Sometimes it can be difficult to be creative with your coupon code names. There are so many holidays, events, deals, and regular sales promotions that it’s easy to get names confused. That’s why it helps to be clever with your coupon naming.
A creative coupon code name can help:
- Make it stand out from the pack when everyone else is running similar sales
- Intrigue your customers
- Make it memorable
So flex your creative muscles a little bit next time you put together a coupon deal – it can significantly impact your campaign.
Coupon Code Names: What Are They And How Do They Work?
Coupon code names are unique strings of text that shoppers use to redeem discounts and deals on your eCommerce store. They’re often a mix of letters and numbers or words themed around a season, special event, or promotional period.
If you use an eCommerce platform like WooCommerce, setting coupons up is a breeze. This powerful platform allows you to create custom coupon codes that align with your promotions, and set discount types and usage limits.
For even more advanced promotions, you can use plugins like Advanced Coupons. With this tool, you can extend WooCommerce’s default coupon functionality–offer advanced BOGO deals, auto-apply coupons, URL coupons, shipping discounts, and so much more!
Why Do Coupon Code Names Matter?
Coupons aren’t just tools to offer discounts–they’re also a fun and engaging way to better connect with your customers! Having a well-chosen coupon name can help enhance your brand image and influence how customers see your business.
Here are just a few of the reasons why they matter:
- Makes your offer more memorable: Catchy code names are simply easier for customers to remember! As such, customers are more likely to use it and share it with their friends and family.
- Enhances your branding: Is your brand playful or elegant? Your coupon codes can reflect the same personality, helping to reinforce your brand identity to shoppers.
- Drive engagement: Naming your coupons creatively can spark curiosity and excitement, encouraging customers to explore your offerings.
- Competitive advantage: Creative names make your offerings more compelling and attractive–this is crucial to stand out in a crowded marketplace.
60+ Catchy Coupon Code Names To Help You Boost Sales
To help you out, we’ve put together a list of 60+ clever coupon code names that you can borrow:
Back To School
Back to school is a popular time for retailers to make deals with customers. It’s about getting those kids back on the books and back to school. Big items include school stationery, books, folders, everyday office items, larger things like desks and filing cabinets, and more.
Coupon code name ideas for back-to-school sales:
- BACK2SCHOOL
- TAKETHEMBACK
- BACKONTHEBUS
- LITTLELEARNERS
- SCHOOLPACK
BONUS IDEA: Create a coupon in WooCommerce that discounts shipping when school term is approaching offering half price express shipping. It will help you catch those last minute shoppers!
Valentine’s Day
Valentine’s day is a huge retailing day, especially for the flower and chocolate industries, but also for alternative present ideas like accommodation, adult toys, massages, and couples experience packages. There’s also the opposite holiday for singles; you could work that angle to capture both the couples and the singles!
Coupon code name ideas for Valentine’s Day:
- LOVERLOVER
- ICANSEEITINYOUREYES
- LOVEISINTHEAIR
- SINGLEANDLOVINGIT
- LOVERSDAY
- SINGLESDAY
BONUS IDEA: Create a loyalty program on your store to encourage customers to come back for future gift purchases!
Christmas
Christmas is a time for family, feasting, and celebration. While not everyone celebrates Christmas itself, it’s always a great time to grab a bargain and enjoy the universal holiday spirit and appreciation of loved ones.
Coupon code name ideas for Christmas sales:
- JOLLY15
- REDHATWHITEBEARD
- FESTIVE10
- RUDOLFSDEAL
- HOLIDAYSPIRIT
- DRINKMAS
BONUS IDEA: Delight your Christmas shoppers with automatically applied coupons for special end of year product deals.
Halloween
Halloween isn’t celebrated worldwide, but it’s a big event gaining popularity, even here in Australia (where I’m from). You can see spook things up with a coupon deal to suit.
Coupon code name ideas for Halloween:
- SPOOKY15
- HALLOWEENIE
- NOTRICKS
- TRICKORTREAT
- BIGTREAT
- PUMPKIN
BONUS IDEA: Schedule your WooCommerce coupons so that your coupons can’t be used before/after the set time for Halloween.
Black Friday/Cyber Monday
If you haven’t heard of the massive Black Friday and Cyber Monday sales, you must have been living under a rock. What started as a US tradition of post-thanksgiving sales making has now transformed into a global phenomenon of retail sales goodness.
Coupon code name ideas for Black Friday and Cyber Monday:
- BF[YEAR] – (eg. BF2019)
- GIFTGUIDE
- MYSTERYDEAL
- DOORBUSTER
- BFCONTEST
- SHOPPINGSPREE
BONUS IDEA: People love getting a bargain at Black Friday/Cyber Monday sales, so this year, try making a number of BOGO (Buy One, Get One) WooCommerce coupons. They have great visual appeal while still bringing in decent profit for your store.
Spring Cleaning
When you get the itch to spring clean and start fresh after being cozied up all winter, you’ll be in the market for many cleaning goodies like regular cleaning products, vacuums, mops, table decorations, cushions, and more to spruce up your house. Retailers have a massive opportunity here to promote lots of household-related items.
Coupon code name ideas for Spring Cleaning sales:
- SPRUCEUP
- SPRINGISHERE
- WINTERISOVER
- SPRINGDEAL
- SPRINGINTOSUMMER
BONUS IDEA: Apply a seasonal discount to a category of items in WooCommerce that would appeal to Spring buyers.
Stocktake
Stocktake sales are a traditional way of moving large amounts of stock under the guise of “being overstocked.” It’s a tried and true marketing tactic where coupons work especially well to attract shoppers.
Coupon code name ideas for stocktake sales:
- TAKEITALL
- STOCKTAKESALE
- BIGSTOCKTAKE
- HELPUSMOVE
- OVERSTOCKED15
BONUS IDEA: Stocktake is all about shifting big volume so placing a discount based on a cart subtotal threshold is a great idea to motivate buyers to spend more.
Free Shipping
Do you offer free shipping to your customers? A free shipping coupon is a fantastic motivator to get people over an order size threshold. You’ll often see it used like orders over $100 get free shipping. With Advanced Coupons, you can create auto-apply coupons that work great for semi-permanent deals like this.
Coupon code name ideas for Free Shipping deals:
- SHIPITFREE
- FREESHIP
- FREESHIPPINGUNLOCKED
- SHIPPINGBONUS
BONUS IDEA: Free shipping is just one of the free offers you can offer people in your WooCommerce store.
Welcome Coupons
A welcome coupon can attract people to your newsletter mailing list as a reward for parting with their email addresses. It’s a very simple way to increase the conversion rate of your email subscription forms.
Coupon code name ideas for welcome email coupons:
- WELCOME10
- GDAY10
- HELLO10
- HOWDY10
- WELCOMEABOARD
- ALLABOARD
BONUS IDEA: Utilizing a generator to create your coupon codes can be a slightly unconventional approach, but it can be effective.
Advanced Coupons, for instance, offers an easy way for you to generate bulk promo codes. This feature allows you to generate multiple unique coupon codes in one go–a great way to run targeted promotions or offer personalized discounts without the hassle of manually creating each code!
Abandoned Cart Shopping Coupons
Cart abandonment is a common challenge for online store owners. One of the most effective ways you can convince shoppers to complete their purchases is by offering abandoned cart coupons. For example, you can give them a special discount or a free shipping incentive if they decide to complete their purchase.
Here are some promo code name ideas for abandoned cart:
- DONTLEAVE
- CHECKOUTNOW
- COMEBACK10
- SAVENOW15
BONUS IDEA: Time your abandoned cart coupon emails (with the coupon offer) to be sent within 24 hours of the cart being abandoned. The sooner they receive the incentive, the more likely they’ll return and complete their purchase.
Product Bundles
Bundling products together allows you to offer more value to your customers, while also increasing your store’s average order values.
For example, you can bundle complementary items and offer them a discounted price. This strategy is even more effective during special seasons (such as holidays or sales) when customers are looking for the best deals.
Coupon code name ideas for Product Bundles:
- GETMORE
- ALLINONE
- BUNDLEOF3
- SAVEWITHSET
BONUS IDEA: When offering product bundles, highlight the savings–communicate the total savings customers get when buying the set, as opposed to buying each product separately. This will help reinforce the value of the purchase and encourage them to buy the bundle.
Customer Loyalty
Fostering customer loyalty is key to the lasting success of your e-commerce store. Loyal customers are more likely to return to your store, engage with your brand, and refer others to your business. Aside from running a loyalty program, another powerful way to keep loyal customers is by providing them with coupons as a reward for their support.
You can pair these coupons with specific customer milestones, such as their membership anniversary, or a certain number of purchases made.
Coupon code name ideas for Customer Loyalty:
- THANKYOU10
- VIPCUSTOMER
- LOYALTYREWARD
- VIPDEAL15
BONUS IDEA: Make loyal customers feel extra special by surprising them with a coupon or a gift card during their birthday.
First Order
Want to stand out to new buyers and turn a casual visitor into a loyal shopper?
Consider offering a coupon on their first purchase! This is a delightful nudge for new customers, encouraging them to complete their first order. There are several offers you can choose from to make a lasting positive impression, from percentage discounts to free shipping, or bonus gifts.
Here are some catchy promo code name ideas for First Order:
- FIRSTBUY
- FIRSTPURCHASE
- GETSTARTED
- NEWCUSTOMER
BONUS IDEA: Make sure new website visitors know about the offer. Consider setting up a pop-up that triggers when new customers visit your store, urging them to take advantage of the first-order discount.
Next Order
How do you keep customers coming back?
Offering an irresistible discount on their next order is one effective way to do this. Next order coupons provide a clear incentive for customers to shop in your store again after their initial purchase, keeping the momentum going and helping your brand stay top of mind.
Here are some catchy promo code name ideas for Next Orders:
- RETURN15
- SHOPAGAIN
- COMEBACK20
- NEXTORDER
BONUS IDEA: Include next order coupons on order confirmation emails, or as a thank you note included in the package. This small gesture can leave a lasting impression on shoppers and encourage them to shop again.
Frequently Asked Questions
How do I name a coupon code?
You can use a combination of words, abbreviations, or numbers that reflect the promotion or event. For example, if you’re running a Christmas Sale, you can use “XMAS15” to indicate a 15% discount. Keep it simple and short to make it more memorable for customers.
What is a unique coupon code?
Unique coupon codes (or bulk codes) are single, one-of-a-kind promo codes generated for specific customers or promotions. Unlike general promo codes, they cannot be reused by other customers and can be redeemed only once.
What is an example of a coupon code?
An example of a coupon code can be “FIRST10”, which might offer a 15% discount on a shopper’s first-ever purchase on your online store. Another can be “VIP15”, a 15% percentage discount coupon for loyal customers. Coupons usually use words or numbers related to the offer itself, so they can be easily remembered by shoppers.
What is a code for a coupon?
Coupon codes are the specific string of text, letters, or numbers that customers use at checkout to redeem a discount of special offer. Entering the code triggers the eCommerce platform (such as WooCommerce) to apply the discount to the customer’s order.
Conclusion
When it comes to creating coupon code names that your customers will enjoy, there are several factors to take into consideration. For example, do you want your code to be easy for the customer to find? Or should it be difficult for them to break?
Or maybe you’d rather have a unique code so your customers won’t get frustrated trying different codes on the same order? We all know that when something is too good to be true, it usually isn’t true. So whether you’re creating your coupons or using someone else’s, make sure they are valid and fair in terms of price and product quality.
In this article, we came up with 60+ creative & catchy coupon code names that you can use to ensure that your customers don’t get frustrated every time they look for a coupon code:
- Back To School
- Valentine’s Day
- Christmas
- Halloween
- Black Friday/Cyber Monday
- Spring Cleaning
- Stocktake
- Free Shipping
- Welcome Coupons
- Abandoned Cart
- Product Bundles
- Customer Loyalty
- First Order
- Next Order
Do you have any questions about this article? Let us know in the comments!
What about affilates with discount codes that are 24/7. I always assumed the shorter the better as easy to remember, and no “off” spelling. Do you agree? Any advice? Thanks!
Great Question!!!! I would like to know this as well… Unfortunate, there has not been a response yet ;( I wish I knew to share the info with you. I decided to make a comment incase it slipped creative + cleavers mind (oops, we are human) … First notification could have been overlooked. So many things are possible.. plus when info is posted I’d like to know ๐
Yeah in general, the simpler the better for codes. Either directly to consumers or via affiliates, same idea.
Amazing
Thanks Sophia!