Are you ready to make your WooCommerce store stand out this Christmas season? With the holiday shopping frenzy just around the corner and the fierce competition in the e-commerce market, getting creative with your Christmas promotion ideas is essential this year.
Luckily, we’ve covered you with these 6 creative Christmas promotional ideas tailor-made for WooCommerce stores. In this guide, you’ll learn how to create a seamless shopping experience that not only delights your customers but also boosts your sales. So, let’s get into it!
Why You Need A Creative Christmas Promotion Campaign
Did you know that according to recent studies, American consumers have been really getting into the holiday spirit by splurging on Christmas gifts? Since 2008, there’s been a steady increase in spending, and the numbers are off the charts:
- Total holiday retail sales in 2020 reached $789.4 billion
- Online and non-store sales contributed a significant $209 billion to this total
- On average, U.S. households spent around $1,387 during the previous Christmas holiday season
As a store owner, the current season is like hitting the jackpot – an opportunity you can’t afford to miss. But, let’s be real, navigating this goldmine requires the right strategies and tools.
In the holiday season, where online stores are everywhere, standing out is key. While the usual percentage-off discounts work, they might not be the game-changer your WooCommerce store needs to truly shine amidst the competition. This means that it’s time to think outside the box.
So, to leave a lasting impression, it’s all about getting creative with your promotions.
Imagine yourself as the customer – what would grab your attention more: a standard 10% discount or a tempting BOGO (Buy One, Get One) deal? Lastly, it’s all about making the offer irresistible.
By exploring other creative promotional ideas, you can create a shopping experience that goes beyond the transactional and leaves a lasting impression on your customers. This will help you:
- attract new customers,
- foster loyalty,
- encourage repeat business,
- and boost the overall bottom line.
6 Creative Christmas Promotion Ideas For WooCommerce Stores
These strategies will help you create a memorable and engaging shopping experience for your customers. So, let’s dive deeper into it:
1. Create holiday-themed product bundles
Get into the festive spirit and boost your sales by putting together special holiday-themed product bundles! Mix and match items that go hand-in-hand. This not only grabs their attention but also makes it irresistible for them to pick up more than one item.
For example, take a look at CherryBloom’s holiday-inspired product bundle:
This smart strategy offers convenience for customers looking to complete their holiday makeup looks. Additionally, it presents an opportunity for upselling and increasing the average order value.
If you’re thinking about getting started with this, you need a specific tool to make bundling convenient. I’d suggest going for Advanced Coupons Premium. This powerful lets you run different kinds of promotions, including product bundles, without a hitch.
Better yet, having this plugin at the forefront is beneficial for the long haul. It not only lets you run promotions but also lets you give out loyalty points and gift cards. This, then, provides you the flexibility to sweeten the deal in more ways than one.
2. Offer holiday-special loyalty rewards
Taking care of your loyal customers is a great way to say “thanks” and keep them returning for more. As the holiday season rolls around, think about giving them some special treatment. For example, you could hook them up with exclusive discounts or give them early access.
It’s not just about making them feel important. It also gives them a reason to stick with your shop instead of checking out the competition.
To put this plan into action, consider setting up a loyalty program.
Give out rewards based on how much they’ve shopped with you or the total they’ve spent. You could also offer tiered discounts or even let them grab cool, limited-edition stuff. This doesn’t just encourage them to keep shopping. It also adds a bit of excitement and urgency for them to participate in your sale.
If you’re looking for a tool to get started, I suggest the WooCommerce Loyalty Program plugin. This lets you run a comprehensive and automated loyalty program. On top of that, this works perfectly well with the Advanced Coupons Premium plugin:
3. Add free products to carts as a holiday gift to customers
Everyone loves getting something for free, especially during the holiday season. A clever way to surprise and delight your customers is adding free products to their carts as a holiday gift.
Choose products that align with the holiday season and complement the items your customers are purchasing. For example, if you sell clothing, you could include a festive accessory like a holiday-themed scarf or a pair of cozy gloves as a gift.
To implement this strategy, you can use the Advanced Coupons’ Add Products feature.
This lets you automatically add the free gift to customers’ carts when they meet specific criteria, such as reaching a minimum purchase amount. To know more, check out our step-by-step guide here.
4. Host a holiday giveaway or contest
Giveaways are great at generating buzz and engaging with your audience during the holiday season. By offering a chance to win exciting prizes, you can trigger excitement, encourage social sharing, and attract new customers to your WooCommerce store.
Say you sell home decor items. If you want to run a giveaway, you could, for example, give away a cute little holiday centerpiece. If this is a contest, you can give 1 winner a huge set of festive ornaments.
Additionally, you can also consider offering a consolation prize or a discount code to all participants to show appreciation for their engagement.
Again, it’s totally up to you. Just note that when thinking of a giveaway, make sure that the criteria you set promote your store or encourage more spending.
5. Personalized holiday greetings and gift cards
During the holiday season, people appreciate personal touches and thoughtful gestures. One way to show your customers that you care is by sending personalized holiday greetings and offering gift cards that they can use to purchase products from your WooCommerce store.
So, how do you get started?
First, you might want to segment your customer base and create personalized holiday emails that address each segment’s preferences and past purchases. This adds a personal touch to your communications and makes customers feel valued and appreciated.
If you want to make this more creative, you can also include a discount code or a special offer in these greetings to encourage recipients to visit your store and make a purchase.
Alternatively, you can also consider offering gift cards as a holiday gift option. This allows customers to share the joy of shopping from your store with their loved ones. If this is something you would like to try, consider getting Advanced Gift Cards.
This plugin lets you sell or give away professionally designed gift cards in WooCommerce. Best of all, it also comes with 85+ more gift card designs perfect for any occasion in the later run.
6. Offer limited edition or seasonal products
Creating a sense of urgency and exclusivity can be a powerful driver of sales. And so, to capitalize on the coming holidays, consider offering seasonal products that are only available for a limited time.
These products can be variations of your existing products with a holiday twist or completely new offerings designed specifically for the holiday season. For example, check out Starbucks’ Holiday Blend:
Conclusion
Coming up with creative Christmas promotion ideas this holiday season is important for the success of your WooCommerce store. This will help you drive more traffic, foster loyalty, and boost your sales.
To help you kickstart the festive cheer, we listed 6 Christmas promotion ideas you can get started with:
- Create holiday-themed product bundles
- Offer holiday-special loyalty rewards
- Add free products to carts as a holiday gift to customers
- Host a holiday giveaway or contest
- Personalized holiday greetings and gift cards
- Offer limited edition or seasonal products
Do you have any questions about the Christmas promotion ideas we have here? Let us know in the comments section below!
