “$40.00.” The other displays: “$55.00 $39.99 — Save 27%.” Even before doing the math, the second offer often feels more compelling because it gives the shopper a clearer reference point. Why? Because the
What Is An SKU Number & How Is It Used? (Complete Guide)
If you’re working on your first WooCommerce store, you might be curious about what an SKU number is. SKU stands for Stock Keeping Unit, and it’s a term that you’re going to run into repeatedly while processing inventory and doing accounting. In this article, we’re going to answer what what
How To Set Pricing For Wholesale & Retail (Product Pricing Guide)
Calculating pricing for wholesale vs retail is always a challenge. If you sell both retail and wholesale, you’ll need different sets of prices for each customer base and for every product. Learning how to calculate those prices can mean the difference between cultivating a loyal customer base or struggling to
What Is Safety Stock & How Much Do You Need To Keep?
Whether you run a small retail business or a complex wholesale operation, it’s critical to understand what “safety stock” is and how much to keep. This is because it is essential to maintain adequate inventory levels at this stage. Unfortunately, figuring that out can be challenging. The good news is
