The key to growing a store is knowing how to market it well. Coupons are arguably your biggest marketing weapon when it comes to promoting your store.
In this guide, we are going to discuss 3 ways you can use WooCommerce coupons better so you can promote your store and grow with confidence.
The tool we are talking in this article is Advanced Coupons, a freemium plugin for WooCommerce that extends the standard features of your coupons so you can market your store better.
If you want to implement the ideas in this article you need both the Free Version and the Premium version of Advanced Coupons for WooCommerce.
Read on to discover 3 ways you can grow your store better using the features that Advanced Coupons provides:
Coupon Power Tip #1 – BOGO Coupon Deals
BOGO stands for “Buy One, Get One” and is a deal type where you have a trigger and an application. The trigger is you buy some quantity of something, and the application is what you are getting when that trigger is met.
You’ve probably seen these deals a lot in offline settings where you walk into a clothing store to buy a pair of pants and come out with 3 pairs instead (yes, this happens to me with alarming frequency).
BOGO Deals Make You More Money
The first reason I love the BOGO deal coupons is that they are more profitable than regular coupon deals. Let me illustrate by comparing a “30% off deal” offer vs. a “Buy 2 get 1 free” offer and we’ll use that clothing store as an example.
30% off deal example
- 1x $100 product (discounted to $70 after 30% off)
- Minus $30 cost price
- $40 profit margin
A standard coupon for a “30% off deal” would take 30% off the revenue meaning it’s $70 profit margin would get reduced to $40 profit margin.
Buy 2 get 1 free deal example
- 3x product is $300
- Minus $90 cost price ($30 cost price each)
- Minus $100 as 1x product is free for the deal
- $110 profit margin
Versus each time the customer takes the BOGO deal you make $110 profit. I’ll take the latter any day of the week.
BOGO Deals Have The Psychology Of Free
The second reason I love the BOGO deal coupons is they are perceived better by the audience.
I believe it is due to the psychology of free effect.
In an experiment by MIT researchers Kristina Shampan’er and Dan Ariely, they tested the effect of “free” on pricing and uptake of products where participants had a choice between three options:
- A low perceived value product
- A high perceived value product
- …or nothing
For the experiment, they used a single Hershey’s Kiss as the low-value product and a Lindt Chocolate truffle as the high-value product.
They first tested a “cost condition” where the Hershey Kiss was priced at 1c and the Lindt truffle at 14c. Then they discounted both by 1c so the Hershey became free and the Lindt truffle 13c.
Can you guess what happened?
They use a real-world cafeteria where 232 customers participated in the experiment and the adjusted the results to remove the people who selected nothing.
In the first round, where the Hershey was 1c and the Lindt was 14c, the results were quite interesting. The take up was 21% for the Hershey Kiss and 79% for the Lindt indicating a bias for the high-value product.
In the second round, where the Hershey was free and the Lindt was 13c, the uptake for the Hershey jumped to 71% whereas the Lindt fell to 29%.
For me, the take away is clear. Showing customers how to get something for free can be extremely powerful indeed.
Coupon Power Tip #2 – Adding Products On Coupon Apply
Adding products when a coupon is applied is something you can do in Advanced Coupons. It’s very straight forward, when the coupon is applied, the customer gets a product automatically added to the cart. And you can choose if you want to override the price by discounting it or making it free.
It’s a very handy feature, especially when paired with the powerful Cart Conditions (Rules) feature which tests the eligibility of the coupon.
Adding Bonus Products
There are a number of ways you can use this when doing coupon deals. The first is as a bonus product.
Giving bonus items unexpectedly is a great way to incentivize a sale.
What kind of bonus items can you give?
- Product samples
- Any old stock items you need to move anyway
- Low-cost items
- Lightweight items so they don’t cost you more to ship
Could you include a sample of a new product line in all orders that aren’t ordering that product?
Free Products After $ Spend
My second favourite way of using the Add Products feature in Advanced Coupons is by triggering it after spending a certain amount in the cart.
For example you can use it in a deal that tests the cart subtotal:
“Free Gaming Mouse With Any Laptop Over $1000”
In this deal you are ensuring an average profit margin to be able to absorb the cost of the product.
Adhoc Product Bundling
The final way I like to use this is by doing adhoc product bundling upsells.
Imagine a scenario where you can grant a discounted product when purchasing alongside something else.
Let’s use an example:
“When buying a “Canon 100mm macro f2.8 lens” you can get 25% off a designer lens carry pouch (normally $150)”
You can add a Cart Condition to the coupon to detect the presence of a “Canon 100mm macro f2.8 lens” and provide a one-click button to add the coupon which, in turn, adds the designer lens carry pouch product with the price discounted.
Coupon Power Tip #3 – Auto-Apply & One-Click Notifications
The third power tip for using your WooCommerce coupons better is to take advantage of two Advanced Coupons features: Auto-Apply and One-Click Notifications.
Auto Apply Coupon Deals
In Advanced Coupons, you can pair your Cart Conditions (which as we’ve discussed test the eligiblity of the coupon being applied) with automatically applied coupon deals.
The system monitors the cart and the user’s details to see if they are eligible for the deal and when they become eligible the coupon gets applied to the cart.
This can be great for a number of scenarios:
- Sitewide % off deals after a certain spend threshold
- Free shipping after a certain spend threshold
- Free add-on products when a specific product is in the cart
The only thing that separates one-click notifications from auto-apply coupons is that the customer is shown a WooCommerce notice with a button that applies the coupon for them.
Otherwise they work very similarly in that the system monitors the Cart Conditions of the coupon and when the customer become eligible, they will get shown the notification.
What kind of things is this good for?
- Discounts on express shipping after they’re eligible
- Specific product up-sell offers that apply a product (like we saw in the “Adhoc product bundling” example above)
- Reactivating old customers (like Arianrhod Aromatics do in this case study)
Key Takeaways For Marketing Your Store With Coupons
I hope you have enjoyed these three power tips and have learned a thing or two about promoting your store with coupons.
Coupons can work like magic to grow a store and get customers excited. It’s definitely worth exploring all the different options for engagement with coupons.
Advanced Coupons is the tool discussed above. Some of the features are included in the free version (such as basic BOGO deals) and some will be found in the Premium version.
You can compare the features of both versions here and take advantage of this great tool for your store.