There are hundreds of ways to run sales on an online store beyond offering simple discounts. With the right sales promotion ideas, you can increase conversions and get customers talking about your store. All it takes is the right idea at the right time.
WooCommerce enables you to implement several types of product discounts. However, if you want to run a real sale, you’ll need to use a plugin that offers more advanced functionality. That’s where Advanced Coupons comes in.
For this article, we’re going to show you seven fresh sales promotion ideas that you can implement using Advanced Coupons. Let’s get to it!
1. Create a Loyalty Program and Offer Bonus-Point Periods
Loyalty programs are one of the best ways to encourage customers to keep returning to your store. The better the rewards you offer, the more likely users are to make additional purchases.
There are a lot of approaches when it comes to loyalty programs. You can offer private WooCommerce products only top customers have access to, give free gift items, or enable users to change points for discounts.
Advanced Coupons comes with a built-in loyalty system that you can turn on so customers can trade points for discount coupons. The great thing about the system is that users can choose when to redeem their points and for which purchases to use the discount:
A great sales promotion idea is to offer additional rewards points during specific periods. That way, you can boost sales during slow months and keep customers happy by letting them redeem additional discounts.
2. Offer Lower-Priced Product Alternatives
There are plenty of successful stores that only offer high-priced products. Those stores do well because they target a very specific audience with enough disposable income to afford their products.
The “problem” with that approach is that you leave out a lot of potential customers that may be interested in your products but can’t afford their price tag. Lowering prices isn’t an option, as you may be working with very specific margins. What you can do is offer cheaper variants of more expensive products.
Cheaper product variants will probably be of lower quality and they might lack some functionality than their counterparts. However, offering product variants not only enables you to tap into a bigger audience, but it also encourages users to buy the more expensive version because it’ll look better by comparison.
3. Run Weekly or Daily Offers
You’ve probably seen more than one online store that seems to always be running weekly or daily deals. That’s often not because they’re hurting for sales, but because they understand the power of creating a sense of urgency.
If you tell customers, “We’re offering you a 20% discount”, you might get a few takers. However, if you tell those same users “We’re offering 20% off but only for today” you’re bound to get a lot more interest.
Putting a timer on deals forces store visitors to think about whether they really want to make a purchase or not. Without that timer, there’s no pressure, so users can put off that decision indefinitely.
For timed sales to work, you need to tell customers how long deals will be available. Moreover, you can choose between time-sensitive offers for specific products or offer store-wide discounts. Either approach is easy to implement if you use Advanced Coupons.
4. Offer Bonus Items for Specific Purchases
Every store has products that don’t sell as well as others. That might be due to their price, their presentation, the features they offer, or any combination of the above. One way to incentivize users to buy those items is to offer bonus products when they make a purchase.
Using Advanced Coupons, you can create coupons that only work for specific products and when customers apply them, it’ll automatically add a free item you choose to their carts. That’s a fantastic deal as long as the free item you offer catches their attention.
You can also use this sales promotion idea to drive more conversions for your hot ticket products. If an item already sells well without a freebie attached to it, it’ll fly off the shelves with the bonus.
5. Create Automated “Next Purchase” Discounts
There is nothing more valuable for an online store than repeat clients. If you can get a user to buy from you once, that’s great. If you can keep that same customer coming back time after time, they’re much more likely to make bigger purchases and to recommend you to their friends.
One great way to get first-time buyers to return to your store is to offer them a coupon that gives them a discount for their next purchase. Make that discount enticing enough and you’re bound to get some conversions.
Ideally, this coupon should go out by mail sometime after the customer’s first purchase. Preferably soon enough that they remember your store, but not immediately, so they don’t feel pressured into that second purchase. In our experience, a one-or-two week timeframe works perfectly for this type of coupon.
6. Bundle Products Together at a Discount
The only thing that customers love more than getting a deal on one product is getting discounts on multiple items. Bundling products together is a fantastic way to get more overall sales and to move stock for products that may not sell as well as others.
If you want to put together a great bundle, you can’t choose items at random, though. A successful bundle needs to meet two simple criteria, including:
- The products need to complement each other
- Your bundle should be priced lower than both products put together independently
For the best possible results, we suggest recommending product bundles when users browse related items. That way, they can see what a deal they’re getting by purchasing the bundle instead.
With a discounted bundle, customers save money over buying those products separately. However, you also come out winning because you’re selling multiple items instead of a single one.
7. Reward Existing Customers With a Sale
We already talked about showing your loyal customers some love with discount coupons. However, from time to time, we also recommend running sales for all your existing customers, even those who only made a single purchase.
The advantage of this approach is that you can cast a wider net instead of focusing only on big spenders. In theory, you should have the emails of all past customers and that means you can use email marketing to let them know about an upcoming sale for past buyers.
If you have a lot of customers that only made a single purchase, we recommend offering significant discounts to bring them back. After a second purchase, those users are more likely to want to keep coming back.
There are hundreds of sales promotion ideas that you can implement in WooCommerce. If you use Advanced Coupons, you can run almost any type of sale that you want using our flexible coupon system.
With coupons, you can offer discounts, create codes that add free items to customer carts, offer promotions for users’ next purchases, and much more. All you have to do is learn how to use Advanced Coupons and check out our blog for tutorials on how to create the discounts that you want.
Do you have any sales promotion ideas that you’d like to share with everyone else? Let’s talk about them in the comments section below!