Comparing WooCommerce coupon plugin pricing can get confusing quickly. Every vendor sets up its plans a little differently. Some list one yearly price, some show separate first-year and renewal prices, and some sell coupons, loyalty points, and gift cards as separate plugins. Two plugins that look similar on the pricing card can end up costing quite different amounts over a couple of years.
To make it easier, we’ve put the numbers side by side. Below, you’ll find the first-year price, the renewal price, and the site limits for popular coupon plugins, ours included. You’ll also see what each Advanced Coupons plan is built for, so you can pick the one that fits where your store is right now, whether that’s the free plugin or the full bundle.
How WooCommerce Coupon Plugin Pricing Works
Most premium WooCommerce coupon plugins are sold as yearly licenses, and four things shape what you’ll actually spend over time:
- First-year price vs renewal: Some vendors charge the same amount every year, while others price the first year differently from renewals. Neither model is better by default. You just need both numbers to compare fairly.
- Site limits: Licenses are usually sold for one site, a handful of sites, or unlimited sites, so agencies and multi-store owners will see very different totals.
- One plugin or several: Coupons, loyalty points, gift cards, and product badges are often separate plugins with separate renewals. A bundle can change your total more than any single price.
- Refund window: Refund periods and conditions vary from vendor to vendor, so it’s worth reading the details before you buy.
It also helps to know what a renewal actually pays for. A yearly license typically covers updates and support, and those updates help keep the plugin compatible as WordPress and WooCommerce release new versions.
Price changes can have a measurable effect on shopper demand. In its 2024 holiday season recap, Adobe reported that for every 1% decrease in price, demand increased by 1.029% compared with the 2023 season, contributing an additional $2.25 billion in online spend. If you plan to keep a coupon plugin beyond the first year, the renewal price matters just as much as the introductory price.
What The Free Advanced Coupons Plugin Includes
If you’re just getting started, the free Advanced Coupons plugin may be all you need for a while. It’s a full set of promotion tools you can keep using for as long as you like, and there’s nothing to renew. Here’s what it includes:
- Store credit: Give customers credit on their account and let them spend it at checkout.
- BOGO deals: Set up buy-one-get-one offers on specific products.
- URL coupons: Share a link that applies a coupon automatically, with a QR code you can download.
- Cart conditions: Apply a coupon only when the cart meets your rules, such as cart quantity, cart subtotal, product category, logged-in status, or customer role, using AND/OR logic.
- Scheduling and messages: Set a start and end date for each coupon, and show a message when a cart doesn’t qualify yet.
- Templates and AI tools: Start from a coupon template, or connect a free StoreAgent AI account to create coupons with the AI coupon generator.
WooCommerce already includes basic percentage and fixed-amount coupons. The free plugin builds on those, so you can run offers like store credit, BOGO deals, and conditional coupons without paying anything. When your promotions grow, that’s usually when Premium starts to make sense, for things like auto-apply coupons, more cart conditions, every BOGO deal type, and day-and-time schedules.
Several other coupon plugins have free versions, too. WebToffee publishes a free Smart Coupons for WooCommerce, with store credit listed among its premium features. Flycart publishes a free version of Discount Rules for WooCommerce, and Power Coupons has a free version that covers auto-apply discounts and cart conditions. StoreApps Smart Coupons and WP Desk’s Flexible Pricing are sold as paid plugins.
Year One Vs Year Two Pricing For Popular Coupon Plugins
Here’s what popular WooCommerce coupon plugins cost on their smallest paid plan in the first year and at renewal. The table uses regular pricing and leaves out limited-time promo codes so the numbers are easier to compare.
| Plugin | Free version | Year one | Year two | Multi-site options |
|---|---|---|---|---|
| Advanced Coupons Premium (Growth) | Yes | $99.50 | $199 | Business: unlimited sites, $199.50 then $399 |
| Smart Coupons for WooCommerce (WebToffee) | Yes | $89 | $89 | Up to 25 sites ($249/yr) |
| Smart Coupons (StoreApps) | No | $129 | $129 | Available on request |
| Discount Rules for WooCommerce (Flycart) | Yes | $85 | $85 | Up to 25 sites ($295/yr) |
| Power Coupons (Brainstorm Force) | Yes | $99 (up to 3 sites) | $149 | Lifetime: $299 one time (up to 3 sites) |
| Flexible Pricing (WP Desk) | No | €79 | €79 | 1 site |
If you only need one coupon plugin on one site, several of these renew for less than Advanced Coupons Premium. What differs from plugin to plugin is what’s included at that price, and how each plan grows as your store does.
Every paid Advanced Coupons plan comes with 50% off your first year, then renews at the regular yearly price. Growth covers one site, while Business covers unlimited sites, WordPress Multisite, and priority support.
A few details are worth checking when you compare plans. If Flycart shows promotional pricing or a promo code, use the regular annual price when comparing long-term costs. StoreApps lists a single-site plan and asks multi-site buyers to get in touch. WP Desk charges €79 per year for one site and renews at the same price. Power Coupons’ annual plan covers up to 3 websites, and a one-time lifetime plan for the same 3 sites is also available.
Comparing renewal prices fairly
You may have seen WebToffee’s comparison page, which says its plugin costs around $110 a year less than Advanced Coupons. On a single-site renewal, that’s accurate: $199 minus $89 is $110.
The fuller picture depends on what your store needs. Advanced Coupons Premium includes the full set of Advanced Coupons cart conditions and BOGO deal types, plus auto-apply coupons, cashback coupons, bulk coupon codes, and day-and-time schedules. It also works alongside our loyalty, gift card, and badge plugins as your store grows. For a feature-by-feature look, see our WebToffee Smart Coupons comparison, and if StoreApps is on your shortlist, our roundup of StoreApps Smart Coupons alternatives covers it in detail.
What A Full Promotion Stack Costs
Once your store also needs a loyalty program, gift cards, and product badges, the cost comparison changes. The All Access Bundle costs less than buying three or more of these Advanced Coupons plugins separately, both in the first year and at renewal.
Advanced Coupons Premium, Advanced Loyalty Program, and Advanced Gift Cards each have a Growth plan at $99.50 for the first year and $199 at renewal. Buying all three comes to $298.50, then $597 a year, for one site. The All Access Bundle is $249 for the first year and $498 at renewal. It also adds Advanced Promo Kit for product badges and covers unlimited sites.
Here’s how the separate plans compare with the All Access Bundle:
| What you buy | Year one | Year two | Sites |
|---|---|---|---|
| Advanced Coupons Premium + Advanced Loyalty Program + Advanced Gift Cards, Growth plans bought separately | $298.50 | $597 | 1 each |
| The same three plugins on Business plans | $598.50 | $1,197 | Unlimited |
| All Access Bundle (adds Advanced Promo Kit) | $249 | $498 | Unlimited |
Because the plugins are built to work together, gift card balances and redeemed loyalty points both become store credit, so your customers have one balance to spend at checkout. Advanced Promo Kit can then show your coupon offers, loyalty points, and gift card values as badges on your product pages.
Mixing plugins from different vendors is another route. If you go that way, add up each plugin’s renewal price and site limit, and check how they work together, since loyalty points, gift cards, and store credit may each live in a separate system, with renewals spread across more than one company. If a loyalty program is on your list, our guide to loyalty program ROI helps you work out what points will cost you in margin before you start.
Which Advanced Coupons Plan Fits Your Stage Of Growth
The right plan depends on your budget, how many sites you manage, and which promotion tools you need. Here’s how the options line up, starting with the free plugin.
You’re just getting started
If you’re running your first few promotions, the free plugin is a great place to begin. Store credit, BOGO deals, URL coupons, and cart conditions cover a lot of ground, and there’s nothing to renew. Premium builds on the free plugin, so when you’re ready to upgrade, your existing coupons stay right where they are.
Your coupon promotions are growing
Growth is $99.50 for the first year and $199 at renewal for one site. It unlocks the full set of Premium features, which makes sense once you want your coupons to do more of the work for you: applying automatically when a cart qualifies, more cart conditions, all Advanced Coupons BOGO deal types, cashback coupons, and bulk coupon codes.
You run several stores or build client sites
Business is $199.50 for the first year and $399 at renewal. It includes everything in Growth on unlimited sites, plus WordPress Multisite support, 20+ officially supported integrations, a developer-friendly license for client websites, and priority support.
You want loyalty points, gift cards, and badges too
The All Access Bundle is $249 for the first year and $498 at renewal. It includes Advanced Coupons Premium, Advanced Loyalty Program, Advanced Gift Cards (with 85+ bonus gift card designs) and Advanced Promo Kit on unlimited sites, plus access to future plugins. If you’d like three of these plugins, or two of them on more than one site, the bundle costs less than buying them separately.
Every paid plan comes with a 14-day money-back guarantee, and you can switch plans or cancel at any time. That means you can start with the plan that fits today and move up as your store grows.
Frequently Asked Questions
Is there a free WooCommerce coupon plugin?
Yes. The free Advanced Coupons plugin includes store credit, BOGO deals on specific products, URL coupons, cart conditions, date scheduling, and coupon templates, plus an AI coupon generator when you connect a free StoreAgent AI account. There’s nothing to renew. WebToffee, Flycart, and Brainstorm Force also publish free versions of their coupon plugins.
What does Advanced Coupons cost after the first year?
Growth renews at $199 a year, Business at $399, and the All Access Bundle at $498. You also get 50% off your first year on each plan, so you’d start at $99.50, $199.50 or $249.
Is the bundle cheaper than buying the plugins separately?
It is if you need three of the plugins, or two of them on more than one site. Three single-site Growth plans for Advanced Coupons Premium, Advanced Loyalty Program, and Advanced Gift Cards cost $298.50 in the first year and $597 at renewal. The All Access Bundle costs $249, then $498, and adds Advanced Promo Kit on unlimited sites.
Do coupon plugins charge per site?
Many do, but license structures vary. Some vendors offer single-site and multi-site tiers, while others use unlimited or custom multi-site licensing. Advanced Coupons Growth covers one site, while Business and the All Access Bundle cover unlimited sites, including WordPress Multisite installs.
Can I switch plans later?
Yes. You can switch plans or cancel at any time, so you can start on Growth and move to Business or the All Access Bundle when you add sites or plugins. Every paid plan also comes with a 14-day money-back guarantee.
Choosing The Right Coupon Plugin Plan For Your Store
The lowest first-year price isn’t always the best value, and the most complete plan isn’t always the one you need yet. Looking at both years, and at where your store is heading, gives you a much clearer picture of what you’ll really spend.
A simple way to narrow it down:
- Free: Start here if the core promotion tools already cover what your store needs.
- Growth: Choose this for one site when you need the full Advanced Coupons Premium feature set.
- Business: This fits stores, agencies, or developers managing multiple sites or client websites.
- All Access Bundle: Consider the bundle when you also want loyalty points, gift cards, and product badges across unlimited sites.
Ready to choose? Compare WooCommerce coupon plugin pricing for every plan on the Advanced Coupons pricing page, or start with the free Advanced Coupons plugin if its core features already cover what you need.
