Every day presents an opportunity to capture the attention of potential customers and drive sales. However, there’s one day in particular that often gets overlooked – Thursday. While it may seem like an ordinary weekday, savvy entrepreneurs recognize the untapped potential of Thursday sales.
Many businesses put most of their effort into weekends or big holidays, often overlooking Thursdays. But guess what? Thursdays are a hidden gem for boosting your sales. By focusing on this day with some smart strategies, you can get ahead of the competition and increase your revenue.
In this article, we’ll dive into powerful tips to help you make the most of your Thursday sales and take your small business to the next level. Let’s get started!
Why Do You Need To Boost Thursday Sales?
Before we dive into strategies, let’s talk about why boosting your Thursday sales is a big deal. Here are a few key reasons:
- Increased Revenue: Every sale counts. By focusing on Thursdays, you’re tapping into an extra revenue stream many businesses might miss.
- Customer Loyalty: Offering special deals on Thursdays can build customer loyalty. Your customers will love the extra attention and value they get.
- Momentum Building: A great Thursday can set a positive tone for the rest of the week, creating sales momentum that carries into the weekend.
10 Thursday Sales Strategies For Small Businesses
Now that you understand the importance of boosting your Thursday sales, let’s dive into strategies that can help you achieve this goal:
1. Offer Thursday-specific promotions and discounts
Want to get more customers through your doors on Thursdays? Why not offer some irresistible promotions and discounts that are only available on that day?
Here are a few ideas to get you started:
- Percentage Discounts: Offer a specific percentage off on select products or services on Thursdays. For example, “25% off all clothing items every Thursday.”
- Bundle Deals: Create unique bundle packages that provide added value to customers on Thursdays. For instance, offer a “Thursday Pamper Package” at your spa that includes a massage, facial, and manicure at a discounted price.
- Buy One, Get One (BOGO) Offers: Encourage customers to make multiple purchases by offering BOGO deals on Thursdays. This could be “Buy One, Get One 50% Off” or “Buy One, Get One Free.”
- Early Bird Specials: Offer special discounts or freebies for customers who visit your establishment during the morning hours on Thursdays.
💡POWER TIP: Consider using push notifications to announce time-limited Thursday sale promotions. These handy alerts pop up directly on your customer’s device–perfect for grabbing attention and driving quick action!
2. Collaborate with other local businesses for joint promotions
Joining forces with other local businesses can be a fantastic way to ramp up your Thursday sales and build a stronger community. So, when you work together, you not only share the promotional load but also tap into each other’s customer bases.
Here are some fun collaboration ideas to consider:
- Cross-Promotion: Work with complementary businesses to offer joint promotions or discounts. For example, a clothing store could partner with a local restaurant to offer a “Thursday Night Out” package that includes a discount on dinner and a percentage off clothing purchases.
- Joint Events: Additionally, host a shared event or activity on Thursdays that brings together multiple businesses. This could be a “Thirsty Thursday” event where several local bars and restaurants offer special drinks and food specials.
- Loyalty Rewards: Develop a joint loyalty program where customers can earn rewards or discounts by visiting multiple participating businesses on Thursdays.
3. Go live every Thursday to engage your shoppers
Hosting a weekly Thursday livestream is an excellent way to connect with shoppers, build trust, and boost conversions! There are a lot of ways you can get creative with this. Depending on the products you offer, you can showcase new arrivals, host a Q&A, or demo how your products work.
Platforms like Instagram, TikTok, and Facebook all offer live-stream features where you can interact with shoppers through comments and live product links. Just take note of where your audience typically hangs out to maximize reach and engagement.
💡POWER TIP: Pairing your livestream with a limited-time Thursday coupon code can help create a sense of urgency and encourage customers to take action immediately. For example, you can reveal a secret “LIVETHURSDAY” discount during the stream that expires by midnight!
4. Offer a gift with purchase to boost Thursday sales
We all love receiving something extra, especially if it’s free! Offering a free gift for Thursday orders sweetens the deal and adds value to the purchase. It’s also an excellent strategy for introducing new products to shoppers. If you’re looking to move slow-moving stock or create buzz around a new item, gifts with purchase are a smart, cost-effective way to do it.
Advanced Coupons makes this easy by allowing you to automatically add free products to a customer’s cart once specific conditions are met. This is especially handy if you’re offering Thursday-only deals, as you can set specific cart conditions like minimum spend, product category, or the day of the week!
Want to learn more about how to offer free gifts in WooCommmerce? Check out our complete guide!
5. Gamify your Thursday sales
Adding gamified elements to your sales is a powerful way to excite and engage shoppers. According to industry insights, leveraging gamification can increase customer engagement by a whopping 48%! When you create a fun shopping experience, shoppers are likely to stick around and come back for more.
Here are some easy ways to incorporate this strategy into your Thursday sales:
- Spin-to-Win Promotions: Give customers a chance to win a coupon, freebie, or mystery reward when they purchase on Thursdays.
- Double Loyalty Points: If you’re already running a loyalty program, why not offer double points every Thursday? Plugins like WooCommerce Loyalty Program allow you to set specific days where customers can earn bonus loyalty points.
- “Thursday shopping challenges”: Encourage your audience to complete mini-tasks (like making a purchase over a certain amount or buying from a specific category) in exchange for perks like free shipping, discount codes, or exclusive products.
💡 POWER TIP: Use tools like Advanced Coupons to automatically apply discounts or trigger rewards based on cart content. For instance, you can grant discounts only when shoppers hit a minimum spend threshold or if a certain product category exists in the cart.
6. Utilize social media to promote Thursday sales
Social media is a powerful tool for promoting your Thursday sales and engaging with your target audience. Basically, think about creating a series of fun, Thursday-themed posts like “Throwback Thursday” or “Thirsty Thursday.” These posts can build up anticipation and excitement for your Thursday deals.
You can also run exclusive contests or giveaways just for your Thursday crowd.
Offer discounts, free products, or other prizes to folks who engage with your posts or stop by your business on Thursdays. It’s a great way to get people talking and keep them coming back!
7. Implement a loyalty program for Thursday shoppers
Loyalty programs are a fantastic way to keep customers coming back and build strong relationships with them. If you create a special loyalty program for Thursday shoppers, you can turn your business into a regular stop for your customers every week.
Here are some ideas to get you started:
- Points-Based System: Implement a points-based loyalty program where customers earn points for every Thursday purchase. These points can then be redeemed for rewards, such as discounts, free products, or exclusive experiences.
- Tiered Rewards: Create a tiered loyalty program where customers can progress through different levels based on their Thursday spending. Each level could offer increasingly valuable rewards.
- Exclusive Membership: Offer an exclusive “Thursday Club” membership for loyal customers, providing them with special benefits, such as early access to new products, invitations to private events, or personalized service.
8. Leverage email marketing for Thursday promotions
Email marketing is still one of the most powerful ways to connect with your customers.
Especially when it comes to promoting your Thursday sales, email marketing can work wonders.
Here are some simple yet effective strategies to get you started:
- Dedicated Thursday Newsletters: Send a dedicated email newsletter specifically highlighting your Thursday promotions, events, or specials. Basically, this helps keep your Thursday offerings top-of-mind for your subscribers.
- Limited-Time Offers: Create a sense of urgency by offering limited-time Thursday deals or flash sales that are only valid for a short period.
- Abandoned Cart Reminders: If you have an e-commerce component, send targeted emails to customers who abandoned their carts on Thursdays, reminding them of the items they left behind and offering incentives to complete their purchase.
9. Optimize your website and online presence for Thursday sales
Making your online presence strong is super important for getting and keeping customers.
When you tune up your website and online spots just right for those Thursday sales, you’re making sure your customers have a smooth and fun time.
Let’s dive into some cool strategies you can try out:
- Dedicated Thursday Landing Pages: Create dedicated landing pages on your website that highlight your Thursday promotions, events, or specials. This makes it easy for visitors to find and engage with your Thursday offerings.
- Leverage Online Advertising: Utilize online advertising platforms, such as Google Ads or social media, to promote your Thursday sales and target potential customers in your local area.
- Encourage Online Reviews: Encourage satisfied customers to leave positive reviews and feedback about their Thursday experiences on your website, social media, or review platforms. This can help build trust and credibility with potential new customers.
10. Analyze and track your Thursday sales performance
To make sure your Thursday sales strategies keep rocking and evolving, it’s super important to keep an eye on how you’re doing and tweak things regularly.
Here are some must-watch numbers and cool tactics to think about:
- Sales Data Analysis: Closely monitor your sales data, including revenue, transaction volume, and average order value, specifically for Thursdays. Then, compare this data to other weekdays to identify trends and opportunities for improvement.
- Customer Feedback and Surveys: Gather feedback from customers through surveys or direct communication channels to understand their perceptions and experiences with your Thursday offerings. This can provide valuable insights for refining your strategies.
- Website and Social Media Analytics: Analyze website traffic, engagement rates, and conversion metrics related to your Thursday promotions and campaigns. This can help you understand the effectiveness of your digital marketing efforts.
- A/B Testing: Conduct A/B testing for different Thursday promotions, messaging, or marketing tactics to determine which approaches resonate best with your target audience.
Frequently Asked Questions
What day of the week is best for sales?
This depends on your industry, business type, and target market. However, most businesses experience a boost in sales on mid-week days like Wednesdays and Thursdays. Shoppers are more receptive to mid-week deals as they begin planning their weekend purchases. These days are often less crowded with promotions compared to the weekend, so they’re an excellent time to run exclusive offers to stand out.
What day of the year has the best sales?
Black Friday is typically the biggest and busiest shopping day of the year. Businesses across all industries run exclusive discounts and promotions, and customers are kicking off their holiday shopping. Depending on your industry and location, you might also see spikes during Cyber Monday, Christmas, Boxing Day, and New Year.
How do I set up automatic Thursday coupons in WooCommerce?
You can use plugins like Advanced Coupons to create exclusive coupons for Thursday sales. This powerful plugin extends the default coupon features of WooCommerce, letting you auto-apply discounts and set specific cart conditions like cart total, cart quantity, user roles, product categories, and so much more.
Conclusion
Sprucing up your Thursday sales could really give your small business a boost, bringing in more money and helping you stay ahead of the competition.
This article breaks down seven simple strategies that can help you make the most of Thursdays:
- Offer Thursday-specific promotions and discounts
- Collaborate with other local businesses for joint promotions
- Go live every Thursday to engage your shoppers
- Offer a gift with purchase to boost Thursday sales
- Gamify your Thursday sales
- Utilize social media to promote Thursday sales
- Implement a loyalty program for Thursday shoppers
- Leverage email marketing for Thursday promotions
- Optimize your website and online presence for Thursday sales
- Analyze and track your Thursday sales performance
Do you have any questions about Thursday sales? Let us know in the comments!
