Keeping your coupons in front of your customers is a great way to make sure they get the best deal possible. But the question is: how to attract customers to your store using coupons, exactly?
Well-crafted coupons do more than just save money; they spark curiosity and encourage customers to learn more before they buy. It’s crucial to have the right offers circulating—so, check regularly with your vendors to avoid using any expired or illegal coupons.
Sometimes, though, it feels tough to create that special connection with customers that comes from them understanding exactly what you’re offering.
So, how do you get those enticing coupons into their hands effectively? Keep reading to find out six ways that will help you spice up your coupon strategy!
How To Attract Customers To Your Store Using Coupons
As a fellow store owner, I’ve often pondered what really captures customers’ attention and draws them into a store. I always wonder: how to attract customers to your store?
Until I discovered the psychology behind WooCommerce coupons.
It’s like the unmistakable sound of bagpipes; unique and impossible to ignore, instantly turning heads the moment they start playing.
This kind of immediate, compelling attraction is what we should aim for in our marketing strategies. You want your promotions to catch the eye and engage customers as powerfully as bagpipes seize the ear.
In this post, we’ll explore six innovative ways to make your WooCommerce coupons stand out—ensuring they’re as attention-grabbing as a set of bagpipes in full swing. Get ready to turn up the volume on your marketing and watch the customers pour in!
#1. Tell them in the headline or subhead what to do.
How to attract customers to your store?
First, keep it simple. The wording is very important.
Most people don’t even read your content, so your headline has to grab them and hit them in the face. If you want your coupon to grab someone’s attention, the first thing you have to get right is your headline when introducing the deal.
In advertising, often it’s the simple headlines that work best because they don’t take a lot of mental energy to understand.
If you’re really stuck you can use a tool like this headline generator to try and come up with ideas.
I encourage you to take the suggestions and tweak them to suit your purpose (blog posts, banners, email subjects, etc).
#2. Perception is everything.
Think about how your deal is being portrayed to the customer.
Sometimes a simple change in approach might help elevate your sales on the deal due to the way it’s perceived. For example, instead of saying “50% off the second item” try framing it like a BOGO deal like “Buy 1, Get 1 half price!”.
It’s effectively the same thing from a revenue perspective but from the customer’s point of view, it is much more tantalizing.
Go down to your local mall or shopping center to see this in action. Pay attention to the stores that are running sales and see the differences between the wording from the ones packed with customers and the ones with barely anyone in them. This will give you some great hints about how to frame your deals.
If you’re curious about launching some really creative coupons in WooCommerce, you might want to take a look at our complete guide on using Advanced Coupons. This premium plugin really expands what you can do beyond the basic WooCommerce options. It lets you offer all sorts of exciting deals like:
- buy one, get one free (BOGO),
- free shipping,
- cashback,
- store credit,
- adding products to orders,
- and a whole lot more!
#3. Use FREE!
Free is a massive drawcard, so if you’re aiming to use free in your deal in some way, play up to it.
Nothing grabs attention better than free.
Put “FREE!” at the top of your ad. eg FREE T-SHIRT!
You can always clarify the deal in the copy lower down. The aim here is to grab people by eyeballs.
“Free” is possibly the best way to do that.
#4. Show what the coupon brings with a small photo or illustration.
Imagery is a super powerful way to tell people what your deal is all about. Put a picture of the item and if you’re doing “free” as I mentioned above, slap a big free sticker on top of it.
You can even slap a 50% off sticker if you want.
Anything that you can do to make your sale items stand out.
If you are looking for inspiration I suggest you open up the catalogs that come in the mail. Especially the grocery store ones.
They have spent thousands of hours refining how imagery affects the way we purchase. Catalogs these days are very deliberate in the way they are laid out and the way items are presented.
#5. Use something to visually pop your offer.
Another thing you want to keep in mind when thinking about how to attract customers to your store is that you need to stand out. Getting people to pay attention is hard, so you need to find a way to make it visually pop out from the content.
Here’s a handy list of ideas to keep in mind when sprucing up your marketing materials and website:
- Use bright colors for your coupon boxes that are contrasting with your overall design
- In your printed marketing materials and email campaigns use a bold border around your coupon
- On websites, countdown timers can be a great addition that will get a lot of attention, especially during sales seasons
- Ensure your imagery is engaging and on-point, make sure it stands out!
- Utilise arrows or images of people looking in the direction of your coupon or headline – visual cues help direct the eye where it is needed
#6. Set a HARD (firm date) or SOFT deadline (“The first 100 people…”)
Hard and soft deadlines can do wonders for the effectiveness of your coupon offers.
A hard deadline is when you set an end date for the promotion. On the other hand, a soft deadline is where you set a flexible end such as a limit on the number of items sold.
You can use both in tandem and you might have even noticed promotions such as these on the radio: “Offer valid until Tuesday or while stocks last!” In my opinion, every single promotion you send out to the world needs to have some sort of pressure aspect to it.
If you’re looking to set up a timed promotion in WooCommerce, the scheduler feature from Advanced Coupons is a great tool to use. It allows you to specify when your coupons expire, whether that’s on a particular day and time, or over a range of dates:
To get started, you might want to take a look at our guide here—it’ll show you exactly what to do.
Conclusion
Thinking about ways how to attract customers to your store is fairly easy when you have the coupons at your disposal. Coupons are one of the most effective marketing tools for businesses looking to gain customers and increase sales.
A good coupon can be the difference between a customer walking away and making a purchase.
But, with so many coupons out there, how can you make yours stand out from the crowd? Here are 6 ways to make your coupons grab your customer’s attention and help you get the most out of your marketing efforts:
- Tell them in the headline or subhead what to do.
- Perception is everything.
- Use FREE!
- Show what the coupon brings with a small photo or illustration.
- Use something to visually pop your offer.
- Set a HARD (firm date) or SOFT deadline (“The first 100 people…”)
Do you have any questions about how to attract customers to your store? Let us know in the comment box down below!
Hi Josh,
Yeah, it is true first thing is a amazing headline that help grab attention immediately. All other tips are also amazing. Thanks for sharing
Thanks for stopping by Tarun