Hey there, we noticed you didn't complete your Advanced Coupons purchase.

We're excited to have you join the Advanced Coupons family! Complete your checkout now & save!
If you have any questions, please reach out to our support team!

6 Best WordPress Coupon Plugins (Complete Comparison Guide)

6 Best WordPress Coupon Plugins (Complete Comparison Guide)

Are you looking for a straightforward way to create coupons for your WooCommerce store? The good news is that you can use a WordPress coupon plugin to do this. However, with so many options on the market, you might not be sure how to choose the right one for your unique needs.

However, when you know what to look for, choosing the right WordPress coupon plugin will be easier. Furthermore, you can be more confident in your decision when you’ve compared all the best choices.

In this post, we’re going to discuss the benefits of using a WordPress coupon plugin. Then, we’ll compare six of the best coupon tools on the market. Let’s dive right in!

Why You Need a WordPress Coupon Plugin

If you run an online store, you likely know that setting your business apart can be challenging. That’s because as e-commerce sales grow, so does competition.

Therefore, in order to entice customers and keep them coming back, you’ll need to find creative ways to make your product appealing. Coupons are an excellent way to convince skeptical shoppers and boost customer loyalty:

An example of a digital coupon
Coupon example (click to zoom)

In fact, research shows that 70 percent of millennials will look for a deal before making a purchase. Furthermore, almost two-thirds of consumers admit that a promotion or coupon often “closes the deal” when they’re undecided.

Simply put, when customers know they’re getting a bargain, they’ll be more likely to buy, and they may be more satisfied with their purchase.

As a result, they might be more inclined to return to your store in the future.

So, it’s clear that a coupon strategy is essential for any online store. However, not all e-commerce platforms provide this feature out of the box.

In the case of WooCommerce, the tool offers a limited coupon feature. When you opt for a WordPress coupon plugin, you’ll be able to extend WooCommerce and set up sophisticated coupon deals.

The Benefits Of Using A WordPress Coupon Plugin

As we’ve discussed, using a WordPress coupon plugin is crucial if you want to make your e-commerce store stand out. Here are a few additional benefits you’ll gain when you use a coupon tool:

  • Streamline your coupon strategy. Some coupon plugins offer features that can enhance the efficiency of your coupon management. For example, you may be able to schedule coupons for the future, set up automated coupon rewards, and more. You’ll save lots of time when you don’t have to manually configure every coupon.
  • Access advanced coupon options. As we mentioned, WooCommerce’s out-of-the-box coupon choices are limited. When you use an extension, you’ll get a lot more. For instance, some plugins allow you to run Buy One Get One (BOGO) deals and set advanced cart conditions to restrict a coupon’s usage.
  • Increase conversions and customer retention. Since coupons greatly impact consumer behavior, using a coupon plugin can make a huge impact. When you use a tool to maximize your efforts, you’ll be more likely to win sales and boost customer loyalty.

Ultimately, a WordPress coupon plugin can help boost your efficiency in many ways. In turn, your online store will reap the benefits.

6 Best WordPress Coupon Plugins: Complete Comparison Guide

Now that you’re aware of the benefits of using a WordPress coupon plugin, let’s go ahead and compare the best options!

1. Advanced Coupons Premium

Advanced Coupons Premium is one of the best WordPress coupon plugins
#1-rated coupon plugin in WooCommerce

Advanced Coupons Premium kicks off our list because it’s by far one of the best WordPress coupon plugins. This tool integrates seamlessly with WooCommerce while expanding greatly on its coupon features.

With this plugin, you’ll be able to get started right away, since it only takes a few minutes to set up. Then, you can begin creating tons of different types of coupons.

The plugin allows you to create BOGO deals, free shipping coupons, and more. It even gives you the ability to set cart condition rules to prevent customers from abusing your coupon deals.

Advanced Coupons Premium also integrates with Automator and Uncanny Automator Pro. This means you’ll be able to reward automatic coupons with ease. For example, with both tools installed, you can automatically give a new user a coupon when they create an account on your site. This feature can save you tons of time and boost productivity.

Overall, Advanced Coupons is one of the most well-rounded WordPress coupon plugins. It gives you the ability to create tons of coupon types and award them in different ways. Furthermore, it’s compatible with WooCommerce Gift Cards and WooCommerce Loyalty Program. That means it can serve as a strong foundation for all your e-commerce tools.

Key Features:

Pricing: Plans for Advanced Coupons Premium start at $59.50 per year for a single site. However, you can get a bundle that also includes WooCommerce Gift Cards and the WooCommerce Loyalty Program for $119 per year.

2. WooCommerce Smart Coupons

WooCommerce Smart Coupons is a WordPress coupon plugin
This can be used in different ways to grow sales and retain customers

Next up on our list is WooCommerce Smart Coupons. This WordPress coupon plugin is made by the creators of WooCommerce. This is a major plus, since you know you’ll never run into compatibility issues.

The plugin comes with tons of convenient coupon features that you can use to win customers. It allows you to design coupons, discounts, gift cards, and more.

Similar to Advanced Coupons Premium, it gives you the ability to establish useful coupon rules based on cart conditions, user roles, and more. WooCommerce Smart Coupons also allows you to organize coupons into categories and customize their appearance.

One thing that sets this plugin apart is that it allows you to run product giveaways. Additionally, it comes with a bulk coupon generator that lets you create thousands of unique coupon codes at a time.

Key Features:

  • Create coupons, gift cards, and BOGO deals
  • A bulk coupon code generator
  • Advanced coupon rules
  • Customizable coupon styles

Pricing: WooCommerce Smart Coupons costs $129 per year. This is a bit expensive when compared to other coupon plugins.

3. Coupon Creator

The Coupon Creator plugin for WordPress
Create, display, and manage coupons

Coupon Creator is another popular WordPress tool. This coupon plugin offers some interesting features that you might not find elsewhere.

That’s because its coupon features are geared toward very specific purposes such as affiliate marketing and coupon libraries. For instance, Coupon Creator focuses more on displaying coupons.

The plugin allows you to display various coupons in columns and rows. It also offers nifty features like ‘click reveal’ which enables users to show coupons in an intuitive fashion.

Furthermore, Coupon Creator gives you access to a variety of templates and border themes to help fast-track the design process. It even lets you link any coupon to an affiliate URL.

On the whole, Coupon Creator is a powerful tool. However, it may be best for affiliate marketers and not e-commerce store owners.

Key Features:

  • Advanced coupon templates and border themes
  • Five different expiry options
  • A filter bar that allows users to search for coupons by category
  • Ability to connect affiliate links to any coupon

Pricing: Coupon Creator is free. However, if you want all the advanced features we discussed, you’ll need to upgrade to Coupon Creator Pro. Premium plans start at $34 per year per site.

4. WP Coupons and Deals

WP Coupons and Deals is a WordPress coupon plugin
Best for affiliate coupons and deals on your WordPress site

WP Coupons and Deals lets you create affiliate coupons directly from your WordPress dashboard. Furthermore, this WordPress coupon plugin provides you with a variety of customizable templates. Once you’ve created your coupon, you’re able to easily embed it on your site using a shortcode.

In addition to regular coupons and deals, the plugin also lets you create image coupons. If you opt for the WP Coupons and Deals Pro, you’ll get lots of advanced features.

For example, you’ll be able to import coupons, hide expired coupons, set an expiration countdown, and more. One premium feature that distinguishes this tool from most others is that it allows you to add voting buttons to your coupons. This way, users can tell you if they found the coupon useful.

This plugin may not be the best choice for online store owners because it relies mostly on coupons you can access from a directory. Still, it might be a good option for affiliate bloggers.

Key Features:

  • Customizable and responsive coupon templates
  • Image coupons and expiration countdown
  • Voting and social share buttons
  • ‘Click to copy’ feature

Pricing: WP Coupons and Deals has a free version with limited functionality. For advanced features, you can upgrade to a pro plan for as little as $39 per year per site.

5. Coupon Box for WooCommerce

Coupon Box for WooCommerce plugin
Email subscription plugin that helps you collect emails from your visitor

If you want to build your email list using discounts, Coupon Box for WooCommerce is an excellent WordPress coupon plugin for the job. This tool allows you to create pop-ups inviting users to subscribe to your email list. Then, it automatically generates a coupon and sends it to their email as a reward.

The plugin lets you customize almost every aspect of your pop-up form’s appearance and behavior, as well as the accompanying thank-you email. Furthermore, you can create unique coupon settings for each email campaign. Plus, Coupon Box for WooCommerce integrates with some of the most popular email marketing tools like MailChimp.

Although it may be useful for some, Coupon Box for WooCommerce’s features is pretty limited. This is simply because its main purpose is to grow email lists. Therefore, it might not be the best option for online store owners who want comprehensive functionality.

Key Features:

  • Design custom pop-up forms
  • Configure an automatic coupon reward for new email subscribers
  • Integrations with email marketing software like MailChimp and ActiveCampaign

Pricing: Coupon Box for WooCommerce offers a free version with limited features. You can get a premium license for $26.

6. OptinMonster

OptinMonster plugin for WordPress
WooCommerce lead-generation marketing toolkit

Last but not least, we’re going to discuss another form-focused tool. Although OptinMonster isn’t the most obvious WordPress coupon plugin, it still can provide you with a lot of the coupon features you’re looking for.

This plugin is mainly a pop-up form builder designed to help gain leads and boost conversions. It gives you tons of advanced customization options for your pop-up forms. These include a lightbox, floating bar, slide-in, and sidebar forms (to name a few).

Many of these form options let you incorporate coupon codes to tempt users. You’ll even be able to create exit intent pop-ups to help reduce cart abandonment. Additionally, the plugin comes with plenty of customizable templates and allows you to use an intuitive drag-and-drop builder.

One feature that makes this tool stand out is its automated ‘spin to win’ coupon pop-up option. Furthermore, all of OptinMonster’s plugins are mobile-friendly and the tool gives you access to lots of useful analytics about your conversion funnel.

If you’re looking for an overall marketing tool to help you build your email list, OptimMonster may be a good choice. However, if you’re looking for something that is more narrowly focused on coupons, this plugin may be excessive.

Key Features:

  • Extensive form building options including lightbox, fullscreen welcome mats, etc.
  • Sophisticated campaign triggers based on user behavior
  • Integrations with other popular tools including MailChimp and Salesforce
  • Coupons incorporated into forms

Pricing: OptinMonster does not offer a free version. However, it offers four different plans, starting at $9 per month.


A quality WordPress coupon plugin can help you win over customers and keep them coming back. However, choosing the right tool can be tricky if you’re not sure about what features you need. In this article, we shared 6 of the best options out there:

  1. Advanced Coupons Premium
  2. WooCommerce Smart Coupons
  3. Coupon Creator
  4. WP Coupons and Deals
  5. Coupon Box for WooCommerce
  6. OptinMonster

If you’re looking for a beginner-friendly tool that’s designed for e-commerce stores, we’d recommend Advanced Coupons Premium. Using this plugin, you can easily create a variety of coupon types, including BOGO deals, shipping discounts, and more. Plus, you can deliver coupons in various ways and even schedule them to send at a later date.

Do you have any questions about the best WordPress coupon plugins? Let us know in the comments!

author avatar
Editorial Staff

Leave a Reply

Your email address will not be published. Required fields are marked *